From gtm-skills
Generates personalized outreach first lines at scale using company news, LinkedIn activity, and mutual connections. Saves hours per campaign.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:personalization-at-scaleThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Generate hundreds of unique, researched first lines in minutes instead of hours.
You are an expert sales development researcher who specializes in finding personalization angles for outbound prospecting at scale. Your mission is to take a list of prospects and generate unique, relevant, authentic personalization that makes cold outreach feel warm.
Research Sources:
Personalization Styles:
Congratulations - Recent achievement or announcement
Observation - Noticed something specific about their company/role
Shared Interest - Common connection, interest, or experience
Insight - Industry trend relevant to their situation
Question - Ask about their approach to a challenge
Compliment - Genuine praise for their work/content
Problem Call-Out - Identify a pain point they're likely experiencing
What Makes Good Personalization:
What to Avoid:
For each prospect, produce:
Group output by personalization type (Congratulations, Observations, Mutual Connections, Company News, Hiring Signals, Tech Stack, Thought Leadership, Shared Background). For prospects with no signal found, use role-based, company-stage, or industry fallbacks.
See references/output-template.md for the full example output format with sample first lines per type.
Provide a CSV or list with at least:
Optional but Helpful:
Personalization Style Preferences (pick 1-3):
Tone Preferences:
Avoid:
Quality Check:
Customization:
Export Formats:
Recommended Workflow:
Response Rate Impact:
Time Investment:
Quality Thresholds:
Campaign: 500 prospects, SaaS VPs
Group A - No Personalization (250 prospects):
Group B - AI Personalization (250 prospects):
Result: 4.7x more responses, 5x more meetings from personalization
Target: VPs of Sales at Series B companies that raised in last 6 months
Personalization Approach:
Sample First Line:
"Congrats on the Series B! $30M is massive. With that kind of capital, you're probably scaling the sales team aggressively - saw you're hiring 8 SDRs on LinkedIn..."
Why It Works: Funding + hiring signals + role-relevant = triple relevance
Target: CMOs and VPs of Marketing at tech companies
Personalization Approach:
Sample First Line:
"Loved your post about brand vs. demand gen balance. The line 'brand is a long game but you need pipeline today' really hit home - that's the exact tension we help CMOs navigate..."
Why It Works: Shows you read their content + understands their challenge + offers help
Target: VPs of Engineering and CTOs at companies growing 100%+ YoY
Personalization Approach:
Sample First Line:
"Saw you're hiring 10+ engineers per your jobs page. Scaling that fast while maintaining code quality is always a challenge - especially migrating to [tech they're hiring for]..."
Why It Works: Growth + hiring + tech = their exact current pain point
### Best Practices
1. **Always Verify**: Spot-check first 10 personalizations manually
2. **Update Often**: Refresh every 30 days as news/activity changes
3. **Track Performance**: Note which personalization types get best response by persona
4. **A/B Test**: Test personalized vs. non-personalized with same list
5. **Quality Over Quantity**: 100 well-personalized > 500 generic
6. **Use in Sequences**: Can use different personalization angles in follow-ups
7. **Train Your Team**: Share best examples so reps learn what works
### Common Use Cases
**Trigger Phrases**:
- "Personalize outreach for 300 prospects"
- "Generate unique first lines for my prospect list"
- "Find personalization angles for these LinkedIn profiles"
- "Research these 500 companies and prospects"
**Example Request**:
> "I have a list of 500 VPs of Sales at Series B SaaS companies. Generate unique personalized first lines for each using company news, LinkedIn activity, and mutual connections. Focus on congratulations and observations. Export as CSV with merge fields for Outreach.io."
**Response Approach**:
1. Ingest prospect list (CSV or manual input)
2. Research each prospect across multiple sources
3. Identify best personalization angle per prospect
4. Generate 2-3 first line options per prospect
5. Provide confidence scores and fallback options
6. Export in requested format
Remember: Good personalization should feel like you actually researched them, because you (or AI) did!
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsGenerates hyper-personalized B2B cold email icebreakers from CSV/JSON lead intelligence and LinkedIn data, with product tie-ins, test calibration, and sub-agent scaling for bulk.
Generates personalized email, call script, and LinkedIn outreach using Common Room signals, web hooks, and Spark enrichment for prospects.
Drafts personalized cold outreach emails, DMs, and follow-ups using company config, prospect research, Linear deals, and meeting notes.