brilliant-directories

Brilliant Directories

Brilliant Directories (BD) is the SaaS platform behind 50,000+ membership and directory websites. This skill gives you programmatic control over a BD-powered site via its REST API.

What having this skill active means for your user

You can do, without them opening the BD admin UI:

• Member ops — create, bulk import, update, search, delete members; auto-fetch profile photos/logos/cover images from external URLs (web-scrapes, CSVs, cross-site migrations); manage categories, credits, and tags
• Content ops — write blog articles, events, job listings, coupons, video posts, photo albums, property/product listings; edit the homepage, landing pages, about/contact, SEO meta tags, social Open Graph tags
• Taxonomy ops — build out the site's 3-tier category hierarchy (Top Category → Sub Category → Sub-Sub Category) from scratch or inline while creating members
• Inbox & engagement — read lead inbox, moderate reviews, trigger lead matching to send notification emails to eligible members
• Site config — edit navigation menus, form fields, email templates, widgets, smart lists, 301 redirects, membership plans
• Billing introspection — pull a member's invoice history and subscription status (read-only)

Typical outcome unlocks: "scrape 50 local businesses → create members with logos locally stored → write a blog post showcasing them → add redirects preserving SEO" — one agent run, zero admin clicks.

Ground truth

The authoritative source for every available operation is the OpenAPI spec: https://raw.githubusercontent.com/brilliantdirectories/brilliant-directories-mcp/main/mcp/openapi/bd-api.json

If this skill and the spec disagree, the spec wins. Scan the relevant tool description end-to-end before claiming a limit — BD exposes BD-specific capabilities (auto-image-import, auto-category-create, parent=>child sub-sub syntax, filename-is-full-path) that don't match typical REST API assumptions.

When to activate

Activate this skill when the user:

• Mentions "my BD site," "my directory," "my directoryup site," "brilliant directories," or "my members"
• Asks to manage, import, update, export, search, or bulk-modify members/leads/posts/pages
• Wants to update the homepage, create a landing page, edit site content, or change SEO
• Wants to send emails, manage templates, configure forms, categories, tags, menus, or membership plans
• Mentions automating tasks across their directory/membership platform
• Asks something that sounds like an admin-panel task on a BD-powered site

Two ways to reach the API (agent-agnostic)

This skill works with any AI agent. Two integration paths — use whichever the agent supports:

Path A — MCP (preferred for Claude Desktop / Cursor / Windsurf / Cline / Claude Code)

The user installs the MCP server once; it exposes every BD operation as a tool. To check if it's active, look at your available tools for names like verifyApiKey, listUsers, createUser, listWebPages, etc.

Two install options — both give the full tool surface + same agent directives:

1. Remote (no Node.js install): add an MCP server to the AI client's config pointing at https://brilliantmcp.com with two headers — X-Api-Key (user's BD API key) and X-BD-Site-URL (user's BD site URL). This hits our hosted Cloudflare Worker; the user does nothing on their machine beyond editing the config file.
2. Local (runs as a child process on the user's machine, needs Node.js): run the setup wizard:

   npx --prefer-online brilliant-directories-mcp@latest --setup
   

   The wizard asks for their BD site URL and API key, then configures their AI client automatically. After a client restart, the tools become available.

Both paths are documented in detail in the README's "Setup by Platform" section. Remote is the faster recommendation for non-technical users; Local is useful when the user wants the MCP on their own infrastructure.

Getting an API key: BD Admin > Developer Hub > Generate API Key (full walkthrough: https://support.brilliantdirectories.com/support/solutions/articles/12000088768).

Path B — Direct HTTPS using the OpenAPI spec (for ChatGPT Actions, n8n, Make, Zapier, LangChain, custom agents)

If MCP isn't available but the agent can make authenticated HTTP requests:

• Base URL: the user's BD site, full canonical URL with www. if applicable (e.g., https://www.mysite.com) — never hardcode, always ask
• Auth: HTTP header X-Api-Key: {user's API key}
• All endpoints and schemas: the OpenAPI spec URL above. Read it to discover operations, required fields, response shapes.

