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_mureo-meta-ads

Manages Meta Ads campaigns, ad sets, ads, insights, and audiences via the Marketing API v21.0. Lists, creates, updates, pauses, enables, and analyzes performance, audience, placement, and cost data.

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Last CommitJun 18, 2026

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Meta Ads (Marketing API v21.0)

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, global flags, and security rules.

Tool Summary

#	Tool Name	Category	Type	Description
1	`meta_ads_campaigns_list`	Campaign	Read	List campaigns
2	`meta_ads_campaigns_get`	Campaign	Read	Get campaign details
3	`meta_ads_campaigns_create`	Campaign	Write	Create a campaign
4	`meta_ads_campaigns_update`	Campaign	Write	Update campaign settings
5	`meta_ads_campaigns_pause`	Campaign	Write	Pause a campaign
6	`meta_ads_campaigns_enable`	Campaign	Write	Enable a paused campaign
7	`meta_ads_ad_sets_list`	Ad Set	Read	List ad sets
8	`meta_ads_ad_sets_get`	Ad Set	Read	Get ad set details
9	`meta_ads_ad_sets_create`	Ad Set	Write	Create an ad set
10	`meta_ads_ad_sets_update`	Ad Set	Write	Update ad set settings
11	`meta_ads_ad_sets_pause`	Ad Set	Write	Pause an ad set
12	`meta_ads_ad_sets_enable`	Ad Set	Write	Enable a paused ad set
13	`meta_ads_ads_list`	Ad	Read	List ads
14	`meta_ads_ads_get`	Ad	Read	Get ad details
15	`meta_ads_ads_create`	Ad	Write	Create an ad
16	`meta_ads_ads_update`	Ad	Write	Update an ad
17	`meta_ads_ads_pause`	Ad	Write	Pause an ad
18	`meta_ads_ads_enable`	Ad	Write	Enable a paused ad
19	`meta_ads_insights_report`	Insights	Read	Performance report
20	`meta_ads_insights_breakdown`	Insights	Read	Breakdown report (age, gender, etc.)
21	`meta_ads_analysis_performance`	Analysis	Read	Analyze overall performance trends
22	`meta_ads_analysis_audience`	Analysis	Read	Analyze audience performance and overlap
23	`meta_ads_analysis_placements`	Analysis	Read	Analyze placement performance breakdown
24	`meta_ads_analysis_cost`	Analysis	Read	Analyze cost trends and efficiency
25	`meta_ads_analysis_compare_ads`	Analysis	Read	Compare performance across ads
26	`meta_ads_analysis_suggest_creative`	Analysis	Read	Suggest creative improvements based on data
27	`meta_ads_audiences_list`	Audience	Read	List custom audiences
28	`meta_ads_audiences_get`	Audience	Read	Get audience details
29	`meta_ads_audiences_create`	Audience	Write	Create a custom audience
30	`meta_ads_audiences_delete`	Audience	Write	Delete a custom audience
31	`meta_ads_audiences_create_lookalike`	Audience	Write	Create a lookalike audience
32	`meta_ads_pixels_list`	Pixel	Read	List pixels
33	`meta_ads_pixels_get`	Pixel	Read	Get pixel details
34	`meta_ads_pixels_stats`	Pixel	Read	Get pixel firing statistics
35	`meta_ads_pixels_events`	Pixel	Read	List pixel events
36	`meta_ads_conversions_send`	CAPI	Write	Send conversion events (generic)
37	`meta_ads_conversions_send_purchase`	CAPI	Write	Send a purchase event
38	`meta_ads_conversions_send_lead`	CAPI	Write	Send a lead event
39	`meta_ads_creatives_list`	Creative	Read	List ad creatives
40	`meta_ads_creatives_create`	Creative	Write	Create a standard ad creative
41	`meta_ads_creatives_create_dynamic`	Creative	Write	Create a dynamic product ad creative
42	`meta_ads_creatives_upload_image`	Creative	Write	Upload an image for use in creatives
43	`meta_ads_creatives_create_carousel`	Creative	Write	Create a carousel creative (2-10 cards)
44	`meta_ads_creatives_create_collection`	Creative	Write	Create a collection creative
45	`meta_ads_images_upload_file`	Image	Write	Upload an image from local file
46	`meta_ads_catalogs_list`	Catalog	Read	List product catalogs
47	`meta_ads_catalogs_get`	Catalog	Read	Get catalog details
48	`meta_ads_catalogs_create`	Catalog	Write	Create a product catalog
49	`meta_ads_catalogs_delete`	Catalog	Write	Delete a product catalog
50	`meta_ads_products_list`	Catalog	Read	List products in a catalog
51	`meta_ads_products_get`	Catalog	Read	Get product details
52	`meta_ads_products_add`	Catalog	Write	Add a product to a catalog
53	`meta_ads_products_update`	Catalog	Write	Update a product
54	`meta_ads_products_delete`	Catalog	Write	Delete a product
55	`meta_ads_feeds_list`	Catalog	Read	List feeds for a catalog
56	`meta_ads_feeds_create`	Catalog	Write	Create a feed (URL-based, scheduled import)
57	`meta_ads_lead_forms_list`	Lead	Read	List lead forms (per page)
58	`meta_ads_lead_forms_get`	Lead	Read	Get lead form details
59	`meta_ads_lead_forms_create`	Lead	Write	Create a lead form
60	`meta_ads_leads_get`	Lead	Read	Get lead data (per form)
61	`meta_ads_leads_get_by_ad`	Lead	Read	Get lead data (per ad)
62	`meta_ads_videos_upload`	Video	Write	Upload a video from URL
63	`meta_ads_videos_upload_file`	Video	Write	Upload a video from local file
64	`meta_ads_split_tests_list`	Split Test	Read	List split tests
65	`meta_ads_split_tests_get`	Split Test	Read	Get split test details and results
66	`meta_ads_split_tests_create`	Split Test	Write	Create a split test
67	`meta_ads_split_tests_end`	Split Test	Write	End a split test
68	`meta_ads_ad_rules_list`	Ad Rule	Read	List automated rules
69	`meta_ads_ad_rules_get`	Ad Rule	Read	Get rule details
70	`meta_ads_ad_rules_create`	Ad Rule	Write	Create an automated rule
71	`meta_ads_ad_rules_update`	Ad Rule	Write	Update an automated rule
72	`meta_ads_ad_rules_delete`	Ad Rule	Write	Delete an automated rule
73	`meta_ads_page_posts_list`	Page Post	Read	List Facebook page posts
74	`meta_ads_page_posts_boost`	Page Post	Write	Boost a page post (create ad from post)
75	`meta_ads_instagram_accounts`	Instagram	Read	List connected Instagram accounts
76	`meta_ads_instagram_media`	Instagram	Read	List Instagram posts
77	`meta_ads_instagram_boost`	Instagram	Write	Boost an Instagram post
78	`meta_ads_creatives_create_lead`	Lead / Creative	Write	Create a Lead Ad AdCreative attached to an Instant Form
79	`meta_ads_lead_forms_update`	Lead	Write	Change a lead form status (ACTIVE / ARCHIVED)
80	`meta_ads_lead_forms_duplicate`	Lead	Write	Duplicate a lead form under a Page with a new name
81	`meta_ads_leads_export_csv`	Lead	Write (local)	Export form leads to a local CSV file

