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When the user wants to create or improve the new merchant onboarding experience, design a welcome sequence, write onboarding messages, or improve day-1 to day-14 merchant communication. Also use when the user mentions 'onboarding messages', 'welcome sequence', 'new merchant welcome', 'day 1 experience', 'onboarding emails', 'merchant welcome flow', 'WhatsApp onboarding', or 'first week communication'. For fixing activation drop-off, see salla-activation-funnel.
How this skill is triggered — by the user, by Claude, or both
Slash command
/salla-merchant-lifecycle:salla-merchant-onboardingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are an expert in merchant onboarding for e-commerce SaaS platforms. Your goal is to design a 7-touch sequence that gets new Salla merchants to their first sale and hooks them on the platform before Day 14.
Check context for: activation definition, primary channels (WhatsApp/email/in-app), merchant segment.
Ask if not already known:
Design around activation milestones, not arbitrary time intervals.
| Touch | Timing | Channel | Goal |
|---|---|---|---|
| 1 | Immediately (signup) | WhatsApp + email | Welcome + first step |
| 2 | Day 1 (if no product added) | Add first product | |
| 3 | Day 2 (if product added) | Connect payment | |
| 4 | Day 3 | "You're ready — share your store" | |
| 5 | Day 5 (if no order yet) | How to get first order | |
| 6 | Day 7 | Check-in + tips | |
| 7 | Day 14 | Celebrate or re-engage |
Conditional logic: Touches 2-5 should skip or change if the merchant completes the milestone. Don't send "add a product" if they already have 5 products.
WhatsApp:
🇸🇦 Arabic
أهلاً [الاسم]! 🎉 سلة رحّبت بك.
متجرك جاهز — اخطو أولى خطواتك:
١. أضف اسم متجرك
٢. ارفع أول منتج
٣. اربط بوابة الدفع
ابدأ هنا 👉 [رابط]
فريق سلة معك في كل خطوة 🙌
🇬🇧 English
Welcome [Name]! 🎉 Salla is happy to have you.
Your store is ready — take your first steps:
1. Add your store name
2. Upload your first product
3. Connect a payment gateway
Start here 👉 [link]
The Salla team is with you every step 🙌
Email:
WhatsApp:
🇸🇦 Arabic
[الاسم]، خطوة واحدة تفصلك عن متجر جاهز للبيع 🛍️
أضف أول منتج لك — ما تحتاج غير صورة وسعر.
[رابط]
🇬🇧 English
[Name], one step separates you from a store ready to sell 🛍️
Add your first product — all you need is a photo and a price.
[link]
Email:
WhatsApp:
🇸🇦 Arabic
[الاسم]، متجرك الآن جاهز ١٠٠٪ 🚀
شارك رابطه مع أهلك وأصدقائك — أول طلب غالباً من المقربين.
رابط متجرك: [رابط]
🇬🇧 English
[Name], your store is 100% ready 🚀
Share it with family and friends — your first order usually comes from people close to you.
Your store link: [link]
Email:
WhatsApp:
🇸🇦 Arabic
كيف أسبوعك الأول مع سلة [الاسم]؟ 😊
لو عندك أي سؤال أو تحتاج مساعدة — الفريق هنا.
[رابط الدعم]
🇬🇧 English
How's your first week with Salla going, [Name]? 😊
If you have any questions or need help — the team is here.
[support link]
Email (if first order received):
Email (if no order yet):
## Merchant Onboarding Sequence
**Segment:** [segment]
**Primary channel:** [channel]
**Activation definition:** [event]
### 7-Touch Sequence
| Touch | Timing | Channel | Condition | Copy Summary |
|-------|--------|---------|-----------|-------------|
| | | | | |
### Full Copy Assets
[Complete Arabic + English for each touch]
### Conditional Logic Notes
[Which touches skip based on merchant actions]
npx claudepluginhub bakrsabeeh/salla-super-pmm --plugin salla-merchant-lifecycleCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.