Both paths hit the same underlying REST API and behave identically.

Tool / operation discovery (future-proof rule)

Never assume a tool exists based on this document. BD's API grows over time and this skill can't be updated for every new resource. The correct pattern:

1. If using MCP: list your available tools. Use whatever the client exposes.
2. If using HTTP directly: GET the OpenAPI spec (URL above). Enumerate paths to see every endpoint. Each operation's operationId is the stable name.
3. To discover writable fields on any resource: many resources expose a /fields endpoint (e.g., GET /api/v2/user/fields, GET /api/v2/data_posts/fields) that returns field metadata including required, type, choices, and helpText.

If a user asks for something and no matching operation appears in the spec, say so honestly: "The BD API doesn't currently expose that operation — you'll need to do it in the BD admin panel."

Core conventions (stable across all resources)

Authentication

Every API call uses X-Api-Key as an HTTP header. Via MCP, the server handles this automatically. Never ask the user to paste their API key into chat.

Base URL pattern

All endpoints live under {site_url}/api/v2/{resource}/{action} — e.g., https://www.mysite.com/api/v2/user/get.

Pagination (cursor-based)

• Request: limit (default 25, max 100) + page (opaque cursor token from prior response's next_page)
• Response includes: total, current_page, total_pages, next_page, prev_page
• Never assume sequential integer page numbers. The page parameter is an opaque token.

Filtering

All list endpoints support property-based filtering:

?property=city&property_value=Los Angeles&property_operator==

Operators: =, LIKE, >, <, >=, <=. Multiple filters via property[]=...&property_value[]=....

Sorting

?order_column=last_name&order_type=ASC

Response shape

Success: { "status": "success", "message": [...records...] or {record}, ...pagination fields... }. Error: { "status": "error", "message": "human-readable reason" } with standard HTTP status codes.

Rate limits

Default 100 requests per 60 seconds per API key. Customers can request a raise to anywhere between 100 and 1,000/min by contacting Brilliant Directories support — this is NOT a self-service admin setting.

For bulk operations:

1. Warn the user about the limit before starting
2. Add pacing between writes (~600–700ms per call at the default limit)
3. Watch for HTTP 429 responses; if hit, back off at least 60 seconds before retrying
4. For known-large jobs (>500 records), suggest the user contact BD support to raise the limit first

Template tokens in text fields

Many text fields (titles, meta tags, email subjects, page content) support BD template tokens:

• %%%website_name%%% — the site's configured name
• %%Profession%% — the user's profession/category
• Widget embeds: [widget=Widget Name] Preserve these exactly as the user provides — do not "clean them up" or escape them.

Canonical multi-step pattern

For any non-trivial task, follow this sequence:

1. Verify — call verifyApiKey (or GET /api/v2/token/verify) to confirm credentials and site are reachable
2. Discover — if unsure about field names/types, call the resource's /fields endpoint (e.g., GET /api/v2/user/fields)
3. Scope — if the task involves many records, count them first with a narrow list query; confirm count with the user before writing
4. Confirm destructive operations — summarize what you're about to change/delete and ask the user to confirm, especially for bulk writes
5. Act — execute calls, pacing writes per the rate-limit rules
6. Report — summarize what happened: X succeeded, Y failed with specific reasons, Z skipped

Worked example: "Import 300 members from this CSV"

1. Call verifyApiKey → confirm credentials work
2. Call GET /api/v2/user/fields → confirm required fields: email, password, subscription_id
3. Parse the CSV, show the user "I found 300 records, first row looks like: {...}. Proceed?"
4. If >100, warn: "BD's default rate limit is 100/min — this will take ~3 minutes. Want to have BD support raise it first?"
5. For each row: call createUser with ~700ms delay. Track failures with reasons.
6. Report: "Created 287/300. 13 failed: 9 because email already exists, 4 invalid subscription_id."

Worked example: "Set up a Restaurants category with Sushi sub-category and assign a member"

BD classifies members via a 3-tier hierarchy. Each tier is a different API resource with explicit TopCategory / SubCategory / MemberSubCategoryLink naming:

1. createTopCategory (backed by /api/v2/list_professions/create)
   with name="Restaurants", filename="restaurants"
   → returns profession_id (e.g. 42). Populates users_data.profession_id.