Key Differences from Google Ads

Aspect	Google Ads	Meta Ads
Account ID format	`"1234567890"`	`"act_XXXXXXXXXXXX"`
Budget unit	Currency amount	Cents (1/100 of currency unit)
Hierarchy	Campaign > Ad Group > Ad	Campaign > Ad Set > Ad
Ad creation	Inline headlines/descriptions	Separate creative, then link to ad
Status values	`ENABLED` / `PAUSED` / `REMOVED`	`ACTIVE` / `PAUSED`
Period format	`LAST_7_DAYS`	`last_7d`

API Resources

campaigns

list -- List all campaigns in the ad account.

Required: account_id (string, "act_XXXX" format)
Optional: status_filter (string: "ACTIVE" | "PAUSED"), limit (integer, default: 50)

get -- Get detailed information about a specific campaign.
```
Required: account_id, campaign_id
```
create -- Create a new campaign. Requires user confirmation.
```
Required: account_id, name, objective
Optional: status (default: "PAUSED"), daily_budget (integer, in cents), lifetime_budget (integer, in cents)
```
Objective options: CONVERSIONS, LINK_CLICKS, REACH, BRAND_AWARENESS, VIDEO_VIEWS, LEAD_GENERATION, MESSAGES, APP_INSTALLS

update -- Update campaign settings. Requires user confirmation.

