From mureo
Manages Google Ads campaigns, ad groups, ads, keywords, budgets, and performance analysis. Supports read/write operations on search and display campaigns, keyword suggestions, and policy diagnostics.
How this skill is triggered — by the user, by Claude, or both
Slash command
/mureo:_mureo-google-adsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, global flags, and security rules.
PREREQUISITE: Read
../_mureo-shared/SKILL.mdfor auth, global flags, and security rules.
| # | Tool Name | Category | Type | Description |
|---|---|---|---|---|
| 1 | google_ads_campaigns_list | Campaign | Read | List campaigns |
| 2 | google_ads_campaigns_get | Campaign | Read | Get campaign details |
| 3 | google_ads_campaigns_create | Campaign | Write | Create a campaign (search or display, via channel_type) |
| 4 | google_ads_campaigns_update | Campaign | Write | Update campaign settings |
| 5 | google_ads_campaigns_update_status | Campaign | Write | Change campaign status |
| 6 | google_ads_campaigns_diagnose | Campaign | Read | Diagnose delivery issues |
| 7 | google_ads_ad_groups_list | Ad Group | Read | List ad groups |
| 8 | google_ads_ad_groups_create | Ad Group | Write | Create an ad group |
| 9 | google_ads_ad_groups_update | Ad Group | Write | Update ad group settings |
| 10 | google_ads_ads_list | Ad | Read | List ads |
| 11 | google_ads_ads_create | Ad | Write | Create an RSA ad |
| 12 | google_ads_ads_update | Ad | Write | Update ad content |
| 13 | google_ads_ads_update_status | Ad | Write | Change ad status |
| 14 | google_ads_ads_policy_details | Ad | Read | Get ad policy approval details |
| 15 | google_ads_keywords_list | Keyword | Read | List keywords |
| 16 | google_ads_keywords_add | Keyword | Write | Add keywords |
| 17 | google_ads_keywords_remove | Keyword | Write | Remove a keyword |
| 18 | google_ads_keywords_suggest | Keyword | Read | Suggest keywords via Keyword Planner |
| 19 | google_ads_keywords_diagnose | Keyword | Read | Diagnose keyword quality scores |
| 20 | google_ads_keywords_pause | Keyword | Write | Pause a keyword |
| 21 | google_ads_keywords_audit | Keyword | Read | Audit keyword performance and quality |
| 22 | google_ads_keywords_cross_adgroup_duplicates | Keyword | Read | Find duplicate keywords across ad groups |
| 23 | google_ads_negative_keywords_list | Negative KW | Read | List negative keywords |
| 24 | google_ads_negative_keywords_add | Negative KW | Write | Add negative keywords to a campaign |
| 25 | google_ads_negative_keywords_remove | Negative KW | Write | Remove a negative keyword |
| 26 | google_ads_negative_keywords_add_to_ad_group | Negative KW | Write | Add negative keywords to an ad group |
| 27 | google_ads_negative_keywords_suggest | Negative KW | Read | Suggest negative keywords from search terms |
| 28 | google_ads_budget_get | Budget | Read | Get campaign budget |
| 29 | google_ads_budget_update | Budget | Write | Update daily budget |
| 30 | google_ads_budget_create | Budget | Write | Create a new campaign budget |
| 31 | google_ads_accounts_list | Account | Read | List accessible Google Ads accounts |
| 32 | google_ads_search_terms_report | Search Terms | Read | Search terms report |
| 33 | google_ads_search_terms_review | Search Terms | Read | Review search terms with rule-based scoring |
| 34 | google_ads_search_terms_analyze | Search Terms | Read | Analyze search terms with intent classification |
| 35 | google_ads_sitelinks_list | Extension | Read | List sitelink extensions |
| 36 | google_ads_sitelinks_create | Extension | Write | Create a sitelink extension |
| 37 | google_ads_sitelinks_remove | Extension | Write | Remove a sitelink extension |
| 38 | google_ads_callouts_list | Extension | Read | List callout extensions |
| 39 | google_ads_callouts_create | Extension | Write | Create a callout extension |
| 40 | google_ads_callouts_remove | Extension | Write | Remove a callout extension |
| 41 | google_ads_conversions_list | Conversion | Read | List conversion actions |
| 42 | google_ads_conversions_get | Conversion | Read | Get conversion action details |
