Imports brand guidelines from text or URLs and structures them into organized markdown files for voice, tone, messaging, and restrictions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/digital-marketing-pro:import-guidelines [file-path or URL][file-path or URL]The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Import and structure brand guidelines into the persistent brand knowledge layer. Converts unstructured guideline documents, style guides, restriction lists, and messaging playbooks into structured, enforceable markdown files that are automatically applied across all modules and commands.
Import and structure brand guidelines into the persistent brand knowledge layer. Converts unstructured guideline documents, style guides, restriction lists, and messaging playbooks into structured, enforceable markdown files that are automatically applied across all modules and commands.
The user provides one or more of:
If the user doesn't specify a category, analyze the content and route it to the correct category automatically.
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for existing guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load existing guidelines to merge with (not overwrite). If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Classify the content — Determine which guideline category (or categories) the input belongs to:
voice-and-tone.mdmessaging.mdrestrictions.mdchannel-styles.mdvisual-identity.mdcustom/{descriptive-name}.mdStructure the content — Convert unstructured input into organized markdown:
skills/context-engine/guidelines-framework.mdCheck for conflicts — Compare new guidelines against existing profile settings:
Merge with existing guidelines — If the category already has content:
Save and confirm — Write the structured guideline file:
guidelines-manager.py --brand {slug} --action save --category {category}~/.claude-marketing/brands/{slug}/guidelines/{file}Ask about additional categories — If the user's input might span multiple categories:
/digital-marketing-pro:import-guidelines again to add more."| Category | File | What Goes Here |
|---|---|---|
| Voice & Tone | voice-and-tone.md | Writing style, tone rules, dos/don'ts, readability, pronoun preferences |
| Messaging | messaging.md | Positioning, value props, key messages, taglines, elevator pitches, proof points |
| Restrictions | restrictions.md | Banned words, restricted claims, mandatory disclaimers, prohibited topics |
| Channel Styles | channel-styles.md | Per-channel tone, format, hashtag/emoji policies, content types |
| Visual Identity | visual-identity.md | Colors, fonts, logo rules, photography style (text descriptions) |
| Custom | custom/{name}.md | Accessibility rules, legal review triggers, seasonal rules, partner guidelines |
User: "Here's our brand voice guide: We're friendly but professional. Never use jargon. Always explain technical concepts simply. Use 'you' not 'customers'. Sentences should be under 20 words."
Result: Saves to voice-and-tone.md:
# Brand Voice & Tone Guide
## Core Voice
- Friendly but professional
- Always explain technical concepts in plain language
- Use "you" and "your" — never "customers" or "users"
## Writing Style
- Sentences: maximum 20 words
- No jargon — if a simpler word exists, use it
## Dos and Don'ts
- DO: Use plain language and direct address
- DON'T: Use industry jargon or technical terminology without explanation
User: "We can never use the words 'cheap', 'guarantee', 'best', or 'revolutionary'. Health claims need a disclaimer."
Result: Saves to restrictions.md:
# Brand Restrictions & Guardrails
## Banned Words and Phrases
- "cheap" → use "affordable" or "cost-effective"
- "guarantee" → use "committed to" or "designed to"
- "best" → use specific proof points instead
- "revolutionary" → use "innovative" or describe the specific innovation
## Mandatory Disclaimers
- Health/wellness claims: Include "This is not medical advice. Consult your healthcare provider."
skills/context-engine/guidelines-framework.md — Full framework for structuring and applying guidelinesscripts/guidelines-manager.py — CLI for guideline CRUD operationsnpx claudepluginhub indranilbanerjee/digital-marketing-proEnforces brand guidelines on sales/marketing content like emails, proposals, pitch decks, and posts by loading from session, files, or user, applying voice/tone, and validating.
Creates BRAND_GUIDELINES.md defining customer communication via voice, tone, language rules, messaging framework, and copy patterns. Requires existing CUSTOMER.md.
Extracts and applies CMS brand guidelines (voice, tone, style, colors) to generated content. Activates when users request branded content.