From mentilead-growth-os
Recommend the next highest-impact marketing action based on current phase, funnel metrics, and recent activity. Read-only analysis — identifies the single most impactful thing to work on right now. For cross-domain briefings covering all domains simultaneously, use the COO skill instead.
How this skill is triggered — by the user, by Claude, or both
Slash command
/mentilead-growth-os:nextThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This skill is **read-only** — it analyzes current state and recommends one action but never writes files.
This skill is read-only — it analyzes current state and recommends one action but never writes files.
Cross-domain prioritization: For a briefing that covers marketing, experiment, development, and publishing simultaneously, use the COO skill instead. This skill is marketing-only.
marketing/MEMORY.md and marketing/STATUS.mdmarketing/ does NOT exist: tell the user to run the init skill first and stopmarketing/apps/ to list app directories
b. If one app: analyze it
c. If multiple apps: analyze all, recommend for the most criticalFor each app, read:
marketing/apps/{slug}/funnel.md — funnel metrics and conversion ratesmarketing/apps/{slug}/reviews.md — review metricsAlso read:
marketing/experiments/backlog.md — experiment statusmarketing/positioning/icp.md — check if positioning existsmarketing/outreach/targets.md — check if outreach is set upmarketing/content/strategy.md — check if content strategy existsmarketing/partnerships/pipeline.md — check if partnerships existmarketing/reviews/strategy.md — check if review strategy existsRead marketing/apps/{slug}/funnel.md and compare each conversion stage against Average benchmarks from references/funnel-benchmarks.md:
| Stage | User Rate | Average Benchmark | Relative Performance |
|---|---|---|---|
| View → Add App | {rate}% | 20% | {rate/benchmark} |
| Add → Install | {rate}% | 65% | {rate/benchmark} |
| Install → Onboard | {rate}% | 50% | {rate/benchmark} |
| Onboard → Activate | {rate}% | 40% | {rate/benchmark} |
| Activate → Paid | {rate}% | 15% | {rate/benchmark} |
| 30-Day Retention | {rate}% | 75% | {rate/benchmark} |
The stage with the lowest relative performance (rate / benchmark average) is the bottleneck.
Check each marketing area for last update date. Flag any area not updated in 2+ weeks:
| Area | File Checked | Last Updated | Stale? |
|---|---|---|---|
| Funnel metrics | apps/{slug}/funnel.md | {date} | {yes/no} |
| Experiments | experiments/backlog.md | {date} | {yes/no} |
| Content | content/strategy.md | {date} | {yes/no} |
| Outreach | outreach/targets.md | {date} | {yes/no} |
| Reviews | reviews/strategy.md | {date} | {yes/no} |
| Partnerships | partnerships/pipeline.md | {date} | {yes/no} |
Use last_updated from YAML frontmatter where available, or file modification context.
Read current_phase from marketing/STATUS.md and weight priorities accordingly:
Present exactly ONE action in this format:
Next Action: {action_title}
Why: {1-2 sentence explanation of why this is the highest priority}
Bottleneck/Area: {the funnel stage or marketing area this addresses}
Run: {skill name to execute this action}
Evaluate in this order and recommend the first match:
If multiple apps, analyze all and recommend for the app with the most critical issue. Include the app name in the recommendation:
Next Action for {app_name}: {action_title}
npx claudepluginhub mentilead/growthos --plugin mentilead-growth-osGuides the user to the next appropriate command based on the current marketing campaign state. Useful when the workflow instruction is unclear.
Use when asked to analyze a funnel, find where users drop off, diagnose low conversion or activation rates, design a metrics framework, set up OKRs, or measure whether a feature is working. Examples: "analyze our funnel", "why is activation low", "where are users dropping off", "design OKRs for this quarter", "is this feature working", "set up metrics for this launch".
Diagnoses drop-off points, conversion bottlenecks, and performance gaps across marketing and sales funnel stages to prioritize improvements.