From guild
Plans a product or feature launch across channels with a pre-registered metric stack, asset list, timeline (pre-launch, launch day, sustain), and per-channel owners. Pulled by the `marketing` specialist. TRIGGER: "plan the launch for <feature>", "draft the GTM launch plan", "what's our launch timeline and channel mix", "build the pre-launch → sustain plan", "coordinate the v2 launch across channels", "set up the launch success metrics". DO NOT TRIGGER for: positioning / ICP / category work (use `marketing-positioning`), a single campaign brief commissioning one piece (use `marketing-campaign-brief`), writing the announcement post itself (use `copywriter-long-form` or `social-media-platform-post`), release notes for engineers (use `technical-writer-release-notes`), sales enablement outreach (use `sales-cold-outreach`), A/B copy tests (use `marketing-ab-copy-variants`).
How this skill is triggered — by the user, by Claude, or both
Slash command
/guild:marketing-launch-planThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Implements `guild-plan.md §6.3` (marketing · launch-plan) under `§6.4` commercial principles: hypothesis-first (what does "this launch worked" mean before we ship?), success = pre-registered metrics, evidence = channel-level data after the fact — never "felt like a good launch."
Implements guild-plan.md §6.3 (marketing · launch-plan) under §6.4 commercial principles: hypothesis-first (what does "this launch worked" mean before we ship?), success = pre-registered metrics, evidence = channel-level data after the fact — never "felt like a good launch."
Produce the launch plan the team executes from — not a brainstorm, not a checklist. Every channel has an owner, a deliverable, a date, and a success metric. Every metric is defined before launch so post-mortems can't be rewritten.
marketing-positioning first.A markdown file at .guild/runs/<run-id>/launch/<slug>.md with sections:
Return the launch-plan path to the invoking marketing specialist. Downstream this commissions marketing-campaign-brief (per-campaign), copywriter-long-form (announcement), social-media-platform-post / social-media-thread (social), technical-writer-release-notes (engineering changelog), and sales-cold-outreach (outbound enablement). If the launch depends on infra or rollout work, the marketing specialist hands to devops / backend — this skill does not dispatch.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
npx claudepluginhub lookatitude/guild --plugin guild