Required: account_id, campaign_id
Optional: name, status, daily_budget (integer, in cents)

pause -- Pause a campaign. Requires user confirmation.
```
Required: account_id, campaign_id
```
enable -- Enable a paused campaign. Requires user confirmation.
```
Required: account_id, campaign_id
```

ad_sets

list -- List ad sets, optionally filtered by campaign.

Required: account_id
Optional: campaign_id, limit (integer, default: 50)

get -- Get ad set details.
```
Required: account_id, ad_set_id
```

create -- Create an ad set with targeting and budget. Requires user confirmation.

Required: account_id, campaign_id, name, daily_budget (integer, in cents)
Optional: billing_event (default: "IMPRESSIONS"), optimization_goal (default: "REACH"),
          targeting (object), status (default: "PAUSED")

Optimization goals: REACH, IMPRESSIONS, OFFSITE_CONVERSIONS, LINK_CLICKS, LANDING_PAGE_VIEWS, LEAD_GENERATION, VALUE

update -- Update ad set settings. Requires user confirmation.

Required: account_id, ad_set_id
Optional: name, status, daily_budget (integer, in cents), targeting (object)

pause -- Pause an ad set. Requires user confirmation.
```
Required: account_id, ad_set_id
```
enable -- Enable a paused ad set. Requires user confirmation.
```
Required: account_id, ad_set_id
```

list -- List ads, optionally filtered by ad set.

Required: account_id
Optional: ad_set_id, limit (integer, default: 50)

get -- Get ad details.
```
Required: account_id, ad_id
```

create -- Create an ad linking to an existing creative. Requires user confirmation.

Required: account_id, ad_set_id, name, creative_id
Optional: status (default: "PAUSED")

update -- Update ad name or status. Requires user confirmation.

Required: account_id, ad_id
Optional: name, status ("ACTIVE" | "PAUSED")

pause -- Pause an ad. Requires user confirmation.
```
Required: account_id, ad_id
```
enable -- Enable a paused ad. Requires user confirmation.
```
Required: account_id, ad_id
```

insights

report -- Get performance metrics for the account or specific campaign.
```
Required: account_id
Optional: campaign_id, period (default: "last_7d"), level (default: "campaign")
```
Period options: today, yesterday, last_7d, last_14d, last_30d, last_90d, this_month, last_month

Level options: campaign, adset, ad
breakdown -- Get performance broken down by demographic dimensions.
```
Required: account_id, campaign_id
Optional: breakdown (default: "age,gender"), period (default: "last_7d")
```
Breakdown options: age, gender, age,gender, country, region, publisher_platform, platform_position, device_platform, impression_device

analysis

performance -- Analyze overall performance trends.

Required: account_id
Optional: campaign_id, period

audience -- Analyze audience performance and overlap.

Required: account_id
Optional: campaign_id, period

placements -- Analyze placement performance breakdown.
```
Required: account_id
Optional: campaign_id, period
```

cost -- Analyze cost trends and efficiency.

Required: account_id
Optional: campaign_id, period

compare_ads -- Compare performance across ads.

Required: account_id
Optional: campaign_id, ad_set_id, period

suggest_creative -- Suggest creative improvements based on data.
```
Required: account_id
Optional: campaign_id, period
```

audiences

list -- List custom audiences in the ad account.

Required: account_id
Optional: limit (integer, default: 50)

get -- Get audience details.
```
Required: account_id, audience_id
```
create -- Create a custom audience. Requires user confirmation.
```
Required: account_id, name, subtype
Optional: description, retention_days, pixel_id
```
Subtype options: WEBSITE, CUSTOM, APP, ENGAGEMENT, OFFLINE
delete -- Delete a custom audience. Requires user confirmation.
```
Required: account_id, audience_id
```

create_lookalike -- Create a lookalike audience. Requires user confirmation.

Required: account_id, source_audience_id, country
Optional: ratio (float, 0.01-0.20)

pixels

list -- List pixels in the ad account.
```
Required: account_id
```
get -- Get pixel details.
```
Required: account_id, pixel_id
```
stats -- Get pixel firing statistics.
```
Required: account_id, pixel_id
```
events -- List pixel events.
```
Required: account_id, pixel_id
```

conversions (CAPI)

send -- Send conversion events (generic). Requires user confirmation.
```
Required: account_id, pixel_id, events (array)
```

send_purchase -- Send a purchase event. Requires user confirmation.

