_mureo-pro-diagnosis

Professional Campaign Diagnosis

A growing knowledge base of marketing diagnostic expertise. This skill starts with foundational frameworks and learns from your corrections — every time you point out a missed insight or wrong recommendation, the knowledge is captured here for future use.

How this skill grows: When you correct the agent's analysis during /daily-check, /rescue, or other commands, the agent will ask if the insight should be saved. Approved insights are appended to this file as new entries under the appropriate section.

How to Use This Skill

• For the agent: Read this skill before making diagnostic recommendations. Apply any learned insights that match the current situation.
• For the user: When the agent misses something or makes a wrong call, say so. The agent will offer to save that knowledge here.

Diagnostic Principles

Always Diagnose Before Prescribing

A professional marketer asks "Why?" before recommending changes:

• Surface analysis (avoid): React to symptoms (high CPA → cut keywords)
• Root cause analysis (do this): Identify structural causes first (high CPA ← budget dispersed across too many ad groups ← need to consolidate)

The Diagnostic Order

When analyzing a campaign, work through issues in this priority:

1. Structure    → Is the account structure appropriate for the budget?
2. Data         → Is there enough conversion data for the bidding strategy?
3. Targeting    → Are keywords/audiences reaching the right people?
4. Creative     → Are ads relevant, compelling, and aligned with the LP?
5. Bids/Budget  → Are bid targets and budgets realistic?

Fix higher-level issues before lower-level ones. Optimizing bids on a structurally broken account is like tuning the engine of a car with flat tires.

Learned Insights

This section grows as you use mureo. Each insight is learned from real campaign experience.

No insights learned yet. As you use mureo and correct the agent's recommendations, knowledge will accumulate here.