local-schema-markup

Local Schema Markup Generator

Generate valid JSON-LD structured data markup for local businesses and their web properties. Cover all relevant schema.org types including LocalBusiness, Organization, Service, Product, FAQPage, Event, Review, BreadcrumbList, and more. Output ready-to-paste code with validation.

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Core Workflow

Phase 1 — Information Gathering

Collect business and page details:

1. Business type — restaurant, dentist, plumber, law firm, etc.
2. Business name, address, phone, email, website
3. Business hours (regular + special/holiday)
4. Geographic service area (if applicable)
5. Services or products offered with descriptions
6. Page URL where schema will be placed
7. Page type — homepage, service page, location page, blog, FAQ, contact

Phase 2 — Schema Type Selection

Map page type to required schema types:

Page Type	Primary Schema	Additional Schema
Homepage	LocalBusiness (or subtype)	Organization, WebSite, SearchAction
Service Page	Service + LocalBusiness	Offer, AggregateRating
Location Page	LocalBusiness + Place	GeoCoordinates, OpeningHours
FAQ Page	FAQPage	LocalBusiness (reference)
Blog Post	Article + BlogPosting	Author, Organization, BreadcrumbList
Product Page	Product	Offer, AggregateRating, Review
Contact Page	LocalBusiness + ContactPoint	PostalAddress
Event Page	Event	Place, Offer, Performer
About Page	Organization + Person	sameAs links
Review/Testimonial	Review + LocalBusiness	AggregateRating

Phase 3 — Schema Generation

Generate JSON-LD following these rules:

LocalBusiness Schema (Core)

Select the most specific subtype from schema.org hierarchy:

LocalBusiness
├── AnimalShelter
├── AutomotiveBusiness (AutoDealer, AutoRepair, GasStation)
├── DentalOffice (Dentist)
├── FinancialService (AccountingService, BankOrCreditUnion)
├── FoodEstablishment (Restaurant, CafeOrCoffeeShop, BarOrPub, Bakery)
├── HealthAndBeautyBusiness (DaySpa, HairSalon, NailSalon)
├── LegalService (Attorney, Notary)
├── MedicalBusiness (MedicalClinic, Physician, Optician)
├── ProfessionalService
├── RealEstateAgent
├── Store (ClothingStore, ElectronicsStore, HardwareStore)
└── ... (many more subtypes)

Required Properties (LocalBusiness)

Always include:

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "@id": "https://example.com/#dentist",
  "name": "Business Name",
  "url": "https://example.com",
  "telephone": "+1-555-123-4567",
  "email": "[email protected]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "City",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7128,
    "longitude": -74.0060
  },
  "openingHoursSpecification": [],
  "image": "https://example.com/photo.jpg",
  "priceRange": "$$",
  "sameAs": []
}

Recommended Properties

Add when available:

• description — business description (max 300 chars)
• areaServed — service area (GeoCircle, City, or State)
• hasOfferCatalog — services/products listing
• aggregateRating — average rating + review count
• review — individual reviews
• paymentAccepted — payment methods
• currenciesAccepted — currencies
• logo — business logo URL
• founder — person/people who founded the business
• foundingDate — when business was established

Phase 4 — Multi-Schema Assembly

For pages requiring multiple schema types, use @graph:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "LocalBusiness", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

Cross-reference entities using @id:

{
  "@type": "Service",
  "provider": { "@id": "https://example.com/#business" }
}

Phase 5 — Validation & Output

1. Validate JSON — ensure valid JSON syntax (no trailing commas, proper escaping)
2. Check required fields — all mandatory properties present per schema type
3. Verify URLs — all URLs use https and are absolute
4. Check types — correct @type for the business category
5. Test nesting — @id references resolve correctly within @graph

Output format:

<script type="application/ld+json">
{generated JSON-LD here}
</script>

Include implementation notes:

• Where to place in HTML (inside <head>, before </head>)
• One <script type="application/ld+json"> per schema block, or combined with @graph
• Test with Google Rich Results Test after implementation

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Common Schema Combinations

Quick-reference for typical local business pages:

Business + Page	Schema Combination
Any homepage	LocalBusiness + WebSite + SearchAction + BreadcrumbList
Restaurant menu	LocalBusiness + Menu + MenuItem
Service provider	LocalBusiness + Service + Offer + AggregateRating
Multi-location	Organization (parent) + LocalBusiness (per location)
Blog on business site	BlogPosting + Organization + BreadcrumbList
FAQ section	FAQPage + LocalBusiness reference
Event listing	Event + Place + Offer + Organization

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Additional Resources

Reference Files

• references/schema-templates.md — Ready-to-use JSON-LD templates for all common local business types
• references/schema-validation-guide.md — Detailed validation rules, common errors, and testing instructions