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Aggregates multi-reviewer feedback from content, brand, technical, legal, and strategic categories into prioritized action items, resolves conflicts, and generates synthesis reports.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing:review-synthesisThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Aggregate multi-reviewer feedback into consolidated, actionable recommendations.
Aggregate multi-reviewer feedback into consolidated, actionable recommendations.
This skill aggregates feedback from multiple reviewers into cohesive, prioritized recommendations by:
When triggered, this skill:
Collects review inputs:
Categorizes feedback:
Identifies patterns:
Resolves conflicts:
Prioritizes actions:
Generates synthesis:
content_feedback:
sources:
- content-writer
- editor
- copywriter
- content-strategist
aspects:
- messaging_clarity
- value_proposition
- tone_voice
- cta_effectiveness
- audience_alignment
weight: high
priority_in_conflict: medium
brand_feedback:
sources:
- brand-guardian
- creative-director
- art-director
aspects:
- visual_identity
- verbal_identity
- brand_consistency
- guideline_compliance
weight: high
priority_in_conflict: high
technical_feedback:
sources:
- quality-controller
- production-coordinator
- technical-marketing-writer
aspects:
- specifications
- file_formats
- rendering_quality
- platform_compatibility
weight: medium
priority_in_conflict: high_for_blocking
legal_feedback:
sources:
- legal-reviewer
- legal-liaison
aspects:
- claims_substantiation
- disclosures
- trademark_usage
- regulatory_compliance
weight: critical
priority_in_conflict: highest
strategic_feedback:
sources:
- campaign-strategist
- marketing-analyst
- positioning-specialist
aspects:
- campaign_alignment
- competitive_positioning
- market_fit
- kpi_potential
weight: medium
priority_in_conflict: medium
conflict_resolution:
priority_order:
1: legal_compliance # Always wins
2: brand_guidelines # Strong preference
3: technical_requirements # If blocking
4: strategic_alignment # Business logic
5: content_preference # Style choices
6: design_preference # Aesthetic choices
escalation_triggers:
- legal_vs_brand
- strategy_vs_brand
- multiple_blockers
- no_clear_winner
resolution_methods:
consensus: Majority agreement (3+ reviewers)
expertise: Defer to domain expert
priority: Apply priority hierarchy
escalate: Flag for stakeholder decision
conflict_types:
direct_contradiction:
description: Reviewer A says X, Reviewer B says not-X
resolution: Apply priority hierarchy
documentation: Required
style_preference:
description: Different aesthetic preferences
resolution: Defer to brand/creative director
documentation: Optional
scope_disagreement:
description: Disagree on what needs changing
resolution: Defer to strategic alignment
documentation: Required
priority_disagreement:
