Qpm-strategy

Scope Boundary

Distinct from: Qpm-discovery (validation), Qpm-roadmap (execution). This skill performs market/competitive analysis using frameworks like SWOT, PESTLE, and Porter's Five Forces. It does not validate customer problems through interviews or experiments (see /Qpm-discovery) or sequence work into timelines (see /Qpm-roadmap). Strategy analyzes what market conditions exist; discovery validates what customers need.

Purpose

Provide structured strategy frameworks for product positioning, competitive analysis, and business model design. Each framework includes a ready-to-fill template and guiding questions to drive strategic thinking.

Workflow

Phase 1: Context Gathering

1. Clarify the product/business stage (idea, early, growth, mature)
2. Identify which framework(s) to apply
3. Collect available inputs (market data, customer insights, financials)

Phase 2: Framework Execution

Apply one or more frameworks below based on the strategic question.

Phase 3: Synthesis

• Cross-reference findings across frameworks
• Identify strategic themes and priorities
• Produce actionable recommendations

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Available Frameworks

#	Framework	Best For
1	Lean Canvas	Early-stage validation, startup pitches
2	SWOT Analysis	Competitive positioning, strategic planning
3	PESTLE Analysis	Market entry, regulatory assessment, long-term planning
4	Porter's Five Forces	Market entry decisions, competitive strategy
5	Product Vision & Value Proposition	Product launch, repositioning, team alignment
6	Business Model & Pricing Strategy	Monetization planning, pricing optimization

See references/framework-templates.md for all templates and guiding questions.

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Anti-Patterns

• Using one framework in isolation → combine 2-3 for depth
• Filling templates with guesses → validate with data and customer input
• SWOT without strategic actions → always derive SO/WO/ST/WT moves
• Vision statement as internal jargon → must be understandable by customers
• Pricing without willingness-to-pay data → test before committing
• Treating frameworks as one-time exercises → revisit quarterly

Usage Examples

User: Do a SWOT analysis for our product
User: Create a lean canvas for this startup idea
User: Analyze our industry using Porter's Five Forces
User: Help me define our product vision and value proposition
User: What pricing model should we use?
User: Analyze our product's competitive strategy
User: Create a lean canvas
User: Help me establish pricing strategy

Credits: Frameworks adapted from phuryn/pm-skills (MIT)