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From burnr8
Google Ads campaign launch best practices using burnr8 MCP tools. Keyword research, ad group structure, RSA copy, and post-launch checklist.
How this skill is triggered — by the user, by Claude, or both
Slash command
/burnr8:google-ads-launchThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Use this skill with the burnr8 MCP tools to plan and launch a new search campaign.
Use this skill with the burnr8 MCP tools to plan and launch a new search campaign.
Before launching, confirm with the user:
Call research_keywords with seed keywords from the product description.
Evaluate results by:
NOTE: research_keywords requires an account with active campaigns and billing enabled. If it returns empty results, ask the user for keywords manually.
Recommend themed ad groups. Each ad group should:
Do NOT create SKAGs (single keyword ad groups) — they fragment data and hurt Smart Bidding.
Write 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each).
Headline angles — use variety across all of these:
Do NOT pin headlines unless strategically necessary — it reduces RSA flexibility.
Call launch_campaign with all components. It creates:
After launch_campaign succeeds:
get_geo_target_type_setting — should be PRESENCE not PRESENCE_OR_INTERESTcreate_sitelink)create_callout)create_structured_snippet)set_campaign_status requires confirm=true)npx claudepluginhub harrisonhesslink/burnr8 --plugin burnr8Creates Google Ads search/display campaigns with keyword research, ad grouping, bidding strategy, responsive search ads, extensions, and Quality Score optimization.
Architects pay-per-click search campaigns with keyword strategy, ad group structure, bidding, and conversion tracking. Useful for Google Ads campaign setup.
Guides Google Ads setup, keyword selection, ad copywriting, campaign structure, and CAC/LTV optimization for small-budget bootstrapped SaaS.