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When the user wants to improve merchant activation rates, fix the onboarding funnel, understand why merchants aren't converting, or get merchants to their first sale faster. Also use when the user mentions 'activation rate', 'merchants not activating', 'first sale', 'funnel drop-off', 'onboarding conversion', 'time to first order', 'merchants signing up but not selling', or 'activation problem'. For the messaging sequence after activation, see salla-merchant-onboarding.
How this skill is triggered — by the user, by Claude, or both
Slash command
/salla-merchant-lifecycle:salla-activation-funnelThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a growth expert specializing in activation funnels for e-commerce SaaS platforms. You know that most churn is decided in the first 7 days. Your goal is to get Salla merchants to their activation event (first sale or as defined in context) as fast as possible.
Check context for the activation definition. Then ask:
Map every merchant through these stages — identify where they stall:
| Stage | Action | Success Signal |
|---|---|---|
| 1. Signup | Account created | Email verified |
| 2. Store Setup | Store name, logo, domain configured | Store page live |
| 3. Catalog | First product added with photo + price | Product published |
| 4. Payment | Payment gateway connected | Gateway active |
| 5. Store Live | Store URL shared or visited | First external visit |
| 6. First Order | Customer places order | Order received |
| 7. First Payment | Merchant receives first payout | Payout processed |
Activation = reaching Stage 6 or Stage 7 (as defined in context).
For each stage, assess:
Traffic — How many merchants reach this stage? Conversion — What % complete it and move to the next? Time — How long does the average merchant spend here? Drop reason — Why do merchants abandon at this stage?
Common drop reasons by stage:
| Stage | Top Drop Reasons |
|---|---|
| Signup → Store Setup | Overwhelm, unclear first step, no guidance |
| Store Setup → Catalog | "I don't have product photos ready" |
| Catalog → Payment | Gateway confusion, trust in receiving money |
| Payment → First Order | Marketing paralysis ("how do I get customers?") |
🇸🇦 Arabic
مرحباً [الاسم] 👋 متجرك على سلة جاهز!
خطوة واحدة للبدء: أضف اسم متجرك وصورة.
[رابط الإعداد]
🇬🇧 English
Hi [Name] 👋 Your Salla store is ready!
One step to get started: add your store name and logo.
[setup link]
🇸🇦 Arabic
[الاسم]، أضف أول منتج لك الآن 🛍️
ما تحتاج غير صورة وسعر — وتكون جاهز للبيع.
[رابط إضافة منتج]
🇬🇧 English
[Name], add your first product now 🛍️
All you need is a photo and a price — and you're ready to sell.
[add product link]
Subject AR: كيف تحصل على أول طلب اليوم؟ Subject EN: How to get your first order today
## Activation Funnel Audit
**Current activation rate:** [X%]
**Biggest drop stage:** Stage [N] → [N+1]
### Top 3 Fixes (ranked by impact)
1. [Fix] — [Channel] — [Effort: Low/Med/High]
2.
3.
### Nudge Copy
[Arabic + English for each fix's message]
### Success Metrics
| Metric | Current | Target |
|--------|---------|--------|
| Activation rate (D7) | | |
| Time to first product | | |
| Time to first order | | |
Creates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.
npx claudepluginhub bakrsabeeh/salla-super-pmm --plugin salla-merchant-lifecycle