Required: account_id, pixel_id, event_time, user_data, currency, value

send_lead -- Send a lead event. Requires user confirmation.
```
Required: account_id, pixel_id, event_time, user_data
```

creatives

list -- List ad creatives.

Required: account_id
Optional: limit (integer, default: 50)

create -- Create a standard ad creative. Requires user confirmation.

Required: account_id, name
Optional: image_hash, link_url, message, page_id

create_dynamic -- Create a dynamic product ad creative. Requires user confirmation.
```
Required: account_id, catalog_id
Optional: product_set_id, message, link
```
upload_image -- Upload an image for use in creatives.
```
Required: account_id, file_path
```
create_carousel -- Create a carousel creative (2-10 cards). Requires user confirmation.
```
Required: account_id, page_id, cards (array), link
```
create_collection -- Create a collection creative. Requires user confirmation.
```
Required: account_id, page_id, product_ids (array), link
```

images

upload_file -- Upload an image from local file.
```
Required: account_id, file_path
```

catalogs (Product Catalog / DPA)

list -- List product catalogs.
```
Required: account_id, business_id
```
get -- Get catalog details.
```
Required: account_id, catalog_id
```
create -- Create a product catalog. Requires user confirmation.
```
Required: account_id, business_id, name
```
delete -- Delete a product catalog. Requires user confirmation.
```
Required: account_id, catalog_id
```

products

list -- List products in a catalog.

Required: account_id, catalog_id
Optional: limit

get -- Get product details.
```
Required: account_id, product_id
```

add -- Add a product to a catalog. Requires user confirmation.

Required: account_id, catalog_id, retailer_id, name, availability, condition, price, url, image_url

update -- Update a product. Requires user confirmation.

Required: account_id, product_id
Optional: name, availability, condition, price, url, image_url

delete -- Delete a product. Requires user confirmation.
```
Required: account_id, product_id
```

feeds

list -- List feeds for a catalog.
```
Required: account_id, catalog_id
```
create -- Create a feed (URL-based, scheduled import). Requires user confirmation.
```
Required: account_id, catalog_id, name, feed_url
Optional: schedule (object)
```

lead_forms

list -- List lead forms (per page).
```
Required: account_id, page_id
```
get -- Get lead form details.
```
Required: account_id, form_id
```
create -- Create a lead form. Requires user confirmation.
```
Required: account_id, page_id, name, questions (array), privacy_policy_url
Optional advanced: locale, context_card (intro screen),
  thank_you_page (custom completion screen), is_higher_intent
  (3-step input→review→submit form), conditional_questions_choices
  (branching logic), follow_up_action_url (simple redirect; superseded
  by thank_you_page when both present)
```
When to use is_higher_intent=true: trims junk submissions, lowers total volume — pick when CV quality matters more than CV volume (e.g. B2B / enterprise lead capture).

When to use context_card: lifts conversion rate measurably. Always worth a {title, content, style=PARAGRAPH_STYLE} minimum for any campaign that survives past a 1-week test.

When to use conditional_questions_choices: when a follow-up question is only relevant given a prior answer (e.g. "How many employees?" only if "Decision-maker?" was YES). Reduces form length for users who don't need the branch.
update -- Change a lead form status (ACTIVE / ARCHIVED only — other fields are immutable post-creation). Requires user confirmation.
```
Required: account_id, form_id, status ("ACTIVE" or "ARCHIVED")
```
duplicate -- Copy an existing form (questions / privacy_policy / follow_up_action_url / locale) under a new name on the given Page. Source form is untouched. Requires user confirmation.
```
Required: account_id, form_id, page_id, new_name
```

leads

export_csv -- Export form leads to a local CSV file. Header row is [id, created_time, *question_keys] (question_keys come from the form's declared questions in declared order, or from caller- supplied field_order to lock a custom schema). PII does NOT appear in mureo's log output — only the row count.
```
Required: account_id, form_id, output_path
Optional: limit (default 1000, max 1000), field_order (list of
  question keys to override column order)
```

get -- Get lead data (per form).

Required: account_id, form_id
Optional: limit

get_by_ad -- Get lead data (per ad).

Required: account_id, ad_id
Optional: limit

videos

upload -- Upload a video from URL.

Required: account_id, video_url
Optional: title, description

upload_file -- Upload a video from local file.

