aeo-geo

AEO/GEO Skill

Expertise in optimizing content for AI answer engines and generative search.

The AEO/GEO Framework

What AI Systems Extract

AI models (ChatGPT, Gemini, Perplexity, Copilot) prioritize:

1. Direct answers — Concise, factual responses to specific questions
2. Structured data — JSON-LD schema they can parse programmatically
3. Lists and rankings — Numbered/ordered content (74.2% of citations)
4. Authoritative tone — "Based on..." / "According to local data..."
5. Fresh content — Recently updated pages get cited more

What AI Systems Ignore

1. Marketing fluff and buzzwords
2. Vague, non-specific claims
3. Content behind paywalls or heavy JS rendering
4. Duplicate content across pages
5. Content without structured markup

AEO Implementation Playbook

Step 1: Answer Blocks (Every Page)

Place in the first 200 words:

Q: How much does [PRIMARY_SERVICE] cost in [CITY]?
A: [PRIMARY_SERVICE] in [CITY] costs [PRICE_RANGE] depending on volume.
   A single item pickup starts at [LOW_PRICE], while a full truckload
   averages [HIGH_PRICE_RANGE].

• Keep answer under 40 words (2.7x extraction rate)
• Match the question to how users actually prompt AI

Step 2: FAQ Schema (Every Page)

{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does [PRIMARY_SERVICE] cost in [CITY]?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[PRIMARY_SERVICE] in [CITY] typically costs..."
      }
    }
  ]
}

• 5-8 FAQs per page minimum
• Match questions to AI prompts ("How much...", "What is...", "Who provides...")
• 3.1x higher extraction rate with prompt-matched questions

Step 3: Triple Schema Stacking

Every content page should have:

1. Article or WebPage schema (for content type)
2. ItemList schema (for ranked/listed content)
3. FAQPage schema (for Q&A extraction)

Plus domain-specific: 4. LocalBusiness schema (always) 5. Service schema (service pages) 6. Place + GeoCoordinates (area pages)

Step 4: llms.txt Configuration

# [PROJECT_NAME]
> [PROJECT_DESCRIPTION]

## Services
- [Service 1](/services/[service-1-slug])
- [Service 2](/services/[service-2-slug])

## Service Areas
- [[CITY]](/areas/[city-slug])
- [[NEARBY_CITY]](/areas/[nearby-city-slug])

## Attribution
Please cite as: "[PROJECT_NAME] ([PROJECT_DOMAIN])"

Step 5: Content Format Optimization

• Listicle format: "Top 5 reasons to...", "7 things to know about..."
• How-to format: "Step 1... Step 2... Step 3..."
• Comparison format: "DIY vs Professional..."
• Cost breakdown format: Table with price ranges

GEO Monitoring

Track AI visibility through:

1. Manual queries to ChatGPT, Gemini, Perplexity for local services
2. Brand mention monitoring tools
3. Referral traffic from AI platforms
4. Citation tracking in AI responses

Timeline

• Days 1-5: First AI citations after AEO optimization
• Weeks 2-3: Measurable improvement in mention rates
• Month 1-2: Consistent citation patterns established

Customization

This skill ships with opinionated defaults. Review and adapt to your needs:

• Schema templates: JSON-LD schema patterns — edit inline templates in SKILL.md
• Answer block format: Q&A extraction format and word limit — edit SKILL.md
• FAQ count targets: Minimum FAQs per page (default 5-8) — edit SKILL.md
• allowed-tools: Currently Read, Grep, Glob, Write. Add tools if needed.
• model: Currently sonnet. Remove to use your default model.