platform-requirements

Platform-Specific Bio Requirements

Each platform has unique character limits, formatting rules, and audience expectations. Generate versions tailored to each platform's constraints and strengths.

Platform Specifications

Zillow Agent Profile

• Character Limit: ~3,000 characters for the "About" section
• Format: Plain text, no HTML or markdown
• Audience: Active home searchers — high buyer intent
• Best Practices:
  • Lead with specialties and service areas (Zillow users search by location)
  • Mention Zillow review count and rating if strong
  • Include languages spoken
  • Reference recent transaction activity
  • Use natural language queries buyers would type into Zillow's search
• Example Opening: "Looking for an experienced REALTOR® in Raleigh who specializes in first-time homebuyers? With 12 years of experience and over 200 closed transactions in the Triangle area, [Name] brings..."

Realtor.com Profile

• Character Limit: ~4,000 characters
• Format: Plain text
• Audience: Mixed buyer/seller research phase
• Best Practices:
  • Realtor.com pulls NAR membership data — ensure designations match
  • Emphasize both buyer and seller capabilities
  • Include market stats and neighborhood expertise
  • Reference your Realtor.com reviews specifically

Google Business Profile

• Character Limit: 750 characters for the business description
• Format: Plain text, very concise
• Audience: Local searchers, high intent, mobile-heavy
• Best Practices:
  • Front-load the most important info (name, specialty, area)
  • Include city/neighborhood names for local SEO
  • This is the bio most likely to appear in AI Overviews — make every word count
  • Don't waste characters on "Call me today!" — use facts
  • Mention Google review count/rating
• Critical Note: Google Business Profile descriptions heavily influence Google AI Overviews. This version is arguably the most important for AI visibility.

FastExpert

• Character Limit: ~2,000 characters
• Format: Plain text
• Audience: Consumers comparing agents by expertise and reviews
• Best Practices:
  • Lead with credentials and designations
  • Include transaction volume and count
  • Mention specific neighborhoods and property types
  • FastExpert ranks agents — include ranking data if available

Homes.com

• Character Limit: ~2,500 characters
• Format: Plain text
• Audience: Early-stage home searchers
• Best Practices:
  • Focus on geographic expertise
  • Mention listing count and specialties
  • Include education and background

LinkedIn

• Character Limit: 2,600 characters for "About" section; 220 characters for headline
• Format: Plain text with line breaks (no HTML)
• Audience: Professional network, referral sources, relocation clients
• Best Practices:
  • Use first person ("I help families...")
  • Headline should include: Title | Specialty | Market (e.g., "REALTOR® | Luxury Homes | Raleigh-Durham NC")
  • Include relocation keywords (LinkedIn is a top referral source for relocations)
  • Mention industry involvement and leadership roles
  • Connect professional background to real estate expertise

Personal/Brokerage Website "About" Page

• Character Limit: None (aim for 250–400 words)
• Format: HTML-friendly with headers, paragraphs, and optional bullet points
• Audience: Consumers who've already clicked through — they want depth
• Best Practices:
  • This is your most keyword-rich version
  • Use H2/H3 subheadings that mirror AI search queries
  • Include schema.org/LocalBusiness or RealEstateAgent markup (see schema-markup skill)
  • Add alt text to your headshot with your name and title
  • Link to your review profiles
  • Include a clear CTA with phone number and email
  • Use first person for personal sites, third person for brokerage team pages

Social Media (Facebook, Instagram, X/Twitter)

• Facebook About: 101 characters visible, 255 max
• Instagram Bio: 150 characters
• X/Twitter Bio: 160 characters
• Best Practices:
  • Ultra-condensed: Name | Title | Market | One differentiator
  • Use line breaks strategically
  • Include a link to your full bio or website
  • Example (Instagram): "Raleigh REALTOR® | 200+ families helped\nFirst-time buyer specialist 🏡\nCRS | ABR | Five Points expert"

Version Generation Template

When generating multiple versions, use this structure:

Short Version (25–40 words)

One to two sentences. Name, brokerage, key credential, primary market, one differentiator, one proof point.

Medium Version (75–125 words)

Expanded short version. Add service areas, 2–3 specialties, transaction stats, review score. Third person unless agent requests otherwise.

Long Version (150–250 words, 2–3 paragraphs)

Full narrative. All EEAT signals, detailed specialties, community involvement, personal touch. Can include a brief personal background paragraph.

Website "About" Version (250–400 words)

Most comprehensive. Keyword-rich, structured with implied headers, schema-ready. Include all designations spelled out, complete service area list, and strong CTA.

Platform-Specific Versions

Tailored to each platform's character limit, audience, and formatting rules per the specs above. Only generate for platforms the agent has or wants profiles on.

Cross-Platform Consistency Rules

Across all versions:

• Name, brokerage, and license info must be identical
• Transaction stats and review scores must match (or use the most recent accurate number)
• Designations must be spelled the same way everywhere
• Service area claims must be consistent
• Don't claim different specialties on different platforms — AI cross-references