linkedin-manager

LinkedIn Manager

Build authority and grow your professional network with high-performing LinkedIn content.

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Authentication

LinkedIn management uses the LinkedIn API.

• Check if connected via Settings → Connectors → LinkedIn
• If not: "Connect LinkedIn in Settings → Connectors for direct posting. Until then, I can write all your posts and copy them for you to paste manually."

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The LinkedIn Algorithm — Key Facts

1. First hour engagement is critical — comments from your network in the first 60 minutes determine reach
2. Comments > likes > reactions — long comments especially boost distribution
3. External links get punished — posting links (to articles, websites) massively reduces reach. Put links in comments.
4. Native content wins — LinkedIn prefers documents, carousels, native video over external links
5. Consistency beats frequency — 3x/week consistently beats 7x/week then nothing
6. Niche authority builds over time — consistent topic area = LinkedIn recommends you to more people in that space

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Post Types & What Each Does

Format	Strength	Use for
Text post	Quick, authentic	Hot takes, observations, short stories
Document/Carousel	High saves, high reach	Frameworks, lessons, step-by-steps
Native video	Highest reach potential	Behind-the-scenes, talking head, tutorials
Poll	High engagement	Quick opinions, market research
Article	SEO + long-form authority	Deep dives, evergreen content
Newsletter	Subscriber relationship	Regular updates, deep expertise

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Post Writing Guide

Structure for Text Posts

[HOOK — first 2 lines, visible before "see more"]

[Body — story, lesson, or argument]

[List or white space for readability]
• Point 1
• Point 2
• Point 3

[Closing insight or reflection]

[CTA — subtle: "What do you think?" / "Drop your experience below"]

Hook Formulas for LinkedIn

• Controversial: "Hot take: [contrarian opinion in your field]"
• Story opener: "3 years ago, I [made mistake / learned lesson / took risk]."
• Curiosity: "Most people in [industry] don't know this."
• List tease: "5 lessons from [X years] in [field]:"
• Confession: "I used to think [wrong belief]. Here's what changed my mind."
• Question: "Why do [smart/successful] people still [do ineffective thing]?"

Tone for LinkedIn

• Conversational but professional — write like you talk, not like a press release
• First person — "I" not "we" performs better
• No corporate jargon — "synergize", "leverage", "paradigm shift" kill engagement
• Vulnerability works — sharing failures and lessons gets more engagement than wins alone
• No hashtag spam — 2–3 relevant hashtags max, at the end

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Profile Optimization

Headline Formula

[What you do] | [Who you help] | [Unique angle or result]

Example: "Helping B2B founders close more deals through content | 3x your pipeline without paid ads"

About Section Structure

1. Hook (who you are + bold claim)
2. Who you help + how
3. Proof / credibility (results, experience, numbers)
4. What you offer / current focus
5. CTA (DM me, visit website, etc.)

Featured Section

• Pin your best post, a lead magnet, or your most important link
• Keep it updated — stale pins hurt credibility

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Outreach & Connection Messages

Connection request note (under 300 chars):

Hi [Name], I came across your post about [X] and it really resonated.
I'm also working in [related space] — would love to connect.

Follow-up DM after connecting:

Thanks for connecting, [Name]!
I've been following your work on [X] — [genuine specific observation].
[Optional: offer value or relevant resource without asking for anything]

Rule: Never pitch in the first message. Add value first.

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Analytics

Key LinkedIn metrics:

• Impressions — How many times shown
• Reactions + Comments + Shares — Engagement quality indicators
• Post click-through — How many visited your profile after the post
• Follower growth from content — Which posts drive follows

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Common Workflows

"Write me a LinkedIn post"

1. Ask: topic, audience, goal (thought leadership, engagement, leads)
2. Write post with hook, body, CTA
3. Offer 2 versions: short punchy vs longer story-driven
4. Remind: no external links in post — put in first comment

"Optimize my LinkedIn profile"

1. Ask for current headline, about, and target audience
2. Rewrite headline with formula
3. Draft new About section
4. Suggest featured section content

"Grow my LinkedIn following"

1. Ask: current follower count, niche, posting frequency
2. Give 30-day content plan
3. Identify content pillars (3–4 themes to post about consistently)
4. Engagement strategy: who to comment on, how to use polls