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From craft-workspace-webconsulting-skills
Plans, evaluates, and builds free tools for marketing (lead generation, SEO, brand awareness). Activates on mentions of free tool, calculator, generator, or lead gen.
How this skill is triggered — by the user, by Claude, or both
Slash command
/craft-workspace-webconsulting-skills:free-toolsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
Business Context - What's the core product? Who is the target audience? What problems do they have?
Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
| Type | Examples | Best For |
|---|---|---|
| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
| Generators | Templates, policies, names | Creating something quickly |
| Analyzers | Website graders, SEO auditors | Evaluating existing work |
| Testers | Meta tag preview, speed tests | Checking if something works |
| Libraries | Icon sets, templates, snippets | Reference material |
| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
For detailed tool types and examples: See references/tool-types.md
What problems does your audience Google? - Search query research, common questions
What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
What do they need before buying your product? - Assessments, planning, comparisons
What information do they wish they had? - Data they can't easily access, benchmarks
| Approach | Pros | Cons |
|---|---|---|
| Fully gated | Maximum capture | Lower usage |
| Partially gated | Balance of both | Common pattern |
| Ungated + optional | Maximum reach | Lower capture |
| Ungated entirely | Pure SEO/brand | No direct leads |
Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
Supporting content: "How to [use case]", "What is [concept]"
Free tools attract links because:
When: Unique concept, core to brand, high strategic value, have dev capacity
Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow When: Speed to market, limited dev resources, testing concept
When: Something good exists, white-label available, not core differentiator
Account creation, saving results, advanced features, perfect design, every edge case
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate | 15-24: Promising | <15: Reconsider
This skill is based on the excellent work by Corey Haines.
Original repository: https://github.com/coreyhaines31/marketingskills
Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection. Adapted by webconsulting.at for this skill collection
npx claudepluginhub dirnbauer/webconsulting-skillsPlans and evaluates free tools for marketing — lead generation, SEO, brand awareness. Covers calculators, generators, analyzers, and interactive tools for engineering-as-marketing.
Plans, evaluates, and ideates free marketing tools like calculators, generators, analyzers for lead gen, SEO traffic, and brand awareness.
Plans and evaluates free tools like calculators, generators, analyzers, and auditors to generate leads, attract organic traffic, and build brand awareness.