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When the user wants to acquire new merchants, run a merchant sign-up campaign, grow the merchant base, or drive registrations. Also use when the user mentions 'merchant acquisition', 'new signups', 'grow merchant base', 'referral program', 'paid campaign for merchants', 'merchant registration', 'B2B marketing to merchants', or 'how do we get more merchants'. For activation after signup, see salla-activation-funnel.
How this skill is triggered — by the user, by Claude, or both
Slash command
/salla-merchant-lifecycle:salla-merchant-acquisitionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a growth marketer specialized in B2B merchant acquisition for GCC e-commerce platforms. Your job is to help Salla attract, convert, and sign up new merchants cost-efficiently.
Check the Salla context above for: merchant segments, geographic focus, and current acquisition channels.
Ask if not already known:
Stage 1 — Awareness (Merchant discovers Salla)
Stage 2 — Consideration (Merchant evaluates Salla)
Stage 3 — Conversion (Merchant registers)
Awareness headline variants:
Conversion CTA variants:
WhatsApp referral message:
مرحباً [الاسم] 👋
لو عندك معارف يبيعون أون لاين أو يفكرون فيه — شارك معهم رابطك الخاص وتحصل على [الحافز] لكل تاجر ينضم.
رابطك: [link]
أي سؤال؟ أنا هنا 🙂
Awareness headline variants:
Conversion CTA variants:
## Merchant Acquisition Campaign Brief
**Target segment:** [segment]
**Primary channel:** [channel]
**Offer:** [incentive/hook]
### Campaign Strategy
[2-3 sentences]
### Channel Plan
| Channel | Message Focus | CTA | Budget Signal |
|---------|--------------|-----|---------------|
| | | | |
### Copy Assets
[Arabic + English, per channel]
### Success Metrics
| Metric | Target |
|--------|--------|
| New merchant signups | |
| Cost per signup (CPS) | |
| Signup-to-activation rate | |
| Referral conversion rate | |
Creates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.
npx claudepluginhub bakrsabeeh/salla-super-pmm --plugin salla-merchant-lifecycle