competitive-intelligence

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

Getting Started

Required:

• What company do you work for? (or I'll detect from your email)
• Who are your main competitors? (1-5 names)

Optional:

• Which competitor do you want to focus on first?
• Any specific deals where you're competing against them?
• Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

Bilingual: Checks data/2-Domaines/sales-profile.json — translates entire HTML artifact to French if language_preference: "fr".

Connectors (Optional)

Connector	What It Adds
~~CRM	Win/loss history against each competitor, deal-level competitor tracking
~~knowledge base	Existing battlecards, product comparison docs, competitive playbooks
~~chat	Internal intel from the field (e.g. Slack)
~~conversation intelligence	Competitor mentions in customer calls, objections raised

No connectors? Web research works great — product pages, pricing, blogs, release notes, reviews, job postings.

See references/research-guide.md for the detailed research methodology, search query templates, battlecard HTML structure, and talk track templates.