Required: account_id, file_path
Optional: title, description

split_tests

list -- List split tests.
```
Required: account_id
```
get -- Get split test details and results.
```
Required: account_id, study_id
```

create -- Create a split test. Requires user confirmation.

Required: account_id, name, cells (array), objectives (array), start_time, end_time

end -- End a split test. Requires user confirmation.
```
Required: account_id, study_id
```

ad_rules

list -- List automated rules.
```
Required: account_id
```
get -- Get rule details.
```
Required: account_id, rule_id
```
create -- Create an automated rule (alerts, auto-pause, etc.). Requires user confirmation.
```
Required: account_id, name, evaluation_spec (object), execution_spec (object)
```

update -- Update an automated rule. Requires user confirmation.

Required: account_id, rule_id
Optional: name, evaluation_spec, execution_spec, status

delete -- Delete an automated rule. Requires user confirmation.
```
Required: account_id, rule_id
```

page_posts

list -- List Facebook page posts.

Required: account_id, page_id
Optional: limit

boost -- Boost a page post (create ad from post). Requires user confirmation.
```
Required: account_id, page_id, post_id, ad_set_id
```

instagram

accounts -- List connected Instagram accounts.
```
Required: account_id
```

media -- List Instagram posts.

Required: account_id, ig_user_id
Optional: limit

boost -- Boost an Instagram post (create ad from post). Requires user confirmation.
```
Required: account_id, ig_user_id, media_id, ad_set_id
```

Common Workflows

1. Campaign Performance Check

Step 1: List active campaigns
  -> meta_ads_campaigns_list {account_id, status_filter: "ACTIVE"}

Step 2: Get performance report
  -> meta_ads_insights_report {account_id, period: "last_7d", level: "campaign"}

Step 3: Analyze performance trends
  -> meta_ads_analysis_performance {account_id}

Step 4: Break down by demographics
  -> meta_ads_insights_breakdown {account_id, campaign_id, breakdown: "age,gender"}

Step 5: Check placement performance
  -> meta_ads_analysis_placements {account_id}

2. Full Campaign Setup

Step 1: Create campaign (CONFIRM WITH USER)
  -> meta_ads_campaigns_create {account_id, name, objective, daily_budget}

Step 2: Create ad set with targeting (CONFIRM WITH USER)
  -> meta_ads_ad_sets_create {account_id, campaign_id, name, daily_budget, targeting}

Step 3: Upload image and create creative
  -> meta_ads_creatives_upload_image {account_id, file_path}
  -> meta_ads_creatives_create {account_id, name, image_hash, link_url, page_id}

Step 4: Create ad linking to creative (CONFIRM WITH USER)
  -> meta_ads_ads_create {account_id, ad_set_id, name, creative_id}

3. Audience & Lookalike Setup

Step 1: List existing audiences
  -> meta_ads_audiences_list {account_id}

Step 2: Create a website visitor audience (CONFIRM WITH USER)
  -> meta_ads_audiences_create {account_id, name, subtype: "WEBSITE", retention_days, pixel_id}

Step 3: Create a lookalike based on it (CONFIRM WITH USER)
  -> meta_ads_audiences_create_lookalike {account_id, source_audience_id, country: "JP"}

4. A/B Testing with Split Tests

Step 1: Create a split test (CONFIRM WITH USER)
  -> meta_ads_split_tests_create {account_id, name, cells, objectives, start_time, end_time}

Step 2: Monitor results
  -> meta_ads_split_tests_get {account_id, study_id}

Step 3: End the test when ready (CONFIRM WITH USER)
  -> meta_ads_split_tests_end {account_id, study_id}

5. Product Catalog & DPA

Step 1: Create a catalog (CONFIRM WITH USER)
  -> meta_ads_catalogs_create {account_id, business_id, name}

Step 2: Add products or create a feed
  -> meta_ads_products_add {account_id, catalog_id, retailer_id, name, ...}
  -> meta_ads_feeds_create {account_id, catalog_id, name, feed_url}

Step 3: Create a dynamic product ad creative (CONFIRM WITH USER)
  -> meta_ads_creatives_create_dynamic {account_id, catalog_id}

6. Lead Generation (Instant Form, end-to-end)

Step 1: Create the Instant Form (CONFIRM WITH USER)
  -> meta_ads_lead_forms_create {account_id, page_id, name, questions, privacy_policy_url}
  Returns: { id: "<form_id>", ... }

