x-post-writer

x-post-writer

Guidance for creating high-engagement social media content — primarily Twitter/X, secondarily LinkedIn posts written with Twitter-style hooks. Most applicable in the AI / automation / creator-economy niches where the reference examples originate, but the hook and structure principles generalize.

When to Use This Skill

Use this skill when:

• Writing tweets or Twitter threads
• Creating LinkedIn posts with Twitter-style hooks
• Analyzing or improving social media copy
• Need engagement-optimized content for AI/automation/n8n topics
• Reviewing and editing social media posts for better performance

Core Components

This skill includes five reference files with specialized knowledge:

1. Writing Principles (references/writing-principles.md)

Fundamental writing principles that apply across all content types. Read this for:

• Core writing foundations (simplicity, clarity, conversational tone)
• Structural guidance (hooks, flow, endings)
• General editing principles

2. Copywriting Principles (references/copywriting-principles.md)

Twitter-specific copywriting tactics. Read this for:

• Hook fundamentals and patterns
• Content structure and formatting
• Engagement triggers and psychological principles
• Voice and tone guidelines
• CTA formulas and power words

3. Engagement Templates (references/engagement-templates.md)

Proven viral post frameworks. Read this for:

• Ready-to-use post templates
• Engagement farming tactics
• Low-friction CTA patterns
• Scarcity and exclusivity techniques

4. High-Performing Examples (references/high-performing-examples.md)

Real tweets that achieved 100K+ views. Read this for:

• Pattern recognition in successful posts
• Analyzing what makes content viral
• Inspiration and style reference
• Topic and format variety

5. Feedback Examples (references/feedback-examples.md)

Before/after examples with detailed editing rationale. Read this for:

• Practical application of principles
• Common mistakes and how to fix them
• Iterative improvement process
• Real-world editing decisions

Workflow

For Writing New Content

1. Understand the goal: What's the user trying to achieve? (promote video, share workflow, drive engagement)
2. Read relevant references:
   • Always read copywriting-principles.md for Twitter-specific tactics
   • Optionally read engagement-templates.md if using proven frameworks
   • Optionally read high-performing-examples.md for inspiration
3. Draft multiple hook options: Create 3-5 different opening lines
4. Apply principles: Use direct reader targeting, lead with benefits, avoid overused patterns
5. Format for platform: Consider character limits, above-the-fold preview (especially LinkedIn)
6. Include clear CTA: Make the next action obvious

For Editing Existing Content

1. Read the original: Understand the intent and current approach
2. Check against principles: Read copywriting-principles.md and feedback-examples.md
3. Identify issues:
   • Weak or generic hook?
   • Burying the benefit?
   • Using overused patterns ("Most creators...", "Everyone is...")?
   • Unclear CTA?
   • Poor formatting for skimmers?
4. Create improved version: Apply specific fixes with rationale
5. Explain changes: Reference principles used in the improvements

For Analysis Tasks

1. Read relevant references: Especially high-performing-examples.md and copywriting-principles.md
2. Identify patterns: What makes the examples work?
3. Extract insights: Specific, actionable takeaways
4. Provide context: How to apply these patterns

Key Principles Summary

Hook Fundamentals:

• Target the reader directly ("You can make $2k" > "Web designers are making $2k")
• Lead with benefit first
• Avoid overused patterns ("Most creators...", "Everyone is...")
• Start with strong claims (big numbers, surprising insights)

Content Structure:

• One clear idea per tweet
• Use bullet points for readability
• Short paragraphs (1-2 sentences max)
• End with clear CTA

Engagement Triggers:

• Social proof ($31K made, 100k followers)
• Urgency/scarcity (Free for 24hrs)
• Low friction (No email bs, