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Guides users through 7-part brand strategy framework from Brand Truth to messaging using discovery questions and structured outputs for each phase.
How this skill is triggered — by the user, by Claude, or both
Slash command
/brand-strategy-framework:brand-strategyThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
A systematic 7-part methodology for building brand foundations — the same process top agencies use with Fortune 500 clients.
A systematic 7-part methodology for building brand foundations — the same process top agencies use with Fortune 500 clients.
This skill guides users through a comprehensive brand strategy process, from core identity through measurement. Each phase builds on the previous, creating a cohesive strategic foundation.
Walk the user through each phase sequentially. Ask discovery questions, synthesize their answers, and produce structured outputs for each section before moving to the next.
The foundation. Define who the brand authentically is before anything else.
Discovery Questions:
Output: A Brand Truth statement (2-3 sentences) capturing the brand's reason for being, core belief, and authentic identity.
Define who the brand serves — not demographics, but motivations.
Discovery Questions:
Output: 2-4 audience personas, each with:
Position the brand within the broader landscape.
Discovery Questions:
Output: A positioning statement that captures competitive differentiation and cultural relevance. Include a simple competitive landscape map.
Translate strategy into language.
Discovery Questions:
Output: A messaging framework including:
Define the principles (not the executions) for visual identity.
Discovery Questions:
Output: Visual principles document including:
Define where and how the brand shows up.
Discovery Questions:
Output: Channel matrix with:
Define what success looks like.
Discovery Questions:
Output: Measurement dashboard including:
After completing all 7 phases, compile a Brand Strategy Document containing:
Format as a professional strategy document suitable for stakeholder presentation.
User: "Help me create a brand strategy for my new coffee subscription service" → Begin with Phase 1 (Brand Truth) discovery questions
User: "I need to define our target audience" → Jump to Phase 2 (Audience Architecture) but note that Brand Truth should come first if not already defined
User: "Can you write our brand messaging?" → Jump to Phase 4 (Messaging Framework) but confirm Phases 1-3 are complete or gather that context first
User: "Review my brand strategy" → Evaluate against the 7-part framework, identify gaps, suggest improvements
| Error | Cause | Resolution |
|---|---|---|
| Authentication failure | Invalid or expired credentials | Refresh tokens or re-authenticate with branding |
| Configuration conflict | Incompatible settings detected | Review and resolve conflicting parameters |
| Resource not found | Referenced resource missing | Verify resource exists and permissions are correct |
npx claudepluginhub jeremylongshore/claude-code-plugins-plus-skills --plugin brand-strategy-frameworkGuides brand strategy, identity, positioning, and voice development with templates for guidelines, statements, foundation elements, and architecture models.
Generates a brand.md file with Strategy, Voice, and Visual layers. Detects parent brand files for hierarchical product branding. Use when asked to create brand identity or strategy.
Develops brand messaging, positioning, and value propositions using frameworks like Peep Laja Message Layers, Osterwalder Value Proposition Canvas, and StoryBrand SB7.