social-media-management

Social Media Management

Create platform-native interactions for X and LinkedIn that earn attention, build credibility, and advance a clear goal — without sounding generic, templated, or spammy.

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Common Principles

These rules apply regardless of platform:

• Lead with the sharpest thought, not background context.
• Keep each message to one idea or one ask.
• Add value through specificity, contrast, or a credible example.
• Personalize using real context: their post, role, company, or stated opinion.
• Avoid generic praise, low-signal agreement, or fake curiosity.
• If disagreeing, keep the disagreement clear and civil.
• Never pitch aggressively in a first touch unless the user explicitly asks for that style.

If the user also needs a visual asset to support the post or campaign:

1. Prefer code-as-image for product-focused visuals.
2. Reuse existing external URLs or local repo images when they already fit the message.
3. Use generated imagery for missing backgrounds or supporting scenes.
4. Hand off asset production to code-as-images, html-visualization, code-slides, or video-generation depending on the artifact.

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X / Twitter

Use Cases

Engagement (existing conversation):

• Reply to a post with a useful observation, disagreement, or extension.
• Draft quote posts that add a distinct angle instead of repeating the original.
• Write DMs for warm outreach, follow-up, or collaboration.
• Turn a broader idea into an engagement sequence around a launch, article, or debate.

Original Post Creation:

• Draft a standalone post or thread from scratch.
• Develop a post brief using templates/x-post-brief.md.
• Plan a thread structure using templates/x-thread-plan.md.
• Run the research pipeline before writing a high-stakes post (see references/x-research-workflow.md).

Viral Product Launch:

• Run the full 6-step launch system from references/x-viral-launch-playbook.md.
• Find the hidden outcome using "so what?" recursion on the product feature list.
• Engineer controversy positioning that makes critics become distributors.
• Research viral concept frames from YouTube and controversy from X.
• Score every line of the script through the weapons-check agent before filming.
• Build the phased distribution plan with reply drafts for the 48-hour window.

Inputs

• The target post, theme, or conversation summary (for engagement).
• The core idea, insight, or topic (for original posts).
• The desired outcome: visibility, replies, saves, clicks, follows, or meetings.
• Audience posture: cold audience, peers, customers, creators, investors, or friends.
• Optional: past top-performing posts for calibration, research output from x-search.ts.
• Optional constraints: tone, length, no-pitch rule, taboo topics, CTA style.

Outputs

• Ready-to-post single tweet, thread, reply, quote post, or DM.
• Optional 2–3 variants by tone, format, or hook angle.
• A one-line rationale for why the angle fits the target conversation or goal.

Writing Framework

Apply the Matt Gray guidelines from references/x-writing-guidelines.md:

• Lead with the sharpest hook — specific number, bold contrast, or curiosity gap.
• Explain the HOW, not just the WHAT — be specific with numbers, tools, examples.
• End threads and key tweets with a "banger" — a mic-drop line built for shares.
• Include one clear CTA scaled to audience warmth.
• No AI filler phrases. No hedging. Write like a knowledgeable peer.

Format Selection

Use references/x-post-formats.md to select the right structure:

Goal	Format
Teach a process	How-to thread
Build authority	Listicle thread or resource post
Drive debate	Hot take post or thread
Drive saves	Resource / numbered list post
Start a conversation	Question post
Build trust	Story arc thread or milestone post
React to news	Single hot take

Research Workflow

For high-stakes posts, run the data-driven pipeline from references/x-research-workflow.md:

1. Fetch your top posts from the last 30 days — calibrate to your voice and what works for your account
2. Research topic market winners — find posts exceeding the engagement threshold in your niche
3. Analyze trends — check topic overlap and timing
4. Synthesize — write from evidence, not templates

Skip research for time-sensitive reactions, personal updates, or quick replies.