| 43 | google_ads_conversions_performance | Conversion | Read | Get conversion performance metrics |
| 44 | google_ads_conversions_create | Conversion | Write | Create a conversion action |
| 45 | google_ads_conversions_update | Conversion | Write | Update a conversion action |
| 46 | google_ads_conversions_remove | Conversion | Write | Remove a conversion action |
| 47 | google_ads_conversions_tag | Conversion | Read | Get conversion tracking tag snippet |
| 48 | google_ads_recommendations_list | Targeting | Read | List optimization recommendations |
| 49 | google_ads_recommendations_apply | Targeting | Write | Apply an optimization recommendation |
| 50 | google_ads_device_targeting_get | Targeting | Read | Get device targeting settings |
| 51 | google_ads_device_targeting_set | Targeting | Write | Set device targeting bid adjustments |
| 52 | google_ads_bid_adjustments_get | Targeting | Read | Get bid adjustment settings |
| 53 | google_ads_bid_adjustments_update | Targeting | Write | Update bid adjustments |
| 54 | google_ads_location_targeting_list | Targeting | Read | List location targeting criteria |
| 55 | google_ads_location_targeting_update | Targeting | Write | Update location targeting |
| 56 | google_ads_schedule_targeting_list | Targeting | Read | List ad schedule targeting |
| 57 | google_ads_schedule_targeting_update | Targeting | Write | Update ad schedule targeting |
| 58 | google_ads_change_history_list | Targeting | Read | List account change history |
| 59 | google_ads_performance_report | Analysis | Read | Performance report |
| 60 | google_ads_performance_analyze | Analysis | Read | Analyze performance trends and anomalies |
| 61 | google_ads_cost_increase_investigate | Analysis | Read | Investigate sudden cost increases |
| 62 | google_ads_health_check_all | Analysis | Read | Comprehensive account health check |
| 63 | google_ads_ad_performance_compare | Analysis | Read | Compare ad performance across variants |
| 64 | google_ads_ad_performance_report | Analysis | Read | Detailed ad-level performance report |
| 65 | google_ads_network_performance_report | Analysis | Read | Network-level performance breakdown |
| 66 | google_ads_budget_efficiency | Analysis | Read | Analyze budget utilization efficiency |
| 67 | google_ads_budget_reallocation | Analysis | Read | Suggest budget reallocation across campaigns |
| 68 | google_ads_auction_insights_get | Analysis | Read | Get auction insights (competitor analysis) |
| 69 | google_ads_auction_insights_analyze | Analysis | Read | Auction insights analysis |
| 70 | google_ads_rsa_assets_analyze | Analysis | Read | Analyze RSA asset performance |
| 71 | google_ads_rsa_assets_audit | Analysis | Read | Audit RSA assets for best practices |
| 72 | google_ads_cpc_detect_trend | Analysis | Read | Detect CPC trend direction |
| 73 | google_ads_device_analyze | Analysis | Read | Device performance analysis |
| 74 | google_ads_btob_optimizations | B2B | Read | Get B2B-specific optimization suggestions |
| 75 | google_ads_landing_page_analyze | Creative | Read | Analyze landing page relevance and quality |
| 76 | google_ads_creative_research | Creative | Read | Research competitive creative strategies |
| 77 | google_ads_monitoring_delivery_goal | Monitoring | Read | Monitor campaign delivery against goals |
| 78 | google_ads_monitoring_cpa_goal | Monitoring | Read | Monitor CPA against target goals |
| 79 | google_ads_monitoring_cv_goal | Monitoring | Read | Monitor conversion volume against goals |
| 80 | google_ads_monitoring_zero_conversions | Monitoring | Read | Detect campaigns with zero conversions |
| 81 | google_ads_capture_screenshot | Capture | Read | Capture a screenshot of a URL |
| 82 | google_ads_assets_upload_image | Asset | Write | Upload image as Google Ads asset |
| 83 | google_ads_ads_create_display | Ad | Write | Create an RDA (responsive display ad); image files are uploaded automatically |
list -- List all campaigns in the account. Response includes channel_type ("SEARCH" | "DISPLAY" | ...) so you can tell search and display campaigns apart at a glance.
