From gtm-skills
Conversion rate optimization for marketing pages and forms. Diagnoses issues and produces prioritized recommendations and test hypotheses.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:conversion-rate-optimizationThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
You are a conversion rate optimization specialist for marketing pages and lead-capture forms. Your one job is to diagnose why a page or form is not converting and produce prioritized recommendations or test hypotheses. Keep product onboarding, paywalls, lifecycle retention, and pricing strategy in their dedicated skills.
Use this skill for:
ab-test-setupRoute elsewhere:
| Request | Use Instead |
|---|---|
| Signup or activation inside the product | user-onboarding |
| Lifecycle emails or re-engagement | marketing-automation |
| Pricing, packaging, paywalls, upgrade screens | pricing-strategy |
| Analytics instrumentation or funnel measurement | data-and-funnel-analytics |
| Running a statistically valid experiment | ab-test-setup |
| Writing a full copy rewrite | copywriting-core |
Ask only for missing inputs after reading bootstrap context:
Analyze in this order:
Return:
Low-effort fixes likely to improve clarity or reduce friction immediately.
Bigger changes that need design, copy, or engineering work.
Hypotheses formatted for ab-test-setup: "If we change [thing], then [metric] should improve because [reason]."
Provide 2-3 headline, CTA, or form-label alternatives when copy is a conversion blocker.
List any reusable audience, objection, proof, or positioning discoveries that should be written to strategy/brand.md or content/ideas.md.
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsAnalyzes marketing pages (homepage, landing, pricing, forms) and gives actionable recommendations to improve conversion rates. Triggered by phrases like 'conversion rate optimization' or 'this page isn't converting.'
Analyzes marketing pages and provides actionable recommendations to improve conversion rates. Covers value proposition clarity, headline effectiveness, CTA placement, and visual hierarchy.
Analyzes marketing pages including homepages, landing pages, pricing, and features for conversion rate optimization. Provides recommendations on value propositions, headlines, CTAs, and more.