From grimoire
Crafts positioning statements and value propositions using Moore's Crossing the Chasm template and Strategyzer canvas methodology.
How this skill is triggered — by the user, by Claude, or both
Slash command
/grimoire:write-value-propositionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Articulate exactly what a product does, for whom, and why it beats the alternative — in one scannable statement.
Articulate exactly what a product does, for whom, and why it beats the alternative — in one scannable statement.
Adopted by: Strategyzer methodology used by Mastercard, Microsoft, and 3M for product positioning; Geoffrey Moore's positioning template is standard at B2B SaaS companies globally
Impact: Companies with clearly articulated value propositions convert prospects at 2-3x the rate of those without (MarketingExperiments, 2014); Strategyzer reports that teams using the Value Proposition Canvas cut product-market fit cycles by 30%
Why best: A value proposition is not a slogan. It is a falsifiable claim that a specific customer segment has a specific problem, your product solves it better than the named alternative, and here is the proof. Vague claims ("best in class," "all-in-one") are invisible to buyers conditioned to ignore marketing noise.
Weak: "The all-in-one platform for teams." Strong: "For engineering managers at Series B startups who waste 4 hours a week in incident postmortems, Incident.io is an on-call management tool that cuts mean time to resolution by 40%. Unlike PagerDuty, it integrates directly with your existing Slack workflow without a new interface to learn."
npx claudepluginhub jeffreytse/grimoire --plugin grimoireCraft a clear market positioning that differentiates your product and resonates with target customers.
Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".
Produces a complete product positioning document using the Dunford framework: competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline.