business-profile-creator

Skill: Business Profile Creator

This skill acts as your "Chief Strategy Officer." It conducts a deep-dive interview to capture your business context, ensuring every piece of content Claude generates is aligned with your mission, positioning, and unique value proposition.

┌─────────────────────────────────────────────────────────────────┐
│  STANDALONE (always works)                                      │
│  ✓ Guided 7-phase interview to build profile from scratch       │
│  ✓ Saves business-profile.json to data/2-Domaines/             │
│  ✓ ~15-20 minutes interactive session                           │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (connect ~~knowledge base)                        │
│  + Auto-scan pitch decks, strategy docs, or websites            │
│  + Extract answers from connected documents automatically       │
│  + Generate draft profile in seconds, then refine with you      │
└─────────────────────────────────────────────────────────────────┘

🛠 Usage & Triggers

• Primary: Internal skill called by /solo:start during onboarding.
• Manual: "I want to update my business profile" or "Let's refine my mission and vision."
• Audit: "How well-defined is my business strategy?"

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📋 7-Phase Interview Framework

The agent must guide the user through these phases. Do not move to the next phase until the current one is sufficiently detailed.

Phase 1: Identity & Origins (The "Why")

• Mission: What is the singular reason your business exists beyond making money?
• Vision: What does the world look like in 5 years if you succeed?
• Founding Story: Why did you start this? What gap did you see?

Phase 2: Value Proposition (The "How")

• Unique Method: What is your specific "mechanism" or "blueprint" for solving the problem? (e.g., "The PARA Method", "The 10-Minute Workout").
• Core Benefit: What is the #1 transformation you deliver?
• Primary Alternative: If you didn't exist, what would they use? Why is it worse?

Phase 3: Offerings & Revenue (The "What")

• Core Offer: Your premium, high-value service or product.
• Lead Magnet: Your "Gateway" free or low-cost offer.
• Micro-Offers: Productized services or smaller units of value.
• Pricing Model: Project-based? Retainer? Value-based?

Phase 4: Positioning & Niche (The "Who")

• Market Category: What room are you in? (e.g., "AI Consulting", "Boutique E-commerce").
• Niche Focus: Who is your "beachhead" customer?
• Point of View (POV): What do you believe that others in your industry get wrong?

Phase 5: Brand Personality & Voice (The "Vibe")

• Personification: If your business were a person, who would it be?
• Tone Matrix: (Analytical vs. Creative, Formal vs. Casual, Provocative vs. Safe).
• Forbidden Words: What jargon or cliches do you NEVER use?

Phase 6: Proof & Authority (The "Trust")

• Key Metrics: Successes to date (revenue, users, years, results).
• Testimonials: Core themes from happy clients.
• Strategic Partners: Who else in the ecosystem validates you?

Phase 7: Growth & Content (The "Next")

• Content Pillars: The 3 topics you want to be "famous" for.
• Primary Channel: Where do you live? (LinkedIn, X, Newsletter, YouTube).
• Call to Action: What is the "next step" for every stranger you meet?

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📄 Output Schema (business-profile.json)

The agent must output this format to ${CLAUDE_PLUGIN_ROOT}/data/2-Domaines/business-profile.json.

{
  "identity": {
    "name": "",
    "mission": "",
    "vision": "",
    "elevator_pitch": ""
  },
  "strategy": {
    "value_proposition": "",
    "unique_method": "",
    "alternatives": [],
    "positioning_statement": ""
  },
  "offerings": [
    {
      "name": "",
      "type": "Core | Lead-Magnet | Productized",
      "price_point": "",
      "outcome": ""
    }
  ],
  "voice": {
    "personality": "",
    "tone": [],
    "lexicon": {
      "favored_words": [],
      "forbidden_words": []
    }
  },
  "social_proof": {
    "key_stats": [],
    "logos_or_names": []
  },
  "content": {
    "pillars": [],
    "primary_channel": "",
    "standard_cta": ""
  }
}

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🛠 Agent Instructions (Execution Logic)

1. Detect Onboarding Status: Check if business-profile.json exists. If yes, ask: "Update existing profile or start fresh?"
2. Guided Interview:
   • Ask one question at a time.
   • Summarize the user's answer into a professional "Strategy" format.
   • Ask if they want to elaborate or proceed to the next phase.
3. Supercharged Shortcut: If ~~knowledge base is active, proactive scan files first. Present a "Draft Profile" based on the files and ask the user to fill the gaps via the interview.
4. Synthesis: After Phase 7, generate the JSON and present a "Business Identity Card" (Markdown) as a final summary.
5. Persistence: Save to data/2-Domaines/business-profile.json.

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🔗 Integration Points

• Connects to: voice-dna-creator (Brand Voice phase), icp-creator (Positioning phase).
• Feeds into: All /solo:write commands, /solo:prospect (Positioning), and /solo:weekly-review.