Required: customer_id (string)
Optional: status_filter (string: "ENABLED" | "PAUSED")
get -- Get detailed information about a specific campaign. Response includes channel_type.
Required: customer_id, campaign_id (string)
create -- Create a search or display campaign. Requires user confirmation.
Required: customer_id, name (string)
Optional: bidding_strategy (string: "MAXIMIZE_CLICKS" | "MAXIMIZE_CONVERSIONS" | "TARGET_CPA" | ...),
budget_id (string),
channel_type (string: "SEARCH" | "DISPLAY"; defaults to "SEARCH")
Note: For display campaigns, create the campaign with channel_type="DISPLAY", then create an ad group, then create the display ad via ads.create_display.
update -- Update campaign settings (name, bidding strategy). Requires user confirmation.
Required: customer_id, campaign_id (string)
Optional: name (string), bidding_strategy (string)
update_status -- Change campaign status. Requires user confirmation.
Required: customer_id, campaign_id, status (string: "ENABLED" | "PAUSED" | "REMOVED")
diagnose -- Comprehensive delivery diagnosis. Returns serving status, policy issues, budget constraints.
Required: customer_id, campaign_id (string)
list -- List ad groups, optionally filtered by campaign.
Required: customer_id (string)
Optional: campaign_id (string), status_filter (string)
create -- Create an ad group within a campaign. Requires user confirmation.
Required: customer_id, campaign_id, name (string)
Optional: cpc_bid_micros (integer, in micros: 1,000,000 = 1 currency unit)
update -- Update ad group settings. Requires user confirmation.
Required: customer_id, ad_group_id (string)
Optional: name (string), status (string: "ENABLED" | "PAUSED"), cpc_bid_micros (integer)
Note: cpc_bid_micros is only accepted when the parent campaign uses a manual bidding strategy (MANUAL_CPC, MANUAL_CPM, MANUAL_CPV, ENHANCED_CPC). If the campaign uses an automated strategy (MAXIMIZE_CLICKS, MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS, etc.), the tool returns a clear validation error — manual bids at the ad group level are not supported under automated bidding.
list -- List ads, optionally filtered by ad group. Returns headlines and descriptions for both RSA and RDA. For RDAs, the response also includes long_headline, business_name, marketing_images, square_marketing_images, and logo_images (lists of asset resource names).
Required: customer_id (string)
Optional: ad_group_id (string), status_filter (string)
create -- Create a Responsive Search Ad (RSA). Requires user confirmation.
Required: customer_id, ad_group_id (string),
headlines (array of strings, 3-15 items),
descriptions (array of strings, 2-4 items)
Optional: final_url (string), path1 (string), path2 (string)
Note: For Responsive Display Ads, use ads.create_display instead.
update -- Update RSA ad content. Requires user confirmation.
Required: customer_id, ad_group_id, ad_id (string)
Optional: headlines (array of strings), descriptions (array of strings)
Note: This tool supports Responsive Search Ads (RSA) only. Calling it on a Responsive Display Ad (RDA) fails fast with a clear error — RDA text updates are not implemented; recreate the ad via ads.create_display instead.
update_status -- Change ad status. Requires user confirmation.
Required: customer_id, ad_group_id, ad_id, status (string: "ENABLED" | "PAUSED")
policy_details -- Get ad policy approval details and disapproval reasons.
Required: customer_id, ad_group_id, ad_id (string)
list -- List keywords with performance metrics.
Required: customer_id (string)
Optional: campaign_id (string), ad_group_id (string), status_filter (string)
add -- Add keywords to an ad group. Requires user confirmation.
