From gtm-skills
Repurposes Product Hunt launch content into blog posts, documentation, social media, website copy, email, and sales materials.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:ph-content-recyclingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
This skill helps you repurpose Product Hunt launch content across multiple channels to extend your launch impact.
LAUNCH ASSETS:
├── Tagline
├── Description (short + long)
├── Maker comment
├── Gallery images (4-6)
├── Video demo
├── Thumbnail/GIF
├── Email templates
├── Social posts
└── Supporter materials
DESTINATION CHANNELS:
├── Website (landing page, about, features)
├── Blog (launch story, learnings, how-to)
├── Documentation (README, quickstart)
├── Social media (ongoing posts)
├── Email marketing (sequences)
├── Other platforms (directories, communities)
├── Sales materials (decks, one-pagers)
└── PR/Media (press releases, pitches)
Landing Page:
Features Page:
About Page:
Homepage Badge:
<!-- Product Hunt Badge -->
<a href="https://www.producthunt.com/posts/your-product">
<img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=YOUR_ID" />
</a>
Launch Announcement Post:
Title: "Introducing [Product]: [Tagline]"
Contents:
- What we launched (description)
- Why we built it (maker comment story)
- Key features (from gallery)
- Getting started (CTA)
Launch Retrospective:
Title: "What We Learned Launching on Product Hunt"
Contents:
- Our results (numbers)
- What worked
- What didn't
- Advice for others
Feature Deep-Dive (from each gallery image):
Title: "How [Feature] Helps You [Benefit]"
Contents:
- The problem (from description)
- Our solution (from demo)
- How to use it (new content)
- Results/examples
README.md:
# [Product Name]
> [Tagline]
[Description - first paragraph]

## Features
- [Feature 1 from gallery]
- [Feature 2 from gallery]
- [Feature 3 from gallery]
## Getting Started
[Adapted from demo script]
## Support
[From maker comment closing]
---
🏆 Featured on Product Hunt: [Badge/Link]
Quick Start Guide:
Thread Formats:
Origin Story Thread:
1/ Just launched [Product] on Product Hunt! 🚀
Here's the story of why we built it...
[Maker comment story, broken into tweets]
n/ Try it here: [link]
Lessons Learned Thread:
1/ We launched on Product Hunt and got [X upvotes].
Here are [X] things we learned:
[List of lessons]
n/ Full details: [blog link]
Feature Highlight Posts:
[Gallery image]
[Feature name] makes [benefit] easy.
Here's how:
[Demo or explanation]
Try it: [link]
Welcome Sequence:
Newsletter:
Platforms to List:
Adapted Content: Each platform needs slightly different format, but core content stays same:
One-Pager:
[LOGO]
[Tagline]
THE PROBLEM
[From description]
THE SOLUTION
[From description + demo]
KEY FEATURES
[From gallery]
RESULTS
[From launch metrics or testimonials]
GET STARTED
[CTA]
Pitch Deck Slides:
Press Release:
FOR IMMEDIATE RELEASE
[Tagline] — [Company] Launches [Product]
[City, Date] — [First paragraph of description]
[Key features and benefits]
"[Quote from maker comment]" — [Founder Name], [Title]
[Availability and pricing]
About [Company]:
[Brief company description]
Contact:
[Media contact info]
| Original Asset | Blog | Social | Docs | PR | |
|---|---|---|---|---|---|
| Tagline | Title | Hook | Subject | Header | Headline |
| Description | Body | Threads | Body | Overview | Body |
| Gallery | Images | Posts | Images | Screenshots | Attachments |
| Video | Embed | Clip | GIF | Tutorial | Asset |
| Maker Comment | Story | Thread | Intro | About | Quote |
List all assets created for launch:
Rank by impact:
For each priority channel:
Create content calendar:
| Date | Channel | Content | Asset Used |
|---|---|---|---|
| [Date] | Blog | Launch post | All |
| [Date] | Thread | Story | |
| [Date] | Feature post | Gallery 1 |
CONTENT RECYCLING PLAN: [Product Name]
ASSETS AVAILABLE:
- [List all launch assets]
PRIORITY CHANNELS:
1. [Channel] - [Reason]
2. [Channel] - [Reason]
3. [Channel] - [Reason]
CONTENT CALENDAR:
Week 1:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
Week 2:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
ADAPTATIONS NEEDED:
- [Asset] → [Channel]: [Changes needed]
- [Asset] → [Channel]: [Changes needed]
QUICK WINS:
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsGenerates Product Hunt launch assets: taglines, descriptions, maker comments, tweet threads, LinkedIn posts, and an email sequence. Includes gallery strategy guidance.
Optimizes Product Hunt launches with specs for taglines, gallery images, maker comments, and launch day tactics.
Creates a personalized Product Hunt launch plan with step-by-step strategy, asset requirements, and launch day timeline to help rank #1.