blog-copywriter

Blog Copywriter, Production-Ready Blog Posts

Purpose

Generate complete, SEO/GEO-optimized blog posts as individual markdown files. Each post targets a specific keyword from the content plan, is written for the correct buyer persona.

When to Use

• After /copywrite has generated core website pages
• When executing Month 1-3 of the content plan
• When generating content for specific topic clusters

CRITICAL: Prerequisites

Requires completed discovery data AND content plan. The blog posts are the "spoke" content that supports the pillar/service pages generated by /copywrite.

Input

• Content plan (08-Content-Plan.md), which blog posts to generate
• Discovery context, keywords, personas, competitors, FAQs
• Optional: specific blog posts to generate (by keyword or topic)

Blog Post Types

Type	Word Target	Purpose	Example
How-To Guide	1500-2500	Informational, attract organic traffic	"How to Choose a Web Design Agency"
Listicle	1200-2000	Informational, shareable	"7 Signs Your Website Needs a Redesign"
Comparison	1500-2500	Commercial intent, evaluation stage	"WordPress vs Custom Website: Which Is Right?"
Industry Insight	800-1500	Thought leadership, EEAT	"Why [Industry] Businesses Are Investing in..."
Case Study Post	1000-1800	Social proof, decision stage	"How We Helped [Client] Increase Leads by 40%"
FAQ Deep-Dive	1000-1500	Question keywords, GEO optimization	"What Does [Service] Cost in [Year]?"
Local Focus	800-1200	Local SEO, community	"[Service] in [City]: A Complete Guide"

Blog Post Structure

<!-- SEO METADATA -->
<!-- title: [50-60 chars with keyword] -->
<!-- meta_description: [150-160 chars] -->
<!-- og_title: [social-optimized title variant] -->
<!-- og_description: [social-optimized description] -->
<!-- schema_type: Article -->
<!-- canonical: /blog/[url-slug] -->
<!-- primary_keyword: [target keyword] -->
<!-- secondary_keywords: [comma-separated] -->
<!-- category: [Topic cluster name] -->
<!-- parent_pillar: [URL of pillar page this supports] -->

<!-- GEO FRESHNESS (REQUIRED for Article schema) -->
<!-- published: YYYY-MM-DD -->
<!-- updated: YYYY-MM-DD -->

<!-- AUTHOR (REQUIRED for E-E-A-T, maps to Article.author Person schema) -->
<!-- author_name: [Full Name] -->
<!-- author_title: [Role / Expertise] -->
<!-- author_url: /about/[slug] -->
<!-- author_image: /assets/authors/[slug].jpg -->
<!-- author_sameas: [LinkedIn URL, X/Twitter, etc., comma-separated] -->

<!-- ANSWER-FIRST STRUCTURE (AI search extraction) -->
<!-- answer_type: definitive | qualified | comparative -->
<!-- answer_summary: [1-sentence self-contained answer to the post's primary query] -->

<!-- ENTITY (the Organization publishing this post) -->
<!-- publisher_name: [Client / Brand Name] -->
<!-- publisher_url: [site URL] -->
<!-- publisher_logo: /assets/logo.png -->

<!-- FACT SOURCES (REQUIRED when post makes factual claims) -->
<!-- fact_sources:
- claim: "Short paraphrase of a specific claim"
  source_url: "https://..."
  source_title: "..."
  accessed: "YYYY-MM-DD"
-->

<!-- CHUNK ID (RAG retrieval) -->
<!-- chunk_id: blog_[slug] -->

:: Primary Keyword, 2-5 words

# H1: Blog Post Title, Natural, Benefit-Driven With Keyword

*[Reading time] min read · [Category] · Published [Date]*

Opening paragraph, hook the reader immediately. Include primary keyword naturally. State what they'll learn or gain from this post. This is the GEO excerpt, make it quotable.

![Featured image alt text](image-placeholder: featured-image.jpg)

## H2: First Major Section

Content...

[Continue with full article structure]

---

## Key Takeaways

- **Takeaway 1**: One-sentence summary
- **Takeaway 2**: One-sentence summary
- **Takeaway 3**: One-sentence summary

---

## Frequently Asked Questions

### [Related question]?
Direct answer...

---

**Ready to [desired action]?** [Learn more about our [Service Name]](/services/[service]) or [get in touch](/contact) for a free consultation.

Blog-Specific Content Rules

Opening Hook (first 100 words)

Must include one of:

• Surprising statistic
• Provocative question
• Bold statement
• Relatable pain point scenario
• Specific promise of what the reader will learn

Body Structure

• H2 every 300-400 words for scannability
• One key point per section, don't ramble
• Include data points, specific numbers, percentages, timeframes
• Internal links every 400 words, to service pages, other blog posts, FAQ page
• External references (no links, just citations) for credibility

Key Takeaways Section

• 3-5 bullet points summarizing the post
• Each takeaway is standalone and quotable
• GEO optimization: AI engines love concise takeaway sections

FAQ Section (per blog post)

• 2-4 questions related to the blog topic
• Pull from FAQ research (Step 6)
• Direct answer pattern for Featured Snippet potential

CTA

• Links to the parent pillar/service page
• Secondary link to contact page
• Aligned to the buyer journey stage of this post

Internal Linking Strategy for Blog

• Every blog post links to its parent pillar page
• Every blog post links to 1-2 related blog posts
• Every blog post links to the most relevant service page
• Pillar pages should be updated to link to new blog posts

Quality Checklist per Post

• Heading accent present (:: keyword line, 2-5 words, before H1)
• Primary keyword in heading accent, H1 (naturally), first 100 words, and 1-2 H2s
• Opening hook in first 100 words
• H2 every 300-400 words
• 3+ internal links (pillar page, service, related posts)
• At least 1 data point or statistic
• Key takeaways section
• FAQ section (2-4 questions)
• CTA links to pillar page + contact
• SEO metadata complete
• Word count meets type target
• Persona tone matches target audience