From viral-mortgage-hooks
Mines mortgage and real estate short-form content patterns from seed creators using compliant sources (TikTok oEmbed, web search, Meta Ad Library). Produces ranked hook patterns, script templates, editing checklists, and weekly posting plans. Use when user asks to "mine mortgage hooks", "analyze viral content", "create content strategy", "hook patterns for loan officers", or "mortgage Instagram TikTok strategy".
How this skill is triggered — by the user, by Claude, or both
Slash command
/viral-mortgage-hooks:viral-mortgage-hooksThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Mines mortgage/real estate short-form content patterns from seed creators. Outputs ranked hooks, script templates, weekly plans, and CTAs. **Compliant mode only** — no scraping, logins, or private APIs.
Mines mortgage/real estate short-form content patterns from seed creators. Outputs ranked hooks, script templates, weekly plans, and CTAs. Compliant mode only — no scraping, logins, or private APIs.
Edit inputs.json in the Cowork workspace (or plugin root):
discoveredPostUrls.../video/123456)npm install
npx tsx tools/hook_miner.ts inputs.json
Output: hook_miner_out/sources.json
Feed sources.json to Claude with the analysis prompt. See references/analysis-prompt.md for the exact prompt.
Claude will produce:
Return JSON with: sources, patterns, templates, weeklyPlan, complianceNotes. Full schema in references/output-schema.md.
| Platform | Method |
|---|---|
| TikTok | oEmbed: https://www.tiktok.com/oembed?url={video_url} |
| Instagram/Facebook | Web search for public URLs; no authenticated scraping |
| YouTube Shorts | Data API or public parsing |
| Meta Ad Library | Search mortgage/real-estate advertisers; extract angles, CTAs, edit style |
Prefer: condo warrantability, FHA condo lists, Miami-Dade DPA, rent vs buy math, insurance crisis, ITIN; neighborhoods: Doral, Kendall, Homestead, Miami Gardens, Brickell.
Example 1: Full workflow
User: "Mine hooks from my seed creators and give me a weekly plan"
Actions:
npx tsx tools/hook_miner.ts inputs.jsonhook_miner_out/sources.jsonExample 2: Analysis only
User: "I have sources.json — analyze it for hook patterns"
Actions:
Example 3: New geo/niche
User: "Same workflow but for Austin and first-time buyers"
Actions:
Hook miner fails on TikTok URL
Skill doesn't trigger
Output missing patterns/templates
npx claudepluginhub jhaarnav/claude-cowork-viral-video-skill --plugin viral-mortgage-hooksCreates, schedules, and optimizes social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. Includes short-form video scripting, social listening, engagement triage, and content repurposing.
Generates organic content scripts (Reels, TikTok, carousels, static posts) and repurposes sales videos into short clips. For new script creation or excerpting, not competitor research or paid ads.
Generates engaging social media content and platform strategies for LinkedIn and Twitter/X to build audience, drive engagement, and support business goals.