2. createSubCategory (backed by /api/v2/list_services/create)
   with name="Sushi", profession_id=42, filename="sushi"
   → returns service_id (e.g. 17)
   — Optional: pass master_id=<parent service_id> to make this a sub-sub-category
     nested under another SubCategory. master_id=0 (default) means directly under the TopCategory.

3. Assign a member — two options depending on whether you need per-link metadata:
   a) Simple (just tag them):
      updateUser with user_id=<Alice>, profession_id=42, services="17"
   b) With per-link metadata (price, specialty, completion count):
      createMemberSubCategoryLink with user_id=<Alice>, service_id=17, avg_price=29.99, specialty=1

Key rules:

• There is NO createProfession or createService tool — those are BD internal names. Use createTopCategory and createSubCategory.
• listTopCategories returns TOP-level only; listSubCategories returns SUB-level (filter by profession_id to scope to one parent).
• Sub-sub-categories are just SubCategories with master_id set to another SubCategory's service_id.
• A member can have ONE TopCategory (profession_id) but MANY SubCategories (services CSV or multiple rel_services rows).

Things to always do

0. Before claiming a limitation ("I can't do X", "the API doesn't support Y", "you'll need to manually..."), READ the relevant tool description first. Don't assume limits based on typical REST APIs. This skill documents BD-specific capabilities that are NOT obvious from tool names alone — notably: external image URLs are auto-fetched (via auto_image_import=1), categories auto-create by name on createUser, services CSV supports parent=>child sub-sub-category syntax, and more. If the user asks for something you think you can't do, scan createUser / updateUser descriptions end-to-end before responding "I can't." 9 times out of 10 the capability exists and is documented.
1. Treat the OpenAPI spec as the source of truth. If this skill and the spec disagree, trust the spec.
2. Verify before bulk ops — call the token-verify endpoint before any job touching >50 records.
3. Respect rate limits — warn the user, pace writes, back off on 429.
4. Confirm destructive operations — deletes, bulk updates, overwrites — always summarize and require explicit confirmation.
5. Use pagination tokens, not page numbers.
6. Discover fields at runtime when unsure — /fields endpoint or the spec's schema for the operation.
7. Acknowledge when an operation doesn't exist rather than inventing one.
8. Consider downstream side-effects — when an operation changes a URL-facing field (a slug, filename, category path), inbound links to the old URL break. Ask the user if they want a compensating action (e.g., a redirect rule). The same principle applies elsewhere: renaming a required category may leave orphan records; deleting a membership plan affects every member on it. Think one hop ahead and offer the user the safer workflow.
9. If a new/updated record isn't visible on the public site, check the fundamentals before assuming a cache bug. BD's API writes take effect immediately when the inputs are correct. If the user reports 404 or "I don't see it," first verify: (a) the required fields were all provided, (b) any enum-typed fields (e.g., seo_type, active, post_status) received valid values, (c) active/status flags are set to the "visible" value (typically content_active=1 for pages, post_status=1 for posts, active=2 for members). Only if those check out and the record is still invisible, suggest the user try re-saving the record in BD admin as a last-resort cache nudge — but this is rare.
10. When supplying external image URLs to createUser or updateUser, include auto_image_import=1 by default. Fields that accept image URLs (profile_photo, logo, cover_photo) are stored as-is unless this flag is set — meaning the images will break if the source host goes down. Setting auto_image_import=1 makes BD fetch and store the images locally. This is the right default for any web-scrape, CSV import, or cross-site migration flow. Only skip it when the user explicitly says "keep the external reference."
11. Categories can be passed by ID or by NAME on createUser / updateUser. BD accepts both: pass profession_id (numeric) or profession_name (string) for top-level, and services as a CSV mixing IDs and names. Auto-create rules differ: on createUser, unknown names are ALWAYS auto-created (hardcoded). On updateUser, unknown names are silently SKIPPED unless you pass create_new_categories=1. Verified live on the BD test site 2026-04-18. If the user says "create a member in a new Restaurants → Sushi category," just pass profession_name="Restaurants", services="Sushi" on createUser — no need to call createTopCategory / createSubCategory first. For deeper sub-sub nesting, fall back to createSubCategory with master_id.

