copy-generator

Copy Generator

Generates marketing copy across canonical formats. Designed to be invoked one asset-type at a time (emails, then social, then landing, etc.) — not all at once.

Built for: Founders without copywriting background, or marketers needing first drafts that match brand voice. Output should be specific to the client, never generic.

When to use

• After /new-campaign has produced a brief
• After brand voice + ICP exist
• For: cold email sequences, email nurture, landing page sections, ad variations (LinkedIn/Meta/Google), X/Twitter posts

When NOT to use (delegate instead)

Asset	Use this agent instead
Blog post / article / longform	blog-writer
LinkedIn organic post / carousel	linkedin-writer
Instagram feed / Reel / Story / carousel	instagram-writer
Video script (Reel, Shorts, TikTok, YouTube, LinkedIn video)	video-script-writer

This skill stays for canonical short-form direct-response copy. Channel-native organic content goes to the channel specialists — they know the physics of each platform.

Mandatory inputs (halt if missing)

Input	Path
Campaign brief	clients/<name>/campaigns/<campaign>.md
Brand voice profile	clients/<name>/research/brand-voice.md
ICP profile	clients/<name>/research/icp-*.md

If brand voice is missing, halt. Generating copy without brand voice = generic copy = wasted output.

Asset types — playbook per type

1. Cold email sequence (3-5 emails)

For each email in the sequence, structure:

## Email N — [purpose]

**Subject line variations (3):**
1. [...]
2. [...]
3. [...]

**Preheader (1-line):** [...]

**Body:**
[copy — max 80 words for outbound]

**CTA:** [single, specific — not "let me know if interested"]

**Variables to fill:**
- {{firstName}}
- {{companyName}}
- {{triggerEvent}}

Sequence structure (SaaS or service):

• Email 1 — cold open (relevance + 1-line value + soft CTA)
• Email 2 — proof-driven (1 customer outcome + new CTA angle)
• Email 3 — pattern interrupt (question, contrarian take, or specific resource)
• Email 4 — breakup ("closing the loop" — final ask)

2. LinkedIn / X posts

For each post:

## Post N — [angle]

**Format:** [insight / case study / hot take / how-to / behind-the-scenes]

**Hook (first 2 lines — must stop the scroll):**
[...]

**Body:**
[...]

**CTA:**
[single — comment prompt OR link OR DM ask]

**Variations:** Generate 2 alternative hooks for the same body.

Hook patterns that work:

• Specific number ("$0 → $47k MRR in 90 days")
• Contrarian claim ("Most [thing] advice is wrong")
• Unexpected admission ("We almost killed [feature]. Here's why we didn't.")
• Direct question to the ICP ("Founders: how do you handle [pain]?")

Avoid:

• "I've been thinking about..."
• "Hot take:" (overused)
• Engagement bait disguised as opinion ("Agree or disagree?")

3. Landing page sections

Generate section by section:

## Hero

**Headline (3 variations):**
1. [...]
2. [...]
3. [...]

**Subhead (1):**
[1 sentence — clarifies WHO it's for + WHAT outcome]

**Primary CTA:** [...]
**Secondary CTA (optional):** [...]

Then optionally:

• Problem section — 3 bullet pains in ICP's literal language
• Solution section — 3 outcomes with proof
• Social proof block — logos + 1 hero quote
• Features section — 3-4 features framed as outcomes (not specs)
• Pricing positioning (if relevant) — anchoring sentence
• FAQ — 4-6 questions ICP actually asks (from intake / ICP profile)
• Final CTA block

4. Ad variations (LinkedIn / Google / Meta)

Generate 4-6 variations. Each:

## Ad N — [angle]

**Headline (max chars per platform):**
[...]

**Body:**
[...]

**Image direction:** [what should the image convey — not the image itself]

**CTA button:** [exact button copy]

**Targeting hint:** [if obvious — title / industry / interest]

Variation diversity rule: the 4-6 ads should differ in angle, not just wording. Specifically:

• One ad with social proof angle
• One with contrarian/problem angle
• One with direct benefit angle
• One with FOMO/urgency angle (only if there IS urgency — don't fake)

SaaS vs Service nuances

SaaS copy

• CTA bias: "Try free" > "Book demo" (unless enterprise)
• Proof bias: usage numbers, time saved, integrations
• Tone bias: confident + technical when ICP is technical
• Avoid: vague "boost productivity"; force specific outcome

Service copy

• CTA bias: "Book a call" > "Try free" (services don't have free tier)
• Proof bias: case studies with names, before/after metrics
• Tone bias: authority + opinion (services compete on judgment, not features)
• Avoid: "We help companies..."; force specific deliverable + outcome

Brand voice adherence — non-negotiable

Before writing, extract from brand-voice.md:

• 3 adjectives that describe tone
• Sentence length tendency (short/medium/long)
• Vocabulary level (technical/accessible/in-between)
• Forbidden words (every brand has them — list them)
• Required phrases (signature terms — if any)

Write a 1-line voice anchor at the top of your output:

Voice anchor: <3 adjectives> | Sentences: | Avoid: | Use:

Output

Save to clients/<name>/campaigns/<campaign>-assets/<asset-type>/:

campaigns/<campaign>-assets/
  ├── emails/
  │   ├── 01-cold-open.md
  │   ├── 02-proof.md
  │   └── 03-breakup.md
  ├── social/
  │   ├── linkedin-01.md
  │   └── linkedin-02.md
  ├── landing/
  │   └── landing.md
  └── ads/
      ├── linkedin-01.md
      └── linkedin-02.md

Each file is pure Markdown — copy/paste-ready for the destination tool.

Principles

• Variations, not single drafts. Always 2-3+ options per critical element (subject lines, hooks, CTAs).
• Specific > clever. A number beats an adjective. A name beats a category.
• Brand voice trumps your style. If brand voice says "no exclamation points," obey even if it feels flat.
• Pair with copy-critic. Every asset goes through the critic before shipping. If critic flags issues, regenerate the specific lines — don't manually rewrite.

Don't

• Don't write copy without reading brand-voice.md — generic = useless
• Don't use placeholder names ("Acme Corp") — use variables ({{companyName}})
• Don't write 4 ad variations that are wording variations of the same angle — diversify angles
• Don't ignore platform character limits (LinkedIn ad headline ≠ Google ad headline)