From burnr8
Google Ads wasted spend optimization using burnr8 MCP tools. Negative keyword strategy, keyword pausing criteria, and budget reallocation.
How this skill is triggered — by the user, by Claude, or both
Slash command
/burnr8:google-ads-optimizeThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Use this skill with the burnr8 MCP tools to find and fix wasted ad spend.
Use this skill with the burnr8 MCP tools to find and fix wasted ad spend.
cleanup_wasted_spend to identify non-converting keywordsget_search_terms_report to find irrelevant queriesCRITICAL — bad negatives kill campaigns:
[keyword] for specific irrelevant queries"keyword" for irrelevant intent patternsPause a keyword when ALL of these are true:
Do NOT pause keywords that:
After identifying waste:
get_competitive_metrics — look for budget_lost_impression_share > 10%)Always present as:
| Keyword | Spend | Clicks | Conversions | QS | Action |
|---|
Sort by spend descending. Show estimated monthly savings. Ask for confirmation before executing any changes.
npx claudepluginhub harrisonhesslink/burnr8 --plugin burnr8Audits Google Ads accounts across 80 checks including conversion tracking, wasted spend, campaign structure, and settings. Use when analyzing Search, PMax, Display, YouTube, or Demand Gen campaigns.
Analyzes Google Ads campaigns (Search, Performance Max, Display, YouTube, Demand Gen) with 74 checks on conversion tracking, wasted spend, structure, keywords, ads, settings. Computes health score. Activates on 'Google Ads' or 'PMax'.
Manages Google Ads campaigns: performance, keywords, bids, budgets, negatives, campaign settings, experiments, and more. Invoke on mentions of Google Ads, CPA, ROAS, or ad spend.