Things to never do

1. Never ask the user to paste their API key into chat. The key lives in their MCP config or their HTTP client's secret store. If they have to provide it, direct them to --setup.
2. Never assume sequential page numbers — pagination is cursor-based.
3. Never run mass deletes without explicit user confirmation — even if the user sounded confident. Summarize first.
4. Never invent field names. If unsure, call /fields on the resource or read the OpenAPI schema.
5. Never retry indefinitely on 429 — back off at least 60s; offer to pace or raise the limit.
6. Never hardcode the site URL — it's per-customer; always ask or read from config.
7. Never rely on memorized endpoint lists — the API evolves; check the spec.
8. Never invent URL prefixes when building a member's public profile link. Every user record has a filename field — that IS the full relative path. The public profile URL is simply <site-domain>/<user.filename>. Do NOT prepend /business/, /profile/, /member/, /listing/, or any other segment. BD's router resolves filename verbatim. Same rule applies to post URLs (use the post's filename or post_token as documented in the post endpoints).

BD terminology glossary

• Member / user — an account on a BD site. Core resource.

• Subscription / plan / membership plan — a tier a member belongs to. Referenced as subscription_id.

• Top Category / Profession — LEVEL 1 of the member taxonomy (e.g., "Restaurants"). Stored in list_professions. Use createTopCategory, listTopCategories, etc. Populates users_data.profession_id. A member has exactly one.

• Sub Category / Service — LEVEL 2, nested under a Top Category (e.g., "Sushi" under "Restaurants"). Stored in list_services. Use createSubCategory with profession_id = parent Top's ID. Members can have many — set via users_data.services CSV or via createMemberSubCategoryLink.

• Sub-Sub Category — LEVEL 3 (optional nesting). Just a SubCategory with master_id pointing at a parent SubCategory's service_id. Created via createSubCategory with non-zero master_id.

• Member ↔ Sub Category link / rel_services — join-table row linking a member to a SubCategory with per-link metadata (avg_price, specialty, num_completed). Use createMemberSubCategoryLink when metadata matters; otherwise the simpler users_data.services CSV field works.

• Post Type — a configuration row in data_categories that defines a category of user-publishable content (Blog, Event, Photo Album, Property, Product, etc.). Managed via listPostTypes / getPostType / updatePostType / deletePostType. Each post type has a data_type field (integer) that classifies its family. Post types are read/updated via API, but NOT creatable via the API (too admin-specific — create new post types in BD admin UI). Do NOT create posts via these tools — this is metadata only.

• Single-Image Post — a post record in the Single-Image family (one feature image per post). Post types with data_type=9 (video) or data_type=20 (article, event, blog, job, coupon, discussion) fall here. Managed via listSingleImagePosts / createSingleImagePost / etc. Backed by data_posts table.

• Multi-Image Post — a post record in the Multi-Image family (photo albums, galleries, property listings with multiple photos). Post types with data_type=4 (Photo Album, Classified, Property, Product) fall here. Managed via listMultiImagePosts / createMultiImagePost / etc. Backed by users_portfolio_groups table. Individual photos within a Multi-Image Post are managed separately via MultiImagePostPhoto tools.

• Multi-Image Post Photo — individual photo within a Multi-Image Post. Added AFTER the parent Multi-Image Post via createMultiImagePostPhoto using the returned group_id. Backed by users_portfolio table.

  Deciding Single vs. Multi: look up the target post type via getPostType → read its data_type field → data_type=4 means Multi-Image, any other value in {9,20} means Single-Image. Other data_type values ({10, 13, 21, 29}) are internal admin types (Member Listings, Reviews, Specialties, Favorites) — use the resource-specific endpoint instead.

  Auto-image-import rule (same as createUser): when any external image URL is supplied on a createSingleImagePost or createMultiImagePost, default auto_image_import=1 so BD fetches the image and stores it locally. Skip only when the user explicitly wants external URL references kept.

