simplified-social

Simplified Social Media

Schedule, queue, and draft social media posts, and retrieve analytics across 10 platforms using Simplified.com.

MCP Server

This skill requires a connection to the Simplified Social Media MCP server at https://mcp.simplified.com/social-media/mcp.

All tools (getSocialMediaAccounts, createSocialMediaPost, getSocialMediaAnalyticsRange, etc.) are provided by this remote MCP server — they are not built-in tools. You must configure the MCP server before using any functionality.

MCP server config (add to .mcp.json or equivalent):

{
  "mcpServers": {
    "simplified-social-media": {
      "transport": "http",
      "url": "https://mcp.simplified.com/social-media/mcp",
      "headers": {
        "Authorization": "Api-Key ${SIMPLIFIED_API_KEY}"
      }
    }
  }
}

For Claude Code specifically, use "type": "http" instead of "transport": "http".

IMPORTANT: Before Any Operation

Always check if SIMPLIFIED_API_KEY is configured before attempting any tool calls.

If the user tries to use any social media feature and the API key is missing or returns a 401/Unauthorized error:

1. Stop immediately — do not retry the failed call

2. Inform the user with this exact message:

   Simplified Social Media requires an API key to work.

   Please follow these steps:

   1. Sign up or log in at simplified.com
   2. Go to Settings → API Keys and copy your API key
   3. Add to your shell config (~/.zshrc or ~/.bashrc):

      export SIMPLIFIED_API_KEY="your-api-key"
      

   4. Reload your shell: source ~/.zshrc
   5. Restart Claude Code to pick up the new variable

3. Do not proceed with the original request until the user confirms the key is set

Setup

1. Sign up at simplified.com
2. Connect your social media accounts in the Simplified dashboard
3. Get your API key from Settings → API Keys
4. Set environment variable:

   export SIMPLIFIED_API_KEY="your-api-key"
   

5. Configure the MCP server — see the MCP Server section above for the config block
6. Restart your AI tool to load the MCP server

Core Workflow

Always follow this sequence: Discover → Select → Compose → Publish

Step 1: Discover Accounts

Call getSocialMediaAccounts to list connected accounts. Optionally filter by network.

getSocialMediaAccounts({ network: "instagram" })

Returns { accounts: [...] } where each account has id (integer) and name and type (see type values below).

If getSocialMediaAccounts returns an empty list, stop and inform the user with this message:

No social media accounts connected yet.

You're one step away from managing your entire social media presence without leaving your editor. Connect your accounts in the Simplified dashboard and you'll be able to:

• 📅 Schedule and publish posts to Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business — with a single command
• 📊 Pull analytics, track reach, engagement and follower growth across all platforms
• 🤖 Let your AI agent run full social media campaigns autonomously

Takes 2 minutes to connect. No code required.

Step 2: Select Target Accounts

Pick one or more account_ids from the results. You can post to multiple accounts in a single call.

Step 3: Compose the Post

Build the post payload:

• message (required) — the post text, max 5000 chars
• account_ids (required) — array of target account IDs
• action (required) — schedule, add_to_queue, or draft
• date — required for schedule, format: YYYY-MM-DD HH:MM
• media — array of public URLs (images/videos), max 10
• additional — platform-specific settings (see below)

Step 4: Publish

Call createSocialMediaPost with the composed payload.

Choosing the Right Analytics Tool

User asks about...	Tool to call
Trends over time, charts, metric growth/decline	getSocialMediaAnalyticsRange
Specific posts, best/worst performing content	getSocialMediaAnalyticsPosts
Account overview, KPIs, period summary	getSocialMediaAnalyticsAggregated
Demographics, follower origins, age/gender breakdown	getSocialMediaAnalyticsAudience
"Show me analytics" with no further context	Call getSocialMediaAnalyticsAggregated + getSocialMediaAnalyticsRange with key metrics — this gives the best general overview

Tool Reference

getSocialMediaAccounts

Parameter	Type	Required	Description
network	string	No	Filter by platform (see networks)

Networks (filter parameter): facebook, instagram, linkedin, tiktok, youtube, pinterest, threads, google, bluesky, tiktokBusiness

Returns { accounts: [...] }. Each account object:

Field	Type	Description
id	integer	Account ID — use for all analytics calls; convert to string for account_ids in createSocialMediaPost
name	string	Account display name
type	string	Account type — see values below

type values and their meaning:

type value	Platform	Notes
Facebook page	Facebook	—
Instagram business / Instagram profile	Instagram	—
Youtube account	YouTube	—
TikTok profile	TikTok Personal	use tiktok metrics set
TikTok profile (business)	TikTok Business	use tiktokBusiness metrics set
LinkedIn company	LinkedIn	use LinkedIn Company metrics set
LinkedIn profile	LinkedIn	use LinkedIn Personal metrics set
Pinterest board	Pinterest	—
Threads account	Threads	—
Bluesky account	Bluesky	—
Google Profile	Google Business	—

createSocialMediaPost

Parameter	Type	Required	Description
message	string	Yes	Post text (max 5000 chars)
account_ids	string[]	Yes	Target account IDs
action	string	Yes	schedule, add_to_queue, or draft
date	string	No	Schedule datetime: YYYY-MM-DD HH:MM
media	string[]	No	Public media URLs (max 10)
additional	object	No	Platform-specific settings

getSocialMediaAnalyticsRange

Retrieves time-series data for selected metrics within a date range.

Parameter	Type	Required	Description
account_id	integer	Yes	Social media account ID (from getSocialMediaAccounts)
metrics	string[]	Yes	List of metrics to retrieve (see references/ANALYTICS_GUIDE.md)
date_from	string	Yes	Start date: YYYY-MM-DD
date_to	string	Yes	End date: YYYY-MM-DD
tz	string	No	Timezone, e.g. UTC, Europe/Warsaw (default: UTC)

Returns a structured object:

• data — array of { date, metrics: AnalyticsMetric[] } — per-day time-series
• baseLine — { [metricId]: AnalyticsMetric } — aggregated totals for the full period, each with value (current) and prevValue (equivalent previous period)
• additional — { [metricId]: AnalyticsMetric[] } — extra metrics computed over different windows (e.g., 28-day reach)

Unknown metrics are silently ignored. See references/ANALYTICS_GUIDE.md for the full metric list, default metrics per network, and response examples.

getSocialMediaAnalyticsPosts

Retrieves analytics for individual posts within a date range.

Parameter	Type	Required	Description
account_id	integer	Yes	Social media account ID
date_from	string	Yes	Start date: YYYY-MM-DD
date_to	string	Yes	End date: YYYY-MM-DD
page	integer	No	Page number (default: 1, minimum: 1)
per_page	integer	No	Posts per page (default: 10, max: 100)

Returns paginated post list with per-post metrics (likes, impressions, etc.). Fields include all_posts_count, current_page, pages_count, and posts array with id, message, publishedDate, postUrl, postType, media, and metrics.

Pagination: To fetch all posts, use per_page: 100 to minimize API calls, start with page: 1 and keep incrementing until current_page >= pages_count. Stop when there are no more pages or posts is empty.

getSocialMediaAnalyticsAggregated

Retrieves aggregated analytics (totals and averages) for an account within a date range.

Parameter	Type	Required	Description
account_id	integer	Yes	Social media account ID
date_from	string	Yes	Start date: YYYY-MM-DD
date_to	string	Yes	End date: YYYY-MM-DD

Returns data (daily metrics array) and baseLine with four aggregated KPIs: impressions_aggregated, engagement_aggregated, followers_aggregated, publishing_aggregated. Each KPI includes value (current period) and prevValue (previous period for comparison).

getSocialMediaAnalyticsAudience

Retrieves audience demographics and follower data for an account.

Parameter	Type	Required	Description
account_id	integer	Yes	Social media account ID
date_from	string	Yes	Start date: YYYY-MM-DD
date_to	string	Yes	End date: YYYY-MM-DD
tz	string	No	Timezone, e.g. UTC, Europe/Warsaw

Returns audience breakdown: audience_page_fans_gender_age (age/gender split), audience_page_fans_country (followers by country code), audience_page_fans_city (followers by city). Not all fields are available for every network.

Action Types

Action	When to Use	date Required?
schedule	Post at a specific date/time	Yes
add_to_queue	Add to the account's auto-schedule queue	No
draft	Save for later editing in the Simplified dashboard	No

Default: When the user doesn't specify timing, use add_to_queue. When they give a date/time, use schedule. When they say "save" or "draft", use draft.

Platform Settings Quick Reference

All platform settings go inside the additional object, grouped by platform name. Bold = required. For full details see references/PLATFORM_GUIDE.md.

