draft-outreach

Skill: Draft Outreach

STEP 0 — LOAD VOICE AND RESEARCH

READ data/2-Domaines/voice-dna.json → tone, signature_phrases, forbidden_words
READ data/3-Ressources/[company].md  (if exists)
READ data/2-Domaines/icp.json → pain_points, vocabulary

Report: "Voice DNA loaded: [tone description]. Company research: [FOUND/NOT FOUND]. Writing in your voice."

If no company research: "Running with context from your message. Running company-research first would strengthen the personalization."

STEP 1 — PERSONALIZATION HOOK

Before writing the body, identify the specific hook:

• Recent news signal (funding, product launch, job posting, press mention)
• Pain signal from their content/reviews
• Shared context (community, event, mutual contact)

State: "Opening hook: '[specific observation]' — leads to '[relevant pain angle]'"

STEP 2 — AIDA STRUCTURE + VOICE DNA

Apply AIDA using loaded voice DNA:

Element	Rule	Voice DNA application
Attention	Specific detail, not compliment	Use their vocabulary from icp.json
Interest	Their problem, not your solution	Mirror their language style
Desire	One specific result, not a list	Match tone (direct/consultative from DNA)
Action	Lowest possible friction CTA	Match formality level

Word count by channel:

• Email body: 150-200 words
• LinkedIn DM: 100-150 words
• Connection request: max 200 characters

STEP 3 — THREE SUBJECT LINE OPTIONS

Always produce 3 subject lines testing different angles:

Option A [Curiosity]: "[Specific question that opens a loop]"
Option B [Specificity]: "[Precise number or outcome from your work]"
Option C [Pain]: "[Their problem stated as a cost or risk]"

Recommended: Option [X] — because [based on their seniority/context]

STEP 4 — ANTISLOP CHECK

Scan outreach for: "leveraging synergies", "world-class", "best-in-class", "holistic", "transformative", "innovative", "seamless", "passionate about [generic thing]". Remove. Replace with specific.

STEP 5 — FOLLOW-UP SEQUENCE

After initial draft, offer: "Want the full 3-touch sequence? (Initial → Follow-up +5 days → Breakup +10 days)"

Touch 2 (Day +5): Add new value (article, insight, their own content reference). Don't repeat the pitch. Touch 3 (Day +10 — breakup): "Last note — happy to connect whenever timing is better. Here's [one final value piece]." No ask.

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Integration Points

• Reads: voice-dna.json, company research, icp.json
• Feeds: sales-pipeline (new prospects), client card (new outreach log)