• Web Page / SEO page / list_seo — any static-ish page on the site: homepage (seo_type=home), about, contact, custom landing pages (seo_type=content), profile/search result templates. Managed via listWebPages, getWebPage, createWebPage, updateWebPage, deleteWebPage. Note: several page fields have admin-UI labels that differ from the API field name (e.g., show_form is actually the "Apply NoIndex, NoFollow" toggle, NOT a contact-form toggle) — see createWebPage/updateWebPage tool descriptions for the full field→UI-label mapping.

• Widget — reusable HTML component embeddable in pages/emails via [widget=Name] shortcode.

• Lead — an inbound contact/inquiry, can be routed/matched to relevant members.

• Form — a configurable form that collects inputs (signup, contact, quote request, etc.).

• Redirect / redirect_301 — a 301 permanent redirect rule. Maps an old URL path to a new destination. Used after profile renames, post slug changes, category restructuring, or custom URL migrations to preserve SEO and inbound links.

• Template token — placeholder like %%%website_name%%% expanded at render time.

• Active status — most BD records have an active or content_active field where 1 = visible/live and 0 = hidden/draft. Members use a 3-state convention (1 = not active, 2 = active, 3 = canceled, etc.) — always verify via /fields for the specific resource.

Reference URLs

• OpenAPI spec (live, authoritative): https://raw.githubusercontent.com/brilliantdirectories/brilliant-directories-mcp/main/mcp/openapi/bd-api.json
• Full endpoint docs (human-readable): https://github.com/brilliantdirectories/brilliant-directories-mcp/tree/main/docs
• npm package (MCP server): https://www.npmjs.com/package/brilliant-directories-mcp
• Issues / bug reports: https://github.com/brilliantdirectories/brilliant-directories-mcp/issues
• BD's own API documentation: https://support.brilliantdirectories.com/support/solutions/articles/12000108045
• Generate an API key: https://support.brilliantdirectories.com/support/solutions/articles/12000088768

Installation recap for the user

If the user needs to set up the MCP server, two options — Easy is the recommended path for non-technical users:

Easy (no Node.js install): Add an MCP server to their AI client's config pointing at https://brilliantmcp.com with two headers:

• X-Api-Key → their BD API key
• X-BD-Site-URL → their BD site URL

Advanced (runs locally, needs Node.js): Setup wizard configures their client automatically.

npx brilliant-directories-mcp@latest --setup

After either path, restart their AI client — tools become available.

For non-MCP integrations (ChatGPT Actions, n8n, Make, Zapier, Postman, custom agents): import the OpenAPI spec URL directly and authenticate with the X-Api-Key header.

Bundled growth skills

This plugin ships with growth-automation skills that turn the MCP tools into higher-level workflows. Each skill is invoked via the /bd: namespace.

/bd:events — Researches local events from public web sources and creates SEO-rich event posts on the user's BD site. Walks through site context, hunts events matching the user's vertical and location, applies quality gates (date sanity, source credibility, confidence threshold), manufactures structured post bodies with FAQ + internal/external linking + source attribution, geocodes addresses via OpenStreetMap. Interactive or autonomous mode. Drafts by default in autonomous runs.

More skills are in the backlog (/bd:jobs, /bd:blog, /bd:properties, /bd:seo, etc.) — each will follow the same shared methodology under skills/_shared/.

Skills architecture

All BD growth skills share a common protocol layer in skills/_shared/:

• METHODOLOGY.md — research methodology, quality gates, dedup, mode detection, audit
• URL-PATTERNS.md — BD internal URL construction patterns
• SAFETY-RULES.md — whitehat scraping, attribution, no-fabrication
• BD-PROTOCOLS.md — MCP wrapper specifics (rate limits, force-injections)
• ANTI-SLOP.md — writing voice and AI-pattern blacklist (mandatory for any content generation)

Per-skill files in skills/<name>/SKILL.md layer on data-type-specific details: post type discovery, field reference, source candidates, EEAT template, dedup keys.

Always read the relevant _shared/*.md files before running any /bd:* skill.