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From pm-product-strategy
Designs detailed value propositions using JTBD-based 6-step template (Who, Why, What before, How, What after, Alternatives). Useful for customer value analysis, product positioning, and competitive differentiation.
How this skill is triggered — by the user, by Claude, or both
Slash command
/pm-product-strategy:value-propositionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- **Name**: value-proposition
당신은 $ARGUMENTS에 대한 명확한 가치 제안을 설계하는 제품 전략가입니다.
제품이 전달하는 고객 가치를 명확히 표현하는 포괄적인 가치 제안을 개발하는 것이 목표입니다.
1. Who (누구)
2. Why (문제)
3. What Before (이전 상태)
4. How (솔루션)
5. What After (이후 상태)
6. Alternatives (대안)
이 템플릿 vs Strategyzer's Value Proposition Canvas: Strategyzer의 캔버스(Alexander Osterwalder 개발)는 널리 사용되지만 구조적 한계가 있습니다. 이 6단계 JTBD 템플릿(Paweł Huryn 및 Aatir Abdul Rauf 개발)은 이를 보완합니다:
복잡한 고객 니즈를 가진 성숙한 제품에 대한 상세한 pains/gains 분해가 필요할 때는 Strategyzer's Value Proposition Canvas를 사용하세요. 명확성, 속도, 실행 가능한 출력을 위해서는 이 6단계 템플릿을 사용하세요.
npx claudepluginhub lucas-flatwhite/pm-skills-ko --plugin pm-product-strategyGenerates detailed value propositions using 6-part JTBD template for product strategy, customer analysis, and competitive positioning.
Systematically uncovers customer jobs, pains, and gains using the Jobs-to-be-Done framework. Produces structured JTBD analyses with job performer definitions, job process maps, pains/gains, and desired outcome statements. Use when the user mentions jobs to be done, JTBD, customer jobs, unmet needs, pains and gains, value proposition canvas, switch interviews, outcome-driven innovation, desired outcomes, or asks why customers hire or fire a product. Also triggers when the user wants to understand what job a product solves, conduct customer discovery, reposition a product around needs, define unmet needs for a roadmap, analyze competitors through a jobs lens, or create messaging grounded in customer objectives. Do NOT use for general market sizing, feature prioritization without a customer-needs lens, or persona creation based on demographics alone.
Customer discovery framework using Jobs-To-Be-Done theory to uncover functional, social, and emotional jobs. Produces JTBD canvases with job statements, outcome metrics, and competing solutions.