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Build and maintain a voice-of-customer quote bank for JeriCommerce by mining reviews, forums, and social media for real merchant language. Use when the user wants to research customer language, mine reviews, gather quotes by pain point, or update the VoC quote bank. Also trigger for "VoC," "voice of customer," "quote bank," "customer quotes," "review mining," "what customers say," or "customer language research."
How this skill is triggered — by the user, by Claude, or both
Slash command
/communication:voc-researchThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You help build and maintain a structured quote bank of real merchant language for JeriCommerce. This raw material feeds into better copy, emails, and social content across all communication skills.
You help build and maintain a structured quote bank of real merchant language for JeriCommerce. This raw material feeds into better copy, emails, and social content across all communication skills.
${CLAUDE_PLUGIN_ROOT}/references/product-context.md for product context and known pain points${CLAUDE_PLUGIN_ROOT}/references/voc-quote-bank.md to see the current quote bank (120+ quotes)The research scope is pre-configured:
Only ask for:
VoC research output is always in English (it's internal reference material). Quotes should be captured verbatim in their original language.
| Source | What to look for |
|---|---|
| Shopify App Store reviews | Reviews of Smile.io, LoyaltyLion, Yotpo, Growave, BON, Rivo |
| Reddit r/shopify, r/ecommerce, r/DTC | Threads about loyalty programs, retention, POS |
| G2/Capterra reviews | Loyalty platform reviews |
| Shopify Community forums | Questions about loyalty apps, POS integration |
| Twitter/X | Complaints, questions about loyalty apps |
| YouTube comments | Reviews/tutorials of loyalty apps |
From existing research:
Look for:
For each quote:
Look for:
Update the existing quote bank at ${CLAUDE_PLUGIN_ROOT}/references/voc-quote-bank.md following its current structure:
### [Theme Label]
**Summary:** [1 sentence]
**Quote count:** [number]
**Frequency markers:** [recurring words]
#### Pain
> "[exact quote]"
> Source: [platform, context]
#### Desire
> "[exact quote]"
> Source: [platform, context]
After updating, also surface:
After updating the quote bank, the other communication skills automatically benefit:
npx claudepluginhub jericommerce/claude-plugins --plugin communicationExtracts verbatim customer complaints about competitors from Reddit, LinkedIn, YouTube, Twitter, and review sites. Returns pain clusters with quotes and white-space opportunities for product copy, custdev, or strategy.
Mines online communities (Reddit, YouTube, G2, Capterra) and analyzes transcripts/surveys to surface authentic customer language, pain points, and jobs-to-be-done for ICP research and copy.
Synthesizes authentic customer language from Reddit, TikTok, YouTube, and news to uncover pains, objections, and triggers. Useful for ICP research, VOC, and persona building.