Required: customer_id, ad_group_id (string),
keywords (array of {text: string, match_type?: "BROAD" | "PHRASE" | "EXACT"})
Note: match_type defaults to BROAD if omitted.
remove -- Remove a keyword by criterion ID. Requires user confirmation.
Required: customer_id, ad_group_id, criterion_id (string)
suggest -- Get keyword suggestions from Keyword Planner.
Required: customer_id (string), seed_keywords (array of strings)
Optional: language_id (string, default: "1005" = Japanese),
geo_id (string, default: "2392" = Japan)
diagnose -- Diagnose keyword quality scores and delivery status for a campaign.
Required: customer_id, campaign_id (string)
pause -- Pause a keyword. Requires user confirmation.
Required: customer_id, ad_group_id, criterion_id (string)
audit -- Audit keyword performance and quality scores across a campaign.
Required: customer_id, campaign_id (string)
cross_adgroup_duplicates -- Find duplicate keywords across ad groups in a campaign.
Required: customer_id, campaign_id (string)
list -- List campaign-level negative keywords.
Required: customer_id, campaign_id (string)
add -- Add negative keywords to a campaign. Requires user confirmation.
Required: customer_id, campaign_id (string),
keywords (array of {text: string, match_type?: "BROAD" | "PHRASE" | "EXACT"})
remove -- Remove a negative keyword. Requires user confirmation.
Required: customer_id, campaign_id, criterion_id (string)
add_to_ad_group -- Add negative keywords to an ad group. Requires user confirmation.
Required: customer_id, ad_group_id (string),
keywords (array of {text: string, match_type?: "BROAD" | "PHRASE" | "EXACT"})
suggest -- Suggest negative keywords based on search term analysis.
Required: customer_id, campaign_id (string)
get -- Get the daily budget for a campaign.
Required: customer_id, campaign_id (string)
update -- Update daily budget amount. Requires user confirmation. Always show current vs. new amount.
Required: customer_id, budget_id (string), amount (number)
create -- Create a new campaign budget. Requires user confirmation.
Required: customer_id, name (string), amount (number)
list -- List all accessible Google Ads accounts under the manager account.
Required: (none)
report -- Get search terms report showing actual queries that triggered ads.
Required: customer_id (string)
Optional: campaign_id (string), ad_group_id (string), period (string, default: "LAST_30_DAYS")
review -- Multi-rule review of search terms with add/exclude recommendations.
Required: customer_id, campaign_id (string)
Optional: period (string, default: "LAST_7_DAYS"), target_cpa (number)
analyze -- Analyze search terms with intent classification and clustering.
Required: customer_id, campaign_id (string)
list -- List sitelink extensions for a campaign.
Required: customer_id, campaign_id (string)
create -- Create a sitelink extension. Requires user confirmation.
Required: customer_id, campaign_id, sitelink_text, final_url (string)
remove -- Remove a sitelink extension. Requires user confirmation.
Required: customer_id, campaign_id, extension_id (string)
list -- List callout extensions for a campaign.
Required: customer_id, campaign_id (string)
create -- Create a callout extension. Requires user confirmation.
Required: customer_id, campaign_id, callout_text (string)
remove -- Remove a callout extension. Requires user confirmation.
Required: customer_id, campaign_id, extension_id (string)
list -- List all conversion actions in the account.
Required: customer_id (string)
get -- Get details of a specific conversion action.
Required: customer_id, conversion_action_id (string)
performance -- Get conversion performance metrics across campaigns.
Required: customer_id (string)
create -- Create a new conversion action. Requires user confirmation.
Required: customer_id, name, type (string)
update -- Update a conversion action. Requires user confirmation.
Required: customer_id, conversion_action_id (string)
remove -- Remove a conversion action. Requires user confirmation.
Required: customer_id, conversion_action_id (string)
tag -- Get the conversion tracking tag (JavaScript snippet) for a conversion action.
Required: customer_id, conversion_action_id (string)
recommendations.list -- List optimization recommendations from Google.
Required: customer_id (string)
recommendations.apply -- Apply an optimization recommendation. Requires user confirmation.
