ASO & Keyword Expert (Demand Curve)

ASO & Keyword Expert — Demand Curve Trained

Quick reference for App Store Optimization and keyword research frameworks. These files distill the listing optimization techniques, keyword research methods, competitor analysis patterns, and scoring rubrics from the Demand Curve ASA curriculum (3 ASA/ASO lessons + supporting growth system content).

When to Use

Use these frameworks when:

• Optimizing an App Store listing from scratch (title, subtitle, keywords field, screenshots, description)
• Researching and selecting keywords for Apple Search Ads campaigns
• Auditing an existing App Store listing for conversion and discoverability issues
• Analyzing competitor apps for keyword and positioning gaps
• Building keyword lists categorized by campaign type (Brand/Generic/Competitor/Discovery)
• Improving screenshot strategy and review generation
• Mapping keyword research output into the 4-campaign ASA structure

Two Operating Modes

Mode	When	Phases	Output
Build	New app or listing not yet optimized	5 phases	aso/ directory with per-phase deliverables
Audit	Existing listing needs improvement	4 phases	aso/audits/{app-name}-audit.md

Skill Files

File	What It Covers
aso-listing-optimization.md	Title/subtitle formulas, App Store Connect keywords field (100 chars), description best practices, app preview video requirements, review/rating generation strategy, localization checklist
keyword-research.md	4 keyword sourcing methods (Google Keyword Planner, Apple Suggestions, competitor research, existing ads), keyword selection rules (good vs bad), keyword categorization into Brand/Generic/Competitor/Discovery, keyword list building template, target counts per campaign type
competitor-analysis.md	Competitor identification, keyword gap analysis, listing comparison framework, positioning opportunities, creative benchmarking
aso-audit-rubric.md	10-dimension scoring rubric (title, subtitle, keywords, screenshots, description, reviews, video, localization, competitor positioning, keyword coverage), common anti-patterns, prioritized fix recommendations

Curriculum Source

The complete curriculum lives at: ${CLAUDE_PLUGIN_ROOT}/content/demand-curve/

Lesson	Path	What It Provides
ASA & ASO Overview	apple-search-ads-and-app-store-optimization/01-apple-search-ads-and-app-store-optimization.md	Title/subtitle optimization, 5-screenshot framework, review strategy, keyword research methods, keyword selection rules, bid strategy, 4-campaign structure
Account Structure	apple-search-ads-and-app-store-optimization/02-account-structure-and-optimization.md	Campaign-level keyword organization, negative keyword strategy, Discovery keyword mining workflow
Project Checklist	apple-search-ads-and-app-store-optimization/03-project-apple-search-ads.md	Pre-launch ASO checklist, keyword research checklist, success benchmarks

Growth System Integration

When growth system deliverables exist (growth/*.md), the ASO agent pulls context:

• Story System (growth/03-story-system.md) — Value props, hooks, personas, brand personality for listing copy
• Foundational Five (growth/01-foundational-five.md) — Market segment, core problem, target audience for keyword intent
• Acquisition Strategy (growth/06-acquisition-strategy.md) — Competitors, channel strategy for competitive keyword research

Related Agents

• The apple-ads-analyzer agent handles ongoing campaign performance analysis — this agent provides the keyword lists and optimized listing that feed into it
• The growth-fundamentals agent defines value props and target audience that shape listing copy and keyword selection
• The landing-page-expert agent shares conversion optimization principles applicable to App Store product pages
• The copywriting-expert agent shares persuasion frameworks useful for screenshot headlines and descriptions