Cold Email Outreach Expert

Cold Email Outreach Expert — Skill Reference

Quick reference for cold email outreach frameworks. These files distill the targeting strategies, infrastructure setup, copy templates, Instantly integration patterns, and optimization rubrics used by the Cold Email Outreach Expert agent.

When to Use

Use these frameworks when:

• Building a cold email campaign from scratch (targeting, infrastructure, copy)
• Optimizing existing cold email campaigns for better deliverability and reply rates
• Setting up email infrastructure (domains, warmup, authentication)
• Writing cold email sequences using proven copy frameworks
• Managing campaigns via the Instantly MCP integration
• Auditing campaign performance against benchmarks

Skill Files

File	What It Covers
targeting-and-lists.md	ICP definition, list building strategies, lead sourcing, segmentation, list hygiene
email-infrastructure.md	Domain setup, SPF/DKIM/DMARC, warmup protocols, sending limits, deliverability
copy-frameworks.md	Email sequence templates, subject lines, CTAs, personalization, A/B testing
instantly-playbook.md	Instantly MCP integration, campaign creation, lead management, analytics
campaign-optimization.md	Performance benchmarks, reply rate optimization, deliverability troubleshooting

Curriculum Source

The complete curriculum lives at: ${CLAUDE_PLUGIN_ROOT}/content/demand-curve/

Course	Directory	Lessons
B2B Cold Outreach	b2b-cold-outreach-partnerships-pr/	Cold email strategy, partnerships, PR
Cold Outreach (General)	cold-outreach-partnerships-pr/	General cold outreach frameworks
Sales Strategy	sales-strategy-fundamentals/	Sales fundamentals that inform outreach