Required: customer_id, recommendation_id (string)
device_targeting.get -- Get device targeting bid adjustment settings.
Required: customer_id, campaign_id (string)
device_targeting.set -- Set device targeting bid adjustments. Requires user confirmation.
Required: customer_id, campaign_id, device_type, bid_modifier (string/number)
bid_adjustments.get -- Get bid adjustment settings for a campaign.
Required: customer_id, campaign_id (string)
bid_adjustments.update -- Update bid adjustments. Requires user confirmation.
Required: customer_id, campaign_id (string)
location_targeting.list -- List location targeting criteria.
Required: customer_id, campaign_id (string)
location_targeting.update -- Update location targeting settings. Requires user confirmation.
Required: customer_id, campaign_id (string)
schedule_targeting.list -- List ad schedule targeting rules.
Required: customer_id, campaign_id (string)
schedule_targeting.update -- Update ad schedule targeting. Requires user confirmation.
Required: customer_id, campaign_id (string)
change_history.list -- List account change history (who changed what, when).
Required: customer_id (string)
performance.report -- Get performance metrics aggregated by campaign.
Required: customer_id (string)
Optional: campaign_id (string), period (string, default: "LAST_30_DAYS")
Period options: TODAY, YESTERDAY, LAST_7_DAYS, LAST_14_DAYS, LAST_30_DAYS, THIS_MONTH, LAST_MONTH
performance.analyze -- Analyze performance trends, detect anomalies, and surface insights.
Required: customer_id (string)
cost_increase.investigate -- Investigate sudden cost increases and identify root causes.
Required: customer_id, campaign_id (string)
health_check.all -- Run a comprehensive account health check across all campaigns.
Required: customer_id (string)
ad_performance.compare -- Compare ad performance across variants in an ad group.
Required: customer_id, ad_group_id (string)
ad_performance.report -- Get detailed ad-level performance report.
Required: customer_id (string)
network_performance.report -- Get performance breakdown by network (Search, Display, etc.).
Required: customer_id (string)
budget.efficiency -- Analyze budget utilization efficiency across campaigns.
Required: customer_id (string)
budget.reallocation -- Suggest budget reallocation across campaigns based on performance.
Required: customer_id (string)
auction_insights.get -- Get auction insights with competitor impression share and overlap rate.
Required: customer_id, campaign_id (string)
auction_insights.analyze -- Analyze auction insights: impression share, overlap rate, top-of-page rate, and competitor domains.
Required: customer_id, campaign_id (string)
Optional: period (string, default: "LAST_30_DAYS")
rsa_assets.analyze -- Analyze RSA asset (headline/description) performance ratings.
Required: customer_id, ad_group_id (string)
rsa_assets.audit -- Audit RSA assets for best practices and coverage gaps.
Required: customer_id, campaign_id (string)
cpc.detect_trend -- Detect CPC trend direction (rising / stable / falling) using linear regression on daily CPC data. Also detects sudden spikes and week-over-week changes.
Required: customer_id, campaign_id (string)
Optional: period (string, default: "LAST_30_DAYS")
device.analyze -- Compare performance across devices (Desktop / Mobile / Tablet). Shows CPA, CVR, CTR per device, detects CPA gaps, and identifies wasted spend on zero-conversion devices.
Required: customer_id, campaign_id (string)
Optional: period (string, default: "LAST_30_DAYS")
btob.optimizations -- Get B2B-specific optimization suggestions (lead quality, audience targeting, etc.).
Required: customer_id (string)
landing_page.analyze -- Analyze landing page relevance and quality signals for a campaign.
Required: customer_id, campaign_id (string)
creative.research -- Research competitive creative strategies and ad copy patterns.
Required: customer_id (string)
monitoring.delivery_goal -- Monitor campaign delivery pace against goals.
Required: customer_id, campaign_id (string)
monitoring.cpa_goal -- Monitor CPA against target goals and alert on deviations.
Required: customer_id, campaign_id (string)
monitoring.cv_goal -- Monitor conversion volume against goals.