description: Agree on issue, disagree on severity
resolution: Take higher severity
documentation: Optional
# Review Synthesis Report
**Asset**: Q1 Product Launch Campaign - Landing Page
**Reviews Collected**: 6
**Date**: 2025-12-08
**Synthesizer**: review-synthesis skill
## Executive Summary
| Metric | Count |
|--------|-------|
| Total Comments | 47 |
| Consensus Items | 28 |
| Conflicts Resolved | 8 |
| Escalations Needed | 2 |
| Blocking Issues | 3 |
| Major Issues | 12 |
| Minor Issues | 25 |
| Suggestions | 7 |
**Overall Assessment**: Asset requires revisions before approval.
## Reviewer Participation
| Reviewer | Role | Comments | Focus Areas |
|----------|------|----------|-------------|
| Sarah Chen | Brand Guardian | 12 | Visual identity, logo usage |
| Marcus Johnson | Editor | 8 | Copy clarity, grammar |
| Elena Rodriguez | Legal Reviewer | 5 | Claims, disclosures |
| David Kim | Campaign Strategist | 10 | Messaging, positioning |
| Amy Liu | Quality Controller | 7 | Technical specs |
| James Wilson | Creative Director | 5 | Overall creative |
## Consensus Items (High Confidence)
### 1. Hero Headline Needs Strengthening
- **Reviewers**: Sarah, Marcus, David (3/6 = consensus)
- **Current**: "Introducing Our New Product"
- **Issue**: Generic, doesn't communicate value
- **Recommendation**: "Cut Your Workflow Time in Half"
- **Priority**: High
- **Effort**: Low (copy change only)
### 2. CTA Button Color
- **Reviewers**: Sarah, Amy, James (3/6 = consensus)
- **Current**: Light gray (#CCCCCC)
- **Issue**: Low contrast, doesn't stand out
- **Recommendation**: Brand green (#00AA55)
- **Priority**: High
- **Effort**: Low
### 3. Missing Privacy Disclosure
- **Reviewers**: Elena (legal = authoritative)
- **Issue**: Form collects email without privacy notice
- **Requirement**: Add privacy policy link
- **Priority**: Blocking
- **Effort**: Low
## Conflicts Resolved
### Conflict 1: Product Image Style
- **Position A** (Sarah, Brand Guardian): Use lifestyle photography
- **Position B** (James, Creative Director): Use product-only shots
- **Resolution**: Lifestyle photography
- **Rationale**: Brand guidelines specify lifestyle imagery for hero sections
- **Priority Rule Applied**: Brand guidelines (priority 2)
### Conflict 2: Headline Tone
- **Position A** (Marcus, Editor): Professional, formal tone
- **Position B** (David, Strategist): Casual, conversational tone
- **Resolution**: Professional with conversational elements
- **Rationale**: Hybrid approach matches brand voice profile (Friendly Professional)
- **Priority Rule Applied**: Brand alignment via voice profile
### Conflict 3: Feature List Length
- **Position A** (David, Strategist): Show all 10 features
- **Position B** (Sarah, Brand Guardian): Limit to top 5
- **Resolution**: Top 5 features with "See all features" link
- **Rationale**: Balances completeness with visual clarity
- **Priority Rule Applied**: Consensus via compromise
## Escalations Required
### Escalation 1: Pricing Display
- **Issue**: Whether to show pricing on landing page
- **Position A** (David): Show pricing for transparency
- **Position B** (Marcus): Hide pricing, focus on value
- **Why Escalated**: Strategic decision beyond reviewer authority
- **Decision Needed From**: Marketing Director
- **Deadline**: Before final approval
### Escalation 2: Competitor Comparison
- **Issue**: Include comparison chart with competitors?
- **Position A** (David): Yes, differentiates product
- **Position B** (Elena): Risk of legal issues without substantiation
- **Why Escalated**: Legal/strategy conflict
- **Decision Needed From**: Marketing Director + Legal
- **Deadline**: Before final approval
## Action Items by Priority
### Blocking (Must Fix)
| # | Item | Owner | Effort | Source |
|---|------|-------|--------|--------|
| 1 | Add privacy disclosure | Legal | 15 min | Elena |
| 2 | Fix contrast ratio on CTA | Design | 10 min | Consensus |
| 3 | Add alt text to images | Tech | 20 min | Amy |
### High Priority
| # | Item | Owner | Effort | Source |
|---|------|-------|--------|--------|
| 4 | Revise hero headline | Copy | 30 min | Consensus |
| 5 | Update product image style | Design | 2 hrs | Conflict resolution |
| 6 | Add feature limit with "more" link | Dev | 1 hr | Conflict resolution |
### Medium Priority
| # | Item | Owner | Effort | Source |
|---|------|-------|--------|--------|
| 7 | Tighten body copy | Copy | 45 min | Marcus |
| 8 | Adjust mobile spacing | Dev | 30 min | Amy |
| 9 | Update testimonial format | Design | 1 hr | Sarah |
### Low Priority / Suggestions
| # | Item | Owner | Effort | Source |
|---|------|-------|--------|--------|
| 10 | Consider A/B test on CTA copy | Strategy | - | David |
| 11 | Add social proof counter | Dev | 2 hrs | James |
| 12 | Optimize image file sizes | Tech | 30 min | Amy |
## Revision Summary
**Total Revisions Required**: 12 action items
**Estimated Total Effort**: 8.5 hours
**Blocking Items**: 3 (must fix before approval)
**Escalations Pending**: 2 (need stakeholder decision)
## Approval Path
1. [ ] Complete blocking fixes (3 items)
2. [ ] Resolve escalations with Marketing Director
3. [ ] Complete high-priority items (3 items)
4. [ ] Re-review by Brand Guardian
5. [ ] Legal sign-off (if escalation resolved)
6. [ ] Final approval
## Appendix: Raw Feedback by Reviewer
### Sarah Chen (Brand Guardian)
[Full feedback text...]