Platform	Required additionals	Optional additionals
Facebook	postType	—
Instagram	postType, channel	postReel (reel only)
TikTok	postType, channel, post	postPhoto (photo only)
TikTok Biz	postType, post	postPhoto (photo only)
YouTube	postType, post	—
LinkedIn	audience	—
Pinterest	post	—
Threads	channel	—
Google	post	—
Bluesky	—	—

Key enum values:

Platform	Field	Values
Facebook	postType.value	post*, reel, story
Instagram	postType.value	post*, reel, story
Instagram	channel.value	direct*, reminder
TikTok	postType.value	video*, photo
TikTok	channel.value	direct*, reminder
TikTok	post.privacyStatus	PUBLIC_TO_EVERYONE*, MUTUAL_FOLLOW_FRIENDS, FOLLOWER_OF_CREATOR, SELF_ONLY
YouTube	postType.value	video*, short
YouTube	post.privacyStatus	"", public, private, unlisted
LinkedIn	audience.value	PUBLIC*, CONNECTIONS, LOGGED_IN
Threads	channel.value	direct*, reminder
Google	post.topicType	STANDARD*, EVENT, OFFER

* = default

Example Workflows

Simple Queue Post

1. getSocialMediaAccounts({ network: "instagram" })
2. createSocialMediaPost({
     message: "Check out our new feature! 🚀",
     account_ids: ["acc_123"],
     action: "add_to_queue",
     media: ["https://cdn.example.com/image.jpg"],
     additional: {
       instagram: {
         postType: { value: "post" },
         channel:  { value: "direct" }
       }
     }
   })

Scheduled YouTube Short

1. getSocialMediaAccounts({ network: "youtube" })
2. createSocialMediaPost({
     message: "Quick tip: how to use our API",
     account_ids: ["acc_456"],
     action: "schedule",
     date: "2026-03-10 14:00",
     media: ["https://cdn.example.com/video.mp4"],
     additional: {
       youtube: {
         postType: { value: "short" },
         post: {
           title: "API Quick Tip",
           privacyStatus: "public",
           selfDeclaredMadeForKids: "no"
         }
       }
     }
   })

Multi-Platform Campaign

1. getSocialMediaAccounts()
2. createSocialMediaPost({
     message: "Big announcement! We just launched v2.0 🎉",
     account_ids: ["ig_acc", "fb_acc", "li_acc"],
     action: "schedule",
     date: "2026-03-15 09:00",
     media: ["https://cdn.example.com/launch.jpg"],
     additional: {
       instagram: { postType: { value: "post" }, channel: { value: "direct" } },
       facebook:  { postType: { value: "post" } },
       linkedin:  { audience: { value: "PUBLIC" } }
     }
   })

Analytics: Time-Series Metrics

1. getSocialMediaAccounts({ network: "instagram" })
2. getSocialMediaAnalyticsRange({
     account_id: 123,
     metrics: ["reach", "follower_count", "total_interactions", "saves"],
     date_from: "2026-02-01",
     date_to: "2026-02-28",
     tz: "Europe/Warsaw"
   })

Analytics: Post Performance Report

1. getSocialMediaAccounts()
2. getSocialMediaAnalyticsPosts({
     account_id: 456,
     date_from: "2026-02-01",
     date_to: "2026-02-28",
     page: 1,
     per_page: 100
   })
// Increment page until current_page >= pages_count

Analytics: Account Overview (KPIs + Audience)

1. getSocialMediaAccounts({ network: "facebook" })
2. getSocialMediaAnalyticsAggregated({
     account_id: 789,
     date_from: "2026-02-01",
     date_to: "2026-02-28"
   })
3. getSocialMediaAnalyticsAudience({
     account_id: 789,
     date_from: "2026-02-01",
     date_to: "2026-02-28"
   })

Gotchas

• Analytics account_id is an integer, not a string — use the numeric id from getSocialMediaAccounts
• Analytics date format is YYYY-MM-DD (no time component, unlike post scheduling)
• Unknown metrics are silently ignored by getSocialMediaAnalyticsRange — check references/ANALYTICS_GUIDE.md for per-network availability
• Audience data availability varies — getSocialMediaAnalyticsAudience may return partial or empty data depending on the network
• Date format must be YYYY-MM-DD HH:MM (24-hour, no seconds, no timezone — uses account timezone)
• Media URLs must be publicly accessible — pre-signed or CDN URLs work, localhost does not
• date is required when action is schedule — omit it for add_to_queue and draft
• Platform character limits — always check before composing; see references/PLATFORM_GUIDE.md for limits per platform
• Instagram always requires channel — include channel: { value: "direct" } for every Instagram post
• TikTok postType values are video and photo (not image)
• TikTok channel values are direct and reminder (not business)
• LinkedIn audience value is LOGGED_IN (not LOGGED_IN_MEMBERS)
• Google topicType only has STANDARD, EVENT, OFFER (no PRODUCT)
• Instagram story — message must be empty (""), max 1 photo
• Reels and Shorts require video — Instagram reel, Facebook reel, YouTube short all require a video file in media; images are not allowed (photos.max: 0)
• YouTube always requires post.title — always include additional.youtube.post with a title field for every YouTube video or short