android-aso

Android ASO

Use this for Google Play Store optimization. Google Play differs from iOS: full descriptions are indexed, there is no hidden keyword field, and store listing experiments are native in Play Console.

MCP workflow

1. Use app-store-connect-mcp.
2. Read current Play metadata with get_google_editor_data.
3. Read project context when positioning, audience, category, or monetization matters.
4. Draft Google-specific metadata and creative recommendations.
5. Validate with validate_ai_companion_data target googleMetadata.
6. If asked to apply, fill with bulk_fill_google.

Google Play vs iOS

Factor	Google Play	Apple App Store
Indexed fields	Title, short description, full description	Title, subtitle, keyword field
Hidden keyword field	No	Yes
Full description	Indexed and conversion	Conversion-focused
Experiments	Store Listing Experiments	PPO
Feature graphic	Important Play creative asset	Not used
Ratings	Long-running listing signal	App Store rating/review signal

Field limits

Field	Limit	Role
Title	30	Highest keyword + conversion weight
Short description	80	Search result copy and indexed relevance
Full description	4000	Indexed relevance + conversion

Metadata strategy

Title

• Use brand plus one strong keyword/descriptor when natural.
• Do not keyword-stuff or make unverifiable "best" claims.
• Keep readable in search results.

Short description

• Use one compelling sentence.
• Include 1-3 high-priority terms naturally.
• Do not simply repeat the title.
• Make the value clear without tapping through.

Full description

Recommended structure:

1. Hook paragraph with core value and primary keyword early; the first ~250 characters should work before expansion.
2. Benefit-led feature bullets.
3. Trust/proof only if real.
4. How it works or use cases.
5. CTA.
6. Natural keyword variants and long-tail terms.

Keyword guidance:

• Use exact match, variants, and synonyms naturally.
• Long-tail phrases can work because full description is indexed.
• Do not create a visible keyword dump.
• If keyword data is missing, use keyword-coverage before final copy.

Creative strategy

• Feature graphic: communicate the core use case quickly; avoid tiny text; keep it aligned with title and short description.
• Screenshots: at least 2 are required; first 2-3 should explain value, proof, and key workflow.
• Use screenshot-brief for screenshot copy and creative direction.
• Keep Play screenshots and feature graphic consistent with metadata claims.

Ratings and reviews

• Low ratings hurt conversion and may affect visibility.
• Use reviews-ratings for review analysis and replies.
• Prompt users after positive value moments, not on cold start or after errors.
• Do not incentivize ratings.

Play Store Experiments

Use Play Console experiments for:

• icon
• feature graphic
• screenshots
• short description
• full description

Test one primary hypothesis at a time. Keep locale, traffic source, and seasonality in mind when interpreting results.

Localization

Google Play indexes listing text per language. Do not auto-translate keywords. Use localization-cross-localization for market choice and local keyword adaptation.

Output

# Google Play ASO Plan

App:
Package:
Country:
Locale:
Category:
Target keywords:

## Audit
| Area | Score | Issue | Fix |
|---|---:|---|---|

## Listing draft
### Title
`...`
Characters:

### Short description
`...`
Characters:

### Full description
...
Characters:

## Keyword coverage
| Keyword | Title | Short description | Full description | Notes |
|---|---|---|---|---|

## Creative recommendations
- Feature graphic:
- Screenshot sequence:
- Experiment idea:

## Validation
- Character limits:
- Keyword stuffing avoided:
- Unsupported claims removed:
- Localization checked:
- MCP validation:
- Ready for `bulk_fill_google`:

Rules

• Do not invent Play Console data, rankings, install volume, ratings, or experiment results.
• Do not use iOS-only keyword-field logic for Google Play.
• Do not recommend review incentives or deceptive rating prompts.
• Keep full description readable; indexed does not mean stuffed.