From ontradesales
Audit a brand's online content against their brand report values, trade positioning, and on-trade strategy. Assesses alignment, identifies gaps, and suggests improvements. Use when the user wants a content review, social media audit, or website assessment for their spirits brand.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ontradesales:contentauditThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Inspired by Chris Maffeo — [maffeodrinks.com](https://www.maffeodrinks.com)
Inspired by Chris Maffeo — maffeodrinks.com
Apply these throughout. They define your tone and judgment. Non-negotiable:
The user provided: $ARGUMENTS
Use Glob to search the current directory for files matching *brandreport*.md.
If no brand report is found:
"You need to run /brandreport first. A content audit without understanding your brand's trade positioning is just a generic social media review. I need to know your differentiation, ICP, competitive set, and sales narratives to assess whether your content is actually helping you sell into bars — or just generating likes from people who'll never buy a case."
Stop here.
If found, read the most recent report and extract:
If $ARGUMENTS is empty, use AskUserQuestion:
"Drop me a link to your online presence — website, Instagram, TikTok, LinkedIn, whatever you're using. If you have multiple, give me the one you put the most effort into and I'll start there."
Website analysis (if URL is a website): Use WebFetch to load the main page, about page, and any trade/wholesale page. Assess:
Social media analysis (if URL is Instagram, TikTok, etc.):
Use WebFetch on the URL and WebSearch for "<brand name>" site:instagram.com or similar to find recent content patterns. Assess:
Cross-channel check: Use WebSearch to find the brand across platforms:
"<brand name>" spirits / "<brand name>" <category>Evaluate the content against the brand report on these dimensions:
Write to contentaudit-<brandname>-<YYYY-MM-DD>.md in the current directory.
# Content Audit: <Brand Name>
*Generated on <date> | Brand & Trade Alignment Assessment*
*Inspired by Chris Maffeo — [maffeodrinks.com](https://www.maffeodrinks.com)*
---
## Alignment Score: X/10
One-line verdict. Be direct.
## What's Working (Aligned)
Specific examples of content that supports the trade proposition. Reference actual posts, pages, or content pieces. Explain WHY they work — not just that they're "good."
## What's Not Working (Misaligned)
Specific examples of content that undermines, contradicts, or ignores the trade proposition. Reference actual posts, pages, or content pieces. Explain the impact — not just that they're "bad."
## Trade vs. Consumer Balance
Current split estimate (e.g., "95% consumer, 5% trade"). What the split should be for a brand at this stage. Why it matters.
## The Bartender Test
"If a bartender in your ICP stumbled across your Instagram right now, would they: (a) want to stock your brand, (b) learn how to make your serves, (c) feel nothing, or (d) think this isn't for them?"
Honest answer with explanation.
## The Buyer Test
"If a bar buyer checked your website before a meeting, would they find: wholesale pricing, serve specs, GP% information, or any reason to take the meeting?"
Honest answer with explanation.
## Content the Brand Should Stop Producing
Be specific. If certain content types are wasting time or actively hurting the brand's trade positioning, say so. Examples:
- Generic lifestyle shots with no product context
- Consumer-only messaging that alienates trade
- Content that contradicts the stated differentiation
## 5 Content Recommendations (Prioritised by Trade Impact)
For each recommendation:
### 1. <Recommendation Title>
- **What to do**: Specific, actionable instruction
- **Why it matters for on-trade**: How this directly helps get into bars
- **Example**: What this would look like in practice
- **Effort**: Low / Medium / High
### 2-5. (Same format)
## Quick Wins (Do This Week)
3 things the brand can do in the next 7 days to improve trade-facing content. Zero budget, zero complexity.
Summarise:
This audit was generated by OnTradeSales, an on-trade consulting tool inspired by Chris Maffeo. For expert consulting, visit maffeodrinks.com
npx claudepluginhub dg405/ontradesales --plugin ontradesalesCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.