Algorithm Mechanics

X measures two completely separate signals — see references/x-algorithm-mechanics.md:

• Sourcing (retweets): determines whether the post enters the For You feed at all
• Ranking (reply chains where the original author responds back): determines how high it appears

For any high-stakes post, include a retweet mechanic (giveaway, vote, or strong controversy plant). For the first 48 hours after a launch post, reply to every comment — this is the most direct lever available for algorithmic ranking.

Viral Launch Decision Tree

Situation	Use
Quick reply or comment	X engagement patterns (above)
Original post or thread	x-post command + writing guidelines
Product launch (first trending)	x-launch command + full 6-step playbook
Script that needs quality check	agents/weapons-check.md
Post research before writing	references/x-research-workflow.md

Engagement Patterns

Reply

• Acknowledge the core point.
• Add a concrete observation, question, or counterexample.

Quote Post

• Use the original post as a jumping-off point, not a paraphrase target.
• Contribute a new frame, implication, or applied lesson.

DM

• Reference the shared context directly.
• State the reason for reaching out in one sentence.
• End with one lightweight next step.

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LinkedIn

Use Cases

• Comment on posts with insight, a question, or an experience that advances the discussion.
• Write connection requests and first-touch DMs.
• Build short follow-up sequences after a comment, event, or accepted connection.
• Support founder, sales, recruiting, or community-led engagement.

Inputs

• Target post, profile, or account summary.
• Relationship context: cold, warm, peer, prospect, candidate, customer, or partner.
• Objective: visibility, conversation, meeting, referral, partnership, or nurture.
• Optional guardrails: tone, no-pitch first touch, max length, CTA type.

Outputs

• Comment or message ready to paste.
• Optional variants for soft, direct, or warmer approaches.
• A short note on why the draft fits the context.

Drafting Rules

• Personalize using their role, post, company context, or stated opinion.
• Prefer one concrete observation over broad praise.
• Keep comments tight and easy to reply to.
• Keep DMs to one ask or one value add.
• Do not pitch aggressively in the first message unless the user explicitly asks for that style.

Quality Checklist

• References something real from the post, profile, or relationship context.
• Adds value: insight, question, resource, or relevant perspective.
• Reads like a person, not a growth hack template.
• Ends with a clear but lightweight next step when messaging privately.

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References

• references/x-writing-guidelines.md — Matt Gray writing framework, hook patterns, quality bar
• references/x-post-formats.md — Post and thread format library with annotated structures
• references/x-research-workflow.md — Research pipeline using x-search.ts (personal data + topic research)
• references/x-viral-launch-playbook.md — Complete 6-step viral launch system with prompts for each step
• references/x-copy-scoring.md — Weapons Check scoring dimensions, 24 AI slop patterns, expert panel approach
• references/x-algorithm-mechanics.md — Sourcing vs ranking signals, 48-hour reply protocol, distribution phasing
• references/x-concept-research.md — YouTube competitive analysis + X controversy research methodology

Agents

• agents/weapons-check.md — Scores every line on Invention Novelty + Copy Intensity; rewrites below 10/10

Templates

• templates/x-post-brief.md — Brief for scoping a single post or thread
• templates/x-thread-plan.md — Structural plan for a thread
• templates/x-launch-brief.md — Full launch positioning brief covering all 6 steps

Examples

• examples/x-post-patterns.md — High-performing post patterns with annotations and anti-patterns
• examples/x-launch-example.md — Full walk-through of the Durable launch: hidden outcome, weapons check, controversy, distribution

Related Skills

• If the user wants a long-form X piece first, create it with x-articles and then derive engagement from it.
• If the user wants to turn a long-form idea into LinkedIn-native content before engaging, use linkedin-articles.
• If the user wants a broader multi-channel distribution pack, use content-syndication.
• If the user needs a product-focused visual asset, use code-as-images.
• If the user needs a shareable visual explainer or social landing page, use html-visualization.
• If the user needs presentation graphics or slide-style assets, use code-slides.
• If the user needs motion graphics or a social video, use video-generation.
• If the user needs account or persona context first, start with prospect-research.
• If the LinkedIn DM is part of a broader outbound motion, use message-outreach.