memstack-marketing-lead-magnet

Lead Magnet — Creating lead capture asset...

Creates a lead magnet with format selection, content outline, landing page copy, email capture integration, delivery sequence, and nurture follow-up.

Activation

When this skill activates, output:

Lead Magnet — Creating lead capture asset...

Then execute the protocol below.

Context Guard

Context	Status
User says "lead magnet", "opt-in", "freebie", "list building"	ACTIVE
User says "email list growth" or "grow my list"	ACTIVE
User wants to create a free asset to capture emails	ACTIVE
User wants a full sales funnel	DORMANT — use Sales Funnel
User wants paid ad copy	DORMANT — use Facebook Ad or Google Ad

Common Mistakes

Mistake	Why It's Wrong
"Give away your best stuff"	Your best stuff is the product. The lead magnet solves ONE specific problem to prove your expertise.
"Make a 50-page ebook"	Long ebooks have <10% completion rate. Short, actionable assets convert better.
"Any free thing works"	The lead magnet must directly relate to your paid offer. Unrelated freebies attract unqualified leads.
"No follow-up after delivery"	The lead magnet is the start of the relationship, not the end. Nurture with 3-5 emails minimum.
"Ask for too much info"	Every additional form field reduces conversions by 10-15%. Name + email is enough.

Protocol

Step 1: Gather Requirements

If the user hasn't provided details, ask:

1. Your paid product — what are you ultimately selling? (name, price, category)
2. Target audience — who are you trying to attract? (role, pain point, skill level)
3. Biggest problem — what's the #1 pain your audience has right now?
4. Quick win — what small result can you deliver in <15 minutes?
5. Distribution — how will you drive traffic? (ads, SEO, social, partnerships)

Step 2: Select Lead Magnet Type

Choose based on audience preference and production effort:

Type	Best For	Time to Create	Conversion Rate
Checklist	Process-oriented audiences (devs, marketers)	1-2 hours	Very high (35-50%)
Template/Swipe file	People who want done-for-you	2-4 hours	Very high (35-50%)
Cheat sheet	Quick-reference audiences	1-2 hours	High (30-40%)
Mini-course (email)	Audiences who value learning	4-8 hours	High (25-35%)
Calculator/tool	Data-driven audiences	8-20 hours	High (30-45%)
Video training	Visual learners, coaching audiences	4-8 hours	Medium (20-30%)
Ebook/guide	Thought leadership positioning	8-20 hours	Medium (15-25%)
Quiz/assessment	Entertainment-driven audiences	8-16 hours	Very high (40-60%)
Free trial/sample	Product-led growth SaaS or physical	Varies	Medium (15-25%)
Webinar recording	B2B, high-ticket offers	2-4 hours (if recorded)	Medium (20-30%)

Selection rule: Start with checklists, templates, or cheat sheets. They're fast to create, high-converting, and easy to test. Graduate to courses and tools once you've validated the topic.

Step 3: Create Content Outline

Checklist/cheat sheet template:

# [Actionable Title] — [Specific Outcome]

## What This Covers
[1-2 sentences: what they'll achieve after using this]

## The Checklist

### Phase 1: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

### Phase 2: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

### Phase 3: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

## Quick Wins
[3 items they can do right now in <5 minutes]

## Next Steps
[Bridge to your paid product — "Want the complete system? Check out [Product]"]

Template/swipe file structure:

# [Template Name] — [What It Helps Them Do]

## How to Use This Template
[3-step quick-start guide]

## Template
[The actual template — copy-paste ready]

## Customization Guide
[How to adapt it for their specific situation]

## Examples
[2-3 filled-in examples showing the template in action]

## Next Steps
[Bridge to paid product]

Mini-course (email) structure:

Lesson 1 (Day 0): [Quick win — immediate value]
Lesson 2 (Day 2): [Core concept — the "why"]
Lesson 3 (Day 4): [Framework — the "how"]
Lesson 4 (Day 6): [Advanced tactic — deeper skill]
Lesson 5 (Day 8): [Implementation plan + bridge to paid offer]

Content rules:

• Solve ONE specific problem (not everything about the topic)
• Deliver a quick win within the first 5 minutes of consumption
• Bridge to your paid offer naturally (not salesy — "if you want to go deeper")
• Include your branding (logo, colors, website URL)
• Format: PDF for checklists/guides, email for courses, web app for calculators

Step 4: Write Landing Page Copy

Landing page structure:

[Above the fold]
Headline: [Specific outcome they'll get]
Subheadline: [How — "The [type] that helps you [outcome] in [timeframe]"]
Hero image: Mockup of the lead magnet (PDF cover, template preview, etc.)
Form: [Name] + [Email] + [CTA Button]
Social proof: "Downloaded by 2,000+ [audience type]"

[Below the fold — optional for higher-value magnets]
What's inside: 3-5 bullet points of what they'll learn/get
Who it's for: "[Audience type] who wants to [outcome]"
About you: 2-sentence credibility statement
Testimonial: Quote from someone who used the resource