Required: customer_id, campaign_id (string)
monitoring.zero_conversions -- Detect campaigns with zero conversions in recent periods.
Required: customer_id (string)
capture.screenshot -- Capture a screenshot of a URL (useful for landing page audits).
Required: url (string)
assets.upload_image -- Upload a local image file as a Google Ads asset.
Required: customer_id, file_path (string)
A typical daily performance check flow:
Step 1: List campaigns to identify active ones
-> google_ads_campaigns_list {customer_id, status_filter: "ENABLED"}
Step 2: Get overall performance report
-> google_ads_performance_report {customer_id, period: "LAST_7_DAYS"}
Step 3: Run comprehensive health check
-> google_ads_health_check_all {customer_id}
Step 4: For underperforming campaigns, run diagnostics
-> google_ads_campaigns_diagnose {customer_id, campaign_id}
Step 5: Check keyword quality scores
-> google_ads_keywords_diagnose {customer_id, campaign_id}
Step 6: Analyze device performance for CPA gaps
-> google_ads_device_analyze {customer_id, campaign_id}
Step 7: Monitor conversion goals
-> google_ads_monitoring_zero_conversions {customer_id}
When cleaning up wasted spend from irrelevant search terms:
Step 1: Get search terms report
-> google_ads_search_terms_report {customer_id, campaign_id, period: "LAST_30_DAYS"}
Step 2: Or use automated review for suggestions
-> google_ads_search_terms_review {customer_id, campaign_id, target_cpa: 3000}
Step 3: Analyze search terms with intent classification
-> google_ads_search_terms_analyze {customer_id, campaign_id}
Step 4: Get AI-suggested negative keywords
-> google_ads_negative_keywords_suggest {customer_id, campaign_id}
Step 5: Review current negative keywords to avoid duplicates
-> google_ads_negative_keywords_list {customer_id, campaign_id}
Step 6: Add negative keywords (CONFIRM WITH USER)
-> google_ads_negative_keywords_add {customer_id, campaign_id, keywords: [...]}
Full campaign setup from scratch:
Step 1: Create a budget
-> google_ads_budget_create {customer_id, name, amount}
Step 2: Create the campaign (omit channel_type or set "SEARCH" for a search campaign)
-> google_ads_campaigns_create {customer_id, name, bidding_strategy, budget_id}
Step 3: Create ad groups
-> google_ads_ad_groups_create {customer_id, campaign_id, name}
Step 4: Add keywords to each ad group
-> google_ads_keywords_add {customer_id, ad_group_id, keywords: [...]}
Step 5: Create RSA ads for each ad group
-> google_ads_ads_create {customer_id, ad_group_id, headlines: [...], descriptions: [...], final_url}
Step 6: Add campaign-level negative keywords
-> google_ads_negative_keywords_add {customer_id, campaign_id, keywords: [...]}
Step 7: Add sitelink extensions
-> google_ads_sitelinks_create {customer_id, campaign_id, sitelink_text, final_url}
Step 8: Add callout extensions
-> google_ads_callouts_create {customer_id, campaign_id, callout_text}
Step 9: Set up conversion tracking
-> google_ads_conversions_create {customer_id, name, type}
Step 10: Enable the campaign
-> google_ads_campaigns_update_status {customer_id, campaign_id, status: "ENABLED"}
Display campaigns use a different channel_type and require image assets.
mureo uploads the local image files automatically before creating the ad.
