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From marketing-skills
Creates and optimizes in-app paywalls, upgrade screens, upsell modals, and feature gates for freemium-to-paid conversion.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing-skills:paywallsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.
You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
Upgrade Context - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?
Product Model - What's free? What's behind paywall? What triggers prompts? Current conversion rate?
User Journey - When does this appear? What have they experienced? What are they trying to do?
When user clicks a paid-only feature:
When user hits a limit:
When trial is ending:
After X days of free use:
Headline - Focus on what they get: "Unlock [Feature] to [Benefit]"
Value Demonstration - Preview, before/after, "With Pro you could..."
Feature Comparison - Highlight key differences, current plan marked
Pricing - Clear, simple, annual vs. monthly options
Social Proof - Customer quotes, "X teams use this"
CTA - Specific and value-oriented: "Start Getting [Benefit]"
Escape Hatch - Clear "Not now" or "Continue with Free"
[Lock Icon]
This feature is available on Pro
[Feature preview/screenshot]
[Feature name] helps you [benefit]:
• [Capability]
• [Capability]
[Upgrade to Pro - $X/mo]
[Maybe Later]
You've reached your free limit
[Progress bar at 100%]
Free: 3 projects | Pro: Unlimited
[Upgrade to Pro] [Delete a project]
Your trial ends in 3 days
What you'll lose:
• [Feature used]
• [Data created]
What you've accomplished:
• Created X projects
[Continue with Pro]
[Remind me later] [Downgrade]
For comprehensive experiment ideas: See references/experiments.md
npx claudepluginhub coreyhaines31/marketingskills --plugin marketing-skillsOptimizes in-app paywalls and upgrade flows to convert free users to paid. Provides guidance on timing, value demonstration, and friction reduction.
Optimizes in-app paywalls, upgrade screens, upsell modals, and feature gates to boost freemium conversions, trial-to-paid, and tier upgrades at value-experienced moments.
Optimizes in-app paywalls, upgrade screens, upsell modals, and feature gates to boost freemium-to-paid conversions after value experience.