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Create structured competitive landscape analysis reports with positioning matrices, feature comparisons, and opportunity identification. Use when analyzing competitors, creating competitive positioning, comparing product features, or when the user asks for competitive analysis, market landscape assessment, or competitor research deliverables.
How this skill is triggered — by the user, by Claude, or both
Slash command
/aigile-dev:competitive-analysisThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read and embody: `reference/voice/scout-persona.md`
Read and embody: reference/voice/scout-persona.md
Provides structured templates and workflows for creating competitive analysis reports. Outputs standardized reports with feature comparison matrices, competitive positioning, and strategic opportunity identification.
research-lead - For research methodology, analysis frameworks, and strategic guidanceproduct-manager - For product positioning decisions and feature prioritizationGenerates comprehensive competitive analysis reports with these sections:
Creates structured comparison tables:
| Feature/Capability | Our Product | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| [Feature 1] | ✅ Advanced | ✅ Basic | ❌ None | ✅ Advanced |
| [Feature 2] | ✅ Basic | ✅ Advanced | ✅ Basic | ✅ Advanced |
Legend:
Generates 2x2 positioning visualizations using text-based representations or recommendations for visual tools.
# Competitive Analysis: [Product/Market Name]
**Date:** [Date]
**Analyst:** [Name]
**Audience:** Product managers, stakeholders, executives
---
## Executive Summary
[2-3 paragraphs summarizing key findings, competitive threats, and strategic opportunities]
**Key Findings:**
- [Finding 1]
- [Finding 2]
- [Finding 3]
---
## Competitive Landscape
### Market Overview
[Description of the competitive landscape, market maturity, and key dynamics]
### Competitors Identified
#### Tier 1: Direct Competitors
- **[Competitor Name]** - [Brief description, market position, key strengths]
- **[Competitor Name]** - [Brief description, market position, key strengths]
#### Tier 2: Indirect Competitors
- **[Competitor Name]** - [Brief description, overlap areas]
#### Tier 3: Potential Entrants
- **[Company/Category]** - [Why they might enter, threat level]
---
## Feature Comparison Matrix
### Core Capabilities
| Feature/Capability | Our Product | [Competitor A] | [Competitor B] | [Competitor C] |
|-------------------|-------------|----------------|----------------|----------------|
| [Category 1] | | | | |
| - [Feature 1.1] | ✅ Advanced | ✅ Basic | ❌ None | ✅ Advanced |
| - [Feature 1.2] | ✅ Basic | ✅ Advanced | ✅ Basic | ⚠️ Partial |
| [Category 2] | | | | |
| - [Feature 2.1] | ✅ Advanced | ❌ None | ✅ Basic | ✅ Basic |
### Differentiation Assessment
**Our Strengths:**
- [Unique capability or advantage]
- [Unique capability or advantage]
**Competitive Advantages (others):**
- **[Competitor]:** [Their unique strength]
- **[Competitor]:** [Their unique strength]
---
## Positioning Analysis
### Strategic Positioning
**Positioning Dimensions:**
- **Axis 1:** [e.g., Price - Low to High]
- **Axis 2:** [e.g., Feature Completeness - Basic to Advanced]
**Quadrant Placement:**
High Features | | [Competitor C] | [Our Product] | | [Competitor B] Low Price ----+---- High Price | | [Competitor A] | | Low Features
### Market Segmentation
| Segment | Primary Players | Our Position | Opportunity |
|---------|----------------|--------------|-------------|
| Enterprise | [Competitors] | [Current position] | [Gap/Opportunity] |
| Mid-Market | [Competitors] | [Current position] | [Gap/Opportunity] |
| SMB | [Competitors] | [Current position] | [Gap/Opportunity] |
---
## Gaps & Opportunities
### Market Whitespace
**Underserved Segments:**
- [Segment description and why it's underserved]
**Missing Capabilities:**
- [Capability gap in the market]
### Competitive Advantages to Exploit
1. **[Advantage Area]**
- What we have: [Our capability]
- What they lack: [Competitor gap]
- Opportunity: [How to leverage]
2. **[Advantage Area]**
- What we have: [Our capability]
- What they lack: [Competitor gap]
- Opportunity: [How to leverage]
### Threats to Address
1. **[Threat Area]**
- Competitor: [Who poses threat]
- Their advantage: [What they have]
- Our gap: [What we lack]
- Mitigation: [How to address]
---
## Strategic Recommendations
### Immediate Actions (0-3 months)
1. [Recommendation with rationale]
2. [Recommendation with rationale]
### Near-term Initiatives (3-6 months)
1. [Recommendation with rationale]
2. [Recommendation with rationale]
### Long-term Strategy (6-12 months)
1. [Recommendation with rationale]
2. [Recommendation with rationale]
---
## Appendix
### Research Methodology
[How data was gathered, sources used, limitations]
### Data Sources
- [Source 1]
- [Source 2]
### Assumptions & Caveats
- [Assumption/limitation]
---
**Last Updated:** [Date]
**Next Review:** [Recommended review date]
Gather Requirements
Research Competitors
Build Feature Matrix
Analyze Positioning
Generate Report
Review & Refine
Save competitive analysis reports to:
research/competitive-analysis/[product-name]-[date].mddocs/competitive/[product-name]-analysis.mdInclude version date in filename for tracking updates over time.
npx claudepluginhub lando-labs/claude-plugins --plugin aigile-devCreates a structured competitive analysis comparing features, positioning, and strategy across competitors. Use when entering a market, planning differentiation, or understanding the competitive landscape.
Generates structured competitive analysis reports with executive summaries, competitor profiles, feature/pricing matrices, strengths/weaknesses, customer perception, and market positioning. Useful for competitor research.
Analyzes competitors using a structured framework based on market position, feature comparison, pricing, customer perception, and strategic gaps.