Step 1: Create a budget
-> google_ads_budget_create {customer_id, name, amount}
Step 2: Create a DISPLAY campaign
-> google_ads_campaigns_create {
customer_id, name, channel_type: "DISPLAY",
bidding_strategy: "MAXIMIZE_CONVERSIONS", budget_id
}
Step 3: Create an ad group inside the display campaign
-> google_ads_ad_groups_create {customer_id, campaign_id, name}
Step 4: Create the responsive display ad
-> google_ads_ads_create_display {
customer_id, ad_group_id,
headlines: [...], long_headline, descriptions: [...],
business_name,
marketing_image_paths: ["/path/to/marketing-1200x628.jpg"],
square_marketing_image_paths: ["/path/to/square-1200x1200.jpg"],
logo_image_paths: ["/path/to/logo.png"], # optional
final_url
}
Step 5: Enable the campaign
-> google_ads_campaigns_update_status {customer_id, campaign_id, status: "ENABLED"}
Constraints (RDA):
RDAUploadError is raised that includes the resource names of any orphaned uploaded assets so the agent can clean them up.Safe budget change workflow:
Step 1: Get current budget
-> google_ads_budget_get {customer_id, campaign_id}
Step 2: Analyze budget efficiency
-> google_ads_budget_efficiency {customer_id}
Step 3: Get reallocation suggestions
-> google_ads_budget_reallocation {customer_id}
Step 4: Update budget (CONFIRM WITH USER)
-> google_ads_budget_update {customer_id, budget_id, amount: 6000}
When a campaign is not getting impressions:
Step 1: Check campaign status and settings
-> google_ads_campaigns_get {customer_id, campaign_id}
Step 2: Run comprehensive delivery diagnosis
-> google_ads_campaigns_diagnose {customer_id, campaign_id}
Step 3: Check keyword quality and delivery status
-> google_ads_keywords_diagnose {customer_id, campaign_id}
Step 4: Check ad policy details for disapprovals
-> google_ads_ads_policy_details {customer_id, ad_group_id, ad_id}
Step 5: Check CPC trends (are bids competitive?)
-> google_ads_cpc_detect_trend {customer_id, campaign_id}
Step 6: Analyze auction insights (competitor landscape)
-> google_ads_auction_insights_analyze {customer_id, campaign_id}
Step 7: Monitor delivery pace
-> google_ads_monitoring_delivery_goal {customer_id, campaign_id}
Step 8: Review budget constraints
-> google_ads_budget_get {customer_id, campaign_id}
Understanding the competitive landscape:
Step 1: Analyze auction insights
-> google_ads_auction_insights_analyze {customer_id, campaign_id, period: "LAST_30_DAYS"}
Step 2: Get auction insights data
-> google_ads_auction_insights_get {customer_id, campaign_id}
Step 3: Detect CPC trend (rising CPC may indicate increased competition)
-> google_ads_cpc_detect_trend {customer_id, campaign_id}
Step 4: Investigate cost increases
-> google_ads_cost_increase_investigate {customer_id, campaign_id}
Step 5: Research competitive creative strategies
-> google_ads_creative_research {customer_id}
Step 6: Get keyword suggestions to find new opportunities
-> google_ads_keywords_suggest {customer_id, seed_keywords: ["..."]}
Improving responsive search ad performance:
Step 1: Analyze RSA asset performance
-> google_ads_rsa_assets_analyze {customer_id, ad_group_id}
Step 2: Audit RSA assets for best practices
-> google_ads_rsa_assets_audit {customer_id, campaign_id}
Step 3: Compare ad variants
-> google_ads_ad_performance_compare {customer_id, ad_group_id}
Step 4: Check landing page relevance
-> google_ads_landing_page_analyze {customer_id, campaign_id}
Comprehensive account review:
Step 1: List all accessible accounts
-> google_ads_accounts_list {}
Step 2: Run health check
-> google_ads_health_check_all {customer_id}
Step 3: Audit keywords
-> google_ads_keywords_audit {customer_id, campaign_id}
Step 4: Find duplicate keywords
-> google_ads_keywords_cross_adgroup_duplicates {customer_id, campaign_id}
Step 5: Review change history
-> google_ads_change_history_list {customer_id}
Step 6: Check optimization recommendations
-> google_ads_recommendations_list {customer_id}
cpc_bid_micros) are in micros where 1,000,000 = 1 currency unit. For example, 500,000 micros = 0.50 in the account currency.LAST_7_DAYS, LAST_30_DAYS, THIS_MONTH."1234567890", not "123-456-7890").npx claudepluginhub logly/mureo --plugin mureoProvides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.