Brand Guidelines

Brand Guidelines

Compile all brand work for "$ARGUMENTS" into a comprehensive brand guidelines document — the single source of truth for anyone using the brand.

Prerequisites

Read all prior phase artifacts. If 04-visual.md does not exist, tell the user:

Phase 4 (Visual) has not been completed for "$ARGUMENTS". Run /branding:visual $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/branding/$ARGUMENTS/skip-log.md.

Process

1. Read all prior artifacts:

   • Read .metapowers/branding/$ARGUMENTS/01-discover.md for context
   • Read .metapowers/branding/$ARGUMENTS/02-strategy.md for brand platform
   • Read .metapowers/branding/$ARGUMENTS/03-verbal.md for voice, tone, messaging
   • Read .metapowers/branding/$ARGUMENTS/04-visual.md for visual identity
   • Read plugins/branding/shared/brand-guidelines-template.md for output structure

2. Compile the brand guidelines following the template, combining:

   • Brand overview (purpose, vision, mission, values from Strategy)
   • Logo usage rules and variations (from Visual)
   • Color palette with specifications (from Visual)
   • Typography system (from Visual)
   • Imagery and photography guidelines (from Visual)
   • Voice and tone guidelines (from Verbal)
   • Application examples — how the brand appears across key touchpoints

3. Add compliance rules:

   • What must always be done (mandatory elements)
   • What must never be done (prohibited uses)
   • Common mistakes to avoid
   • When to seek brand team approval

4. Reference assets:

   • Link to all files in .metapowers/branding/$ARGUMENTS/assets/
   • List available logo variants, fonts, and imagery

5. Write the artifact to .metapowers/branding/$ARGUMENTS/05-guidelines.md

Output

The brand guidelines written to .metapowers/branding/$ARGUMENTS/05-guidelines.md. Present a summary to the user highlighting:

• Sections covered
• Number of compliance rules
• Asset inventory
• How other domains can use these guidelines (e.g., /branding:audit)