lead-cold

Lead Cold

This lead has not responded after the full follow-up sequence. Handle gracefully.

Step 1 — Update Notion

Update the lead record:

• status → cold
• cold_date → today's date

Step 2 — Send a final message

Write a brief, warm, zero-pressure final email:

• Acknowledge that the timing may not be right
• Leave the door genuinely open — no guilt, no urgency
• One sentence maximum on what they'd gain if they ever came back
• Should feel human and kind, not passive-aggressive
• Under 80 words
• Subject: keep it light, e.g. "No worries at all" or similar

POST to the Zapier webhook at ${user_config.zapier_email_webhook}:

{
  "to": "<lead email>",
  "from": "${user_config.studio_email}",
  "subject": "<subject>",
  "body": "<email body>"
}

Step 3 — Confirm

Report: "Lead [Name] marked as cold. Final message sent."

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Note: Cold leads are not deleted. They stay in the CRM and can be reactivated if the lead gets back in touch.