Headline formulas:

• "The [Type] That Helps You [Outcome] in [Timeframe]"
• "[Number]-Step [Type] to [Outcome] (Without [Pain Point])"
• "Free [Type]: How to [Outcome] Even If [Objection]"
• "Get the Exact [Type] I Used to [Impressive Result]"

CTA button text (not "Submit"):

• "Download the Free Checklist"
• "Get Instant Access"
• "Send Me the Template"
• "Start the Free Course"

Form design rules:

• Fields: Name + Email only (2 fields maximum)
• Button color: Contrasting color to the page
• Below button: "No spam. Unsubscribe anytime."
• No navigation links on the landing page (remove header/footer nav)

Step 5: Set Up Delivery Sequence

Email 1 — Delivery (immediate):

Subject: Here's your [lead magnet name]
Preview: Download it now — plus a quick tip to get started

Hi [Name],

Here's the [lead magnet name] you requested:

👉 [Download Link / Access Link]

Quick tip to get the most out of it:
[One actionable sentence — what to do first]

I'll send you a few more tips over the next week to help you
[achieve the outcome]. Keep an eye out.

[Your name]
[Company]

P.S. Hit reply and tell me — what's your biggest challenge with
[topic]? I read every response.

Email 2 — Value add (Day 2):

Subject: [Quick tip related to lead magnet topic]
Preview: This takes 5 minutes and makes a big difference

Hi [Name],

Did you get a chance to use the [lead magnet]?

Here's a quick tip that most people miss:
[2-3 paragraph teaching moment — delivers standalone value]

Try this today — it takes less than 5 minutes.

[Your name]

P.S. Tomorrow I'll share [tease next email's topic].

Email 3 — Bridge to offer (Day 4-5):

Subject: The next step after [lead magnet topic]
Preview: [Lead magnet] handles the basics — here's how to go further

Hi [Name],

The [lead magnet] gives you a solid foundation for [outcome].

But if you want to [bigger outcome / save more time / go deeper],
you'll need [what your paid product provides].

That's exactly why I built [Product Name]:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

[CTA: Check out [Product Name] →]

No pressure — the [lead magnet] works great on its own.
But if you want the complete system, this is the next step.

[Your name]

Step 6: Optimization Checklist

Landing page optimization:

• Page loads in <3 seconds
• Mobile responsive (50%+ traffic is mobile)
• Single CTA — no competing links
• Headline promises a specific, desirable outcome
• Lead magnet mockup is visible above the fold
• Social proof present (download count, testimonials)
• Privacy note below form ("No spam. Unsubscribe anytime.")
• Thank-you page confirms delivery and sets expectations

Lead magnet content:

• Delivers a quick win in <5 minutes
• Solves ONE specific problem (not everything)
• Branded with logo, colors, and URL
• Bridges to paid offer naturally (last page/section)
• Professional design (even basic Canva templates help)

Email sequence:

• Delivery email sends within 2 minutes of signup
• Download link works and isn't behind a login wall
• 3-email minimum follow-up (value, value, bridge)
• Unsubscribe link in every email
• Reply-to set to a monitored address

Tracking:

• Landing page conversion rate tracked (target: 30%+)
• Email open rates tracked (target: 40%+ for delivery email)
• Click-through to paid offer tracked
• Cost per lead calculated (if using paid traffic)

Output Format

# Lead Magnet Plan — [Lead Magnet Name]

## Lead Magnet Details
- **Type:** [Checklist / Template / etc.]
- **Title:** "[Title]"
- **Target audience:** [Description]
- **Quick win:** [What they achieve immediately]
- **Bridge to:** [Your paid product]

## Content Outline
[Full outline from Step 3]

## Landing Page
**Headline:** "[Headline]"
**Subheadline:** "[Subheadline]"
**CTA:** "[Button text]"
[Full landing page copy]

## Email Sequence
[3 complete emails from Step 5]

## Optimization Checklist
[Completed checklist from Step 6]

## Distribution Plan
[How to drive traffic to the landing page]

Completion

Lead Magnet — Complete!

Type: [Type]
Title: "[Title]"
Landing page: Copy ready
Email sequence: [Count] emails written
Estimated conversion rate: [X]%

Next steps:
1. Create the lead magnet content (use the outline above)
2. Build the landing page with the copy provided
3. Set up email automation with the delivery + nurture sequence
4. Drive traffic — start with [recommended channel]
5. Track conversion rate and optimize after 200+ visitors

Level History

• Lv.1 — Base: 10 lead magnet types with selection criteria, checklist/template/course content outlines, landing page copy with headline formulas, CTA button text, form design rules, 3-email delivery + nurture sequence with full templates, optimization checklist (landing page, content, email, tracking). (Origin: MemStack Pro v3.2, Mar 2026)