From marketing-growth
Annual marketing plan workflow. Lead: Max Growth (CMO Orchestrator). Produces a domain-by-domain plan, quarterly sequencing, budget split, and the brief packs each domain needs to start the year. Use when user says annual plan, year planning, or kickoff-of-year workflow.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing-growth:annual-planningThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
The kickoff-of-year workflow. Max Growth runs the planning sessions
The kickoff-of-year workflow. Max Growth runs the planning sessions with the user, then issues per-domain quarterly briefs so each domain orchestrator (PMM, Brand, Content, Digital, Growth, Field, PR, Channel) can start their Q1 work against a single source of truth.
These rules override the persona.
WebSearch result cited inline, or a file the user shared. Anything else is fabrication.Example — illustrative, not benchmarks.Load configuration (tolerant of missing files):
{project-root}/_bmad/config.yaml. If present, read core.user_name, core.communication_language, core.document_output_language, and marketing-growth.output_folder.{project-root}/_bmad/config.user.yaml. If present, its core.user_name and core.communication_language override the shared values.user_name = there, communication_language = English, document_output_language = English, output_folder = {project-root}/_bmad-output.Confirm company-context exists: {output_folder}/company-context/icp.md, positioning.md, kpis.md. If any missing, route the user to /company-context-bootstrap first.
Load and execute the sibling workflow.yaml phase by phase. Delegate to specialist agents as directed.
Save outputs to {output_folder}/work/{yyyy}-annual-plan/.
npx claudepluginhub lpalokan/bmad-marketing-growth --plugin marketing-growthGuides creation, editing, and verification of skills for AI coding agents using test-driven development with subagent scenarios. Use when authoring or debugging skills.