### Marcus Johnson (Editor)
[Full feedback text...]
[etc.]
User: "Synthesize reviews for the landing page"
Skill processes:
1. Collect reviews from .aiwg/marketing/reviews/landing-page/
2. Parse 47 total comments
3. Categorize by type and severity
4. Identify 28 consensus items
5. Resolve 8 conflicts
6. Flag 2 escalations
7. Generate prioritized action list
Output:
"Review Synthesis Complete
6 reviewers, 47 comments analyzed:
- Consensus items: 28
- Conflicts resolved: 8
- Escalations needed: 2
Blocking Issues (3):
1. Missing privacy disclosure
2. CTA contrast ratio
3. Missing alt text
Key Conflicts Resolved:
- Image style: Lifestyle (brand guidelines win)
- Headline tone: Professional with conversational elements
Report: .aiwg/marketing/synthesis/landing-page-synthesis.md"
User: "What conflicts exist in the reviews?"
Skill identifies:
- Direct contradictions
- Style disagreements
- Priority conflicts
Output:
"8 Conflicts Found:
Resolved (6):
1. Image style (lifestyle vs product-only) → Lifestyle
2. Headline tone (formal vs casual) → Hybrid
3. Feature count (10 vs 5) → 5 with link
Needs Escalation (2):
1. Pricing display - strategic decision
2. Competitor comparison - legal concern
See full rationale in synthesis report."
User: "Summarize all feedback"
Skill generates:
- Comment counts
- Key themes
- Top action items
Output:
"Review Summary:
Top 3 Themes:
1. CTA needs more visibility (4 reviewers)
2. Hero messaging too generic (3 reviewers)
3. Legal disclosures missing (blocker)
Estimated Revision Effort: 8.5 hours
Blocking Items: 3
Approval ETA: After escalation decisions"
This skill uses:
parallel-dispatch: Launch multiple reviewersartifact-metadata: Track review statusproject-awareness: Context for priority decisionssynthesis_workflow:
input_agents:
- brand-guardian
- editor
- legal-reviewer
- campaign-strategist
- quality-controller
- creative-director
synthesis_agent: documentation-synthesizer
escalation_path:
- marketing-project-manager
- creative-director
- legal-liaison
synthesis_config:
consensus_threshold: 3 # reviewers for consensus
auto_resolve_style: true # resolve style conflicts automatically
escalation_timeout: 48h # escalate if no decision
priority_weights:
legal: 100
brand: 80
technical_blocking: 75
strategic: 60
content: 50
design: 40
output_config:
include_raw_feedback: true
anonymize_reviewers: false
generate_action_tickets: true
notify_escalation_owners: true
.aiwg/marketing/synthesis/{asset}-synthesis.md.aiwg/marketing/synthesis/{asset}-actions.json.aiwg/marketing/escalations/.aiwg/marketing/reviews/{asset}/npx claudepluginhub jmagly/aiwg --plugin marketingOrchestrates parallel multi-agent reviews of completed knowledge work like communications, decisions, analyses, and meeting prep, synthesizing prioritized issues with fixes.
Synthesizes stress test findings into updated product-concept.md after user approval. Scans reports, consolidates recommendations, resolves conflicts using product pillars.
Cross-references structured review findings against an implementation plan, classifies each finding into an action category, applies concrete edits, and produces a traceability summary.