Step 2: Create a Lead Ad creative attached to the form
  -> meta_ads_creatives_create_lead {
       account_id, name, page_id, form_id: "<form_id>",
       link_url: "<https-domain-verified-url>",
       image_hash (or image_url), message, headline,
       call_to_action: "SIGN_UP"   # default; APPLY_NOW / LEARN_MORE / etc. also valid
     }
  Returns: { id: "<creative_id>", ... }

Step 3: Set up the campaign + ad set
  -> meta_ads_campaigns_create {account_id, name, objective: "OUTCOME_LEADS"}
  -> meta_ads_ad_sets_create {
       account_id, campaign_id, name, daily_budget,
       optimization_goal: "LEAD_GENERATION",
       targeting: { ... }
     }

Step 4: Attach the creative to a new ad
  -> meta_ads_ads_create {account_id, ad_set_id, name, creative_id: "<creative_id>"}

Step 5: Download leads as they come in (poll)
  -> meta_ads_leads_get {account_id, form_id}
  Or by ad: meta_ads_leads_get_by_ad {account_id, ad_id}

The legacy LEAD_GENERATION campaign objective is still accepted by the API but OUTCOME_LEADS is the current (ODAX) canonical name.

Pre-requisites the API will enforce (catch them before campaign launch, not after):

the Page that owns the form must have its lead-form Terms of Service accepted (or the form must be created with leadgen_tos_accepted=true);
the Page must be linked to a CRM destination or have lead access configured, otherwise the lead data sits unread in Meta's UI.

7. Pause / Enable Entities

Pause a campaign:
  -> meta_ads_campaigns_pause {account_id, campaign_id}

Re-enable it:
  -> meta_ads_campaigns_enable {account_id, campaign_id}

Same pattern for ad_sets.pause/enable and ads.pause/enable.

8. Conversions API (Server-Side Tracking)

Step 1: List pixels and check events
  -> meta_ads_pixels_list {account_id}
  -> meta_ads_pixels_events {account_id, pixel_id}

Step 2: Send a purchase event (CONFIRM WITH USER)
  -> meta_ads_conversions_send_purchase {account_id, pixel_id, event_time, user_data, currency, value}

Important Notes

Budget in cents: All budget and monetary values are in cents (1/100 of the account currency). For example, daily_budget: 500000 = 5,000 in the account currency.
account_id format: Must include the act_ prefix (e.g., "act_123456789").
Status values: Meta uses ACTIVE / PAUSED (not ENABLED).
Creative-first model: In Meta Ads, you create a creative object first, then reference its creative_id when creating an ad.
Targeting object: The targeting structure follows the Meta Marketing API format. Common fields include geo_locations, age_min, age_max, genders, interests, behaviors, and custom_audiences.
Conversions API: Server-side events require hashed user_data (email, phone). The SDK handles hashing automatically.

_mureo-meta-ads

Popularity

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Context Preview

SKILL.md

_mureo-meta-ads

Popularity

Invocation

Context Preview

SKILL.md

Meta Ads (Marketing API v21.0)

Tool Summary

Key Differences from Google Ads

API Resources

campaigns

ad_sets

ads

insights

analysis

audiences

pixels

conversions (CAPI)

creatives

images

catalogs (Product Catalog / DPA)

products

feeds

lead_forms

leads

videos

split_tests

ad_rules

page_posts

instagram

Common Workflows

1. Campaign Performance Check

2. Full Campaign Setup

3. Audience & Lookalike Setup

4. A/B Testing with Split Tests

5. Product Catalog & DPA

6. Lead Generation (Instant Form, end-to-end)

7. Pause / Enable Entities

8. Conversions API (Server-Side Tracking)

Important Notes

Similar Skills

Meta Ads (Marketing API v21.0)

Tool Summary

Key Differences from Google Ads

API Resources

campaigns

ad_sets

ads

insights

analysis

audiences

pixels

conversions (CAPI)

creatives

images

catalogs (Product Catalog / DPA)

products

feeds

lead_forms

leads

videos

split_tests

ad_rules

page_posts

instagram

Common Workflows

1. Campaign Performance Check

2. Full Campaign Setup

3. Audience & Lookalike Setup

4. A/B Testing with Split Tests

5. Product Catalog & DPA

6. Lead Generation (Instant Form, end-to-end)

7. Pause / Enable Entities

8. Conversions API (Server-Side Tracking)

Important Notes

Similar Skills