brand

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Subcommands

Subcommand	Description	Reference
update	Update brand identity — colors, typography, voice, and style	references/update.md

References

Topic	File
Voice Framework	references/voice-framework.md
Visual Identity	references/visual-identity.md
Messaging	references/messaging-framework.md
Consistency	references/consistency-checklist.md
Guidelines Template	references/brand-guideline-template.md
Asset Organization	references/asset-organization.md
Color Management	references/color-palette-management.md
Typography	references/typography-specifications.md
Logo Usage	references/logo-usage-rules.md
Approval Checklist	references/approval-checklist.md

Workflows

Brand Creation

1. Gather brand inputs (name, mission, audience, personality traits)
2. Define voice using references/voice-framework.md
3. Build messaging framework using references/messaging-framework.md
4. Establish visual identity (colors, typography, logo rules) using:
   • references/color-palette-management.md
   • references/typography-specifications.md
   • references/logo-usage-rules.md
   • references/visual-identity.md
5. Compile into brand guidelines using references/brand-guideline-template.md
6. Save as docs/brand-guidelines.md in the project

Brand Update

1. Parse update request from arguments
2. Load current docs/brand-guidelines.md
3. Apply changes to the relevant sections (colors, typography, voice, etc.)
4. If design tokens exist (assets/design-tokens.json, assets/design-tokens.css), update them to match
5. Verify all files are consistent

Brand Audit

1. Load references/consistency-checklist.md
2. Review target materials against brand guidelines
3. Check visual consistency (colors, typography, logo usage)
4. Check voice consistency (tone, language, messaging)
5. Report findings with specific fixes

Asset Review

1. Load references/approval-checklist.md
2. Review asset against all checklist items
3. Verify brand compliance (colors, fonts, logo, voice)
4. Check accessibility requirements
5. Report pass/fail with actionable fixes

Brand Sync Workflow

When updating brand identity, keep these files in sync:

File	Purpose
docs/brand-guidelines.md	Human-readable brand documentation (source of truth)
assets/design-tokens.json	Token definitions (if project uses design tokens)
assets/design-tokens.css	CSS variables (if project uses design tokens)

Process:

1. Edit docs/brand-guidelines.md with the brand changes
2. If design token files exist, update them to reflect the new values
3. Verify consistency across all brand files

Routing

1. Parse subcommand from $ARGUMENTS (first word)
2. Load corresponding references/{subcommand}.md
3. Execute with remaining arguments
4. If no subcommand, determine workflow from context (create, audit, review, update)