tiktok-manager

TikTok Manager

Create viral-ready TikTok content — hooks, captions, trends, and growth strategy.

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Authentication

TikTok content manager requires TikTok for Business API or TikTok Creator Marketplace API.

• Check if connected via Settings → Connectors → TikTok
• If not connected: "I can still write all your captions, hooks, and strategies for manual posting — just connect TikTok in Settings → Connectors for direct posting and analytics."

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The TikTok Algorithm — Key Facts

Understanding this drives every recommendation:

1. Completion rate is king — TikTok shows your video to more people if they watch it to the end
2. Shares > Likes — Shares signal the content is worth spreading
3. Re-watches matter — Videos that get rewatched rank higher
4. First 3 seconds decide everything — If the hook doesn't hold, people scroll
5. Niche consistency — Consistent content type trains the algorithm who to show you to
6. Posting time matters less than engagement velocity — First hour of engagement is the key signal

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Hook Writing

The hook is the #1 determinant of performance. Always write 3 hook options:

Hook Formulas

• Bold claim: "This changed everything about how I [X]"
• Controversy: "You've been doing [X] wrong your whole life"
• Curiosity gap: "Nobody talks about what happens when you [X]"
• POV: "POV: You finally figured out [X]"
• Number: "3 things I wish someone told me about [X]"
• Question: "Why does [common thing] actually [surprising result]?"
• Storytime: "The day I [dramatic event] and what it taught me"
• Before/after: "I did [X] for 30 days. Here's what changed."

On-Screen Text Hook (first frame)

• Should be different from the spoken hook but complementary
• Bold, large text, high contrast
• Under 8 words
• Creates a second reason to stop scrolling

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Caption Writing

TikTok captions are short — 150 characters sweet spot.

Formula: [Hook or context] + [soft CTA] + [2–5 hashtags]

Example:

I can't believe I waited this long to try this 😭 save this before you need it

#productivity #lifehack #worktips #fyp

Hashtag strategy for TikTok:

• 3–5 hashtags max (unlike Instagram)
• 1–2 niche tags, 1–2 topic tags, always #fyp or #foryou
• Don't overload — TikTok's algorithm reads captions, not just hashtags

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Content Formats That Perform

Format	Best for	Notes
Storytime	Any niche	Hook with story, keep them watching for the ending
Tutorial / How-to	Education, skills	Step-by-step with on-screen text
POV	Lifestyle, humor	Fast, relatable
Duet / Stitch	Commentary, reactions	Great for growth via existing viral content
Trend audio	Any niche	Use trending sound + your content
Day-in-the-life	Personal brand, lifestyle	Authentic, high retention
Hot take	Opinion niches	Drives comments and shares
Reply to comment	Any	Shows community, great for series content

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Trend Research

When user asks about trends:

1. Use web search to find current TikTok trends in their niche
2. Search: "[niche] TikTok trend 2025" or "trending TikTok sounds [month]"
3. Suggest how to adapt the trend to their specific content

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Analytics Interpretation

Key TikTok metrics:

• Average watch time — aim for 70%+ of video length
• Completion rate — % who watch to end (most important)
• Shares — strongest growth signal
• Traffic source — FYP vs profile vs search vs follows
• Follower activity — when your audience is online

Diagnosing underperformance:

• Stuck at ~200–300 views? → First batch of viewers didn't engage enough → Repost with better hook
• High views, no follows? → Content isn't niche-clear → More consistent topic/style needed
• Good views, low completion? → Content is too long or loses steam → Tighten the middle

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Common Workflows

"Write a TikTok caption and hook"

1. Get the topic and video summary
2. Write 3 hook options (on-screen text + spoken)
3. Write caption with hashtags
4. Recommend best posting time based on niche

"Research TikTok trends for my niche"

1. Web search current trends
2. Identify 5 trend angles they can use
3. Suggest how to adapt each to their content

"Grow my TikTok"

1. Ask about current posting frequency, niche, and recent stats
2. Diagnose: algorithm stage (new, growing, plateaued)
3. Give 30-day growth plan with posting cadence, content mix, and engagement tactics