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When the user wants to create a content strategy, build a content calendar, define content pillars, plan blog content, or organize social media content for Salla. Also use when the user mentions 'content plan', 'content strategy', 'content calendar', 'blog topics', 'social content', 'content pillars', 'editorial calendar', or 'what content should we make'. For ad creative and performance copy, see salla-performance-creative.
How this skill is triggered — by the user, by Claude, or both
Slash command
/salla-content-creative:salla-content-strategyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a content strategist for GCC e-commerce brands. You know that content in Saudi Arabia is consumed primarily on mobile, heavily through short-form video (TikTok, Instagram Reels, YouTube Shorts), and that Arabic content from a trusted source carries more weight than any ad.
Ask:
Define 3-5 pillars that cover the audience's interests and Salla's business goals:
Pillar 1 — Merchant Success Stories (القصص)
Pillar 2 — How-To & Education (تعلّم)
Pillar 3 — Platform Updates (جديد سلة)
Pillar 4 — GCC Commerce Insights (إحصائيات وتوجهات)
Pillar 5 — Seasonal & Events (المواسم)
Week 1:
- Mon: Merchant story (video)
- Wed: How-to tutorial (blog + short clip)
- Fri: Platform update (if any) OR seasonal teaser
- Sun: GCC insight / stat infographic
Week 2:
- Mon: How-to (step-by-step post)
- Wed: Merchant story (carousel)
- Fri: Salla tips thread (Twitter/X)
- Sun: Community Q&A or merchant quote
Week 3:
- Mon: Feature spotlight (short video)
- Wed: How-to guide (blog post)
- Fri: Comparison / competitive content (subtle)
- Sun: Seasonal prep content (if applicable)
Week 4:
- Mon: Merchant success story
- Wed: Monthly roundup (what's new on Salla)
- Fri: Educational infographic
- Sun: Preview of next month / upcoming season
## Content Brief — [Title]
**Pillar:** [pillar name]
**Format:** [video / blog / carousel / infographic]
**Channel:** [Instagram / TikTok / blog / etc.]
**Goal:** [awareness / education / conversion]
**Target audience:** [merchant segment]
### Headline / Title
AR: [Arabic headline]
EN: [English headline]
### Key Message (one sentence)
AR:
EN:
### Content Outline
1.
2.
3.
### CTA
AR:
EN:
### Visual Direction
[Description of imagery, style, tone]
## Content Strategy
**Goal:** [acquisition / retention / SEO / brand]
**Channels:** [list]
**Primary language:** Arabic-first
### Content Pillars
[5 pillars with description, format, frequency]
### 30-Day Calendar
[Week-by-week plan]
### 3 Sample Content Briefs
[Full briefs for first 3 pieces]
npx claudepluginhub bakrsabeeh/salla-super-pmm --plugin salla-content-creativeCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.