From gtm-skills
Drives cross-platform engagement for Product Hunt launches by identifying relevant communities on Reddit, Indie Hackers, Hacker News and crafting authentic posts.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:ph-community-outreachThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
This skill helps you leverage online communities to amplify your Product Hunt launch while maintaining authenticity and following community guidelines.
General Startup/Product:
Tech/Development:
Specific Niches:
Product Hunt Specific:
Pre-Launch (2-4 weeks before):
Launch Day Post Template:
Title: I built [Product] to solve [specific problem] -
launching on Product Hunt today
Hey r/[subreddit]!
After [X months] of building, I'm finally launching
[Product] on Product Hunt today.
**The Problem:**
[2-3 sentences about the problem]
**What I Built:**
[2-3 sentences about your solution]
**What Makes It Different:**
[Your unique angle]
**Current Status:**
- [Key metric or milestone]
- [Another relevant detail]
**Looking For:**
- Honest feedback on the concept
- Suggestions for improvement
- [Specific question for community]
Product Hunt link: [URL]
Happy to answer any questions about the build,
the tech stack, or the journey!
Title: Just launched [Product] on Product Hunt -
here's what I learned building it
Hey IH community!
Today I launched [Product] on Product Hunt and wanted
to share the journey.
**📝 The Backstory**
[How you got the idea, why you built it]
**🔨 What I Built**
[Product] is [description]. It helps [audience]
[achieve outcome].
**📊 Key Numbers**
- Time to build: [X months]
- Lines of code: [X] (or tech stack)
- Beta users before launch: [X]
- Current MRR: [X or "pre-revenue"]
**💡 Lessons Learned**
1. [Key lesson]
2. [Key lesson]
3. [Key lesson]
**🎯 What's Next**
[Your roadmap or next steps]
**🙏 The Ask**
Would love feedback from this community:
- [Specific question]
- [Specific question]
Product Hunt: [Link]
Website: [Link]
AMA about the build!
Show HN Format:
Title: Show HN: [Product Name] – [Brief description]
[Link to product]
Then in comments, add context:
Hey HN! I built [Product] because [reason].
Technical details:
- Built with [tech stack]
- [Interesting technical challenge]
- [Performance/scale info]
I'd appreciate any feedback, especially on:
- [Technical question]
- [UX question]
Happy to discuss the implementation!
COMMUNITY OUTREACH PLAN FOR: [Product Name]
TARGET COMMUNITIES:
1. Reddit
Subreddits: [List with member counts]
Pre-launch activity: [Status]
Post timing: [When]
2. Indie Hackers
Groups: [Relevant groups]
Pre-launch activity: [Status]
Post timing: [When]
3. Hacker News
Suitable: [Yes/No and why]
Post timing: [When]
4. Other
[List other communities]
POSTING SCHEDULE:
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
PRE-LAUNCH CHECKLIST:
- [ ] [Community]: [X] comments, [X] karma
- [ ] [Community]: [Status]
- [ ] [Community]: [Status]
POST DRAFTS:
[Include customized drafts for each community]
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsSearches Reddit, Hacker News, Product Hunt for active project-relevant threads and drafts genuine value-first outreach responses for launches.
Plans and executes multi-channel product launch distribution across X/Twitter, Reddit, LinkedIn, Hacker News. Provides channel playbooks, press lists, amplification strategies, post-launch retros, and repeatable systems.
Creates a personalized Product Hunt launch plan with step-by-step strategy, asset requirements, and launch day timeline to help rank #1.