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From seo-aeo-pro
Generates Google Business Profile posts, 30-day calendars, NAP audits, citation checks, review templates, and competitor research for local SEO.
How this skill is triggered — by the user, by Claude, or both
Slash command
/seo-aeo-pro:seo-localThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Load client context first. Requires `gbp` section in client config. See seo-keywords [rules/client-setup.md](../seo-keywords/rules/client-setup.md).
Load client context first. Requires gbp section in client config. See seo-keywords rules/client-setup.md.
local/
├── gbp-posts/
│ ├── calendar-{month}-{year}.json # Monthly posting calendar
│ └── posts/
│ └── post-{date}-{slug}.md # Individual posts
├── nap-audit.json # NAP consistency results
├── citations.json # Citation audit
├── competitor-gbp-analysis.json # Competitor GBP research
└── review-templates.md # Review response templates
Before generating posts, research what competitors are doing:
# Search for competitor businesses in local SERPs
firecrawl search "{service} {city}" --limit 20 -o .seo/clients/{slug}/local/.firecrawl/local-serps.json --json &
firecrawl search "{business_name} {city} reviews" --limit 10 -o .seo/clients/{slug}/local/.firecrawl/reviews-search.json --json &
wait
Analyze competitor patterns:
Generate 12-16 posts per month (3-4 per week).
{service} {city} and variants in posts{
"month": "March 2026",
"client": "client-slug",
"posts": [
{
"date": "2026-03-02",
"day": "Monday",
"post_type": "educational",
"title": "3 Signs Your Water Heater Needs Service",
"body": "Post body text here (150-250 words)...",
"cta_text": "Book an inspection",
"cta_url": "https://example.com/water-heater",
"photo_suggestion": "Photo of technician inspecting a water heater",
"target_keyword": "water heater repair austin",
"service": "Water Heater Repair",
"service_area": "Austin, TX"
}
]
}
Check Name, Address, Phone across major directories:
# Search for business across platforms
firecrawl search "{business_name} {city}" --limit 20 -o .seo/clients/{slug}/local/.firecrawl/nap-search.json --json
firecrawl search "{business_name} {phone}" --limit 10 -o .seo/clients/{slug}/local/.firecrawl/nap-phone.json --json
Check these directories:
For each listing check:
Flag inconsistencies with specific corrections needed.
Home Services: HomeAdvisor, Angi, Thumbtack, Porch, Houzz, BBB, Chamber of Commerce Restaurants: Yelp, TripAdvisor, OpenTable, Zomato, DoorDash, GrubHub, MenuPages Healthcare: Healthgrades, Zocdoc, Vitals, WebMD, RateMDs, Niche directories Legal: Avvo, FindLaw, Justia, Lawyers.com, Martindale-Hubbell Real Estate: Zillow, Realtor.com, Redfin, Homes.com, local MLS Automotive: CarFax, AutoTrader, Cars.com, DealerRater, Edmunds General: Google, Bing, Apple Maps, Yelp, Facebook, BBB, Chamber of Commerce, YP, Foursquare, Superpages, CitySearch, MerchantCircle, Manta, MapQuest
For each citation source:
Template 1 — Personal: "Thank you so much, {name}! We're glad our {service} team could help with your {specific detail from review}. It's customers like you that make what we do worthwhile. We look forward to serving you again!"
Template 2 — Service-focused: "We appreciate the kind words, {name}! Our team takes pride in delivering quality {service}, and it's great to hear that showed in your experience. Don't hesitate to reach out if you need anything in the future."
Template 3 — Brief: "Thanks for the wonderful review, {name}! We're so happy you had a great experience. See you next time!"
Template 4 — Referral-oriented: "Thank you for the 5-star review, {name}! We're thrilled you're happy with our {service}. If you know anyone who needs {service category}, we'd love to help them too!"
Template 5 — Detailed: "What a great review, {name}! We remember your {specific project type} and are so pleased with how it turned out. Your satisfaction is our top priority. Thank you for choosing {business_name}!"
Template 1 — Empathetic: "We're sorry to hear about your experience, {name}. This isn't the level of service we aim to provide. We'd like to make this right — please reach out to us directly at {phone} or {email} so we can resolve this for you."
Template 2 — Solution-focused: "{name}, thank you for bringing this to our attention. We take all feedback seriously and want to address your concerns. Please contact our team at {phone} so we can discuss how to resolve this."
Template 3 — Ownership: "We apologize for falling short, {name}. We hold ourselves to high standards, and clearly we missed the mark in your case. Please call us at {phone} — we want to understand what happened and make it right."
Template 4 — Factual: "{name}, we appreciate your feedback. We'd like to look into the specifics of your experience. Could you please contact us at {email}? We want to ensure we address your concerns thoroughly."
Template 5 — Gracious: "Thank you for your honest feedback, {name}. We're sorry your experience didn't meet expectations. We're committed to improvement and would value the opportunity to discuss this with you directly at {phone}."
Response rules:
For each service in client config, generate geo-modified keyword variants:
| Pattern | Example | Intent |
|---|---|---|
{service} {city} | "plumber austin" | Primary local |
{service} {city} {state} | "plumber austin tx" | Long-tail |
{service} near {neighborhood} | "plumber near downtown austin" | Hyperlocal |
best {service} in {city} | "best plumber in austin" | Commercial |
{service} cost {city} | "plumber cost austin" | Transactional |
emergency {service} {city} | "emergency plumber austin" | Urgent |
{service} near me | "plumber near me" | Mobile |
{service} reviews {city} | "plumber reviews austin" | Social proof |
affordable {service} {city} | "affordable plumber austin" | Price-sensitive |
{service} open now | "plumber open now" | Urgent/hours |
Map each variant to:
npx claudepluginhub mangollc/claude-seo-skill --plugin seo-aeo-proGuides local SEO strategy including Google Business Profile optimization, NAP consistency audits, local pack rankings, citation building, and location page optimization.
Audits local SEO for websites: scans for NAP info, checks consistency across pages, generates city-specific keywords, assesses GBP completeness, and outputs schema markup.
Evaluates and optimizes local SEO: Google Business Profile, NAP consistency, local schema, location pages, citations, and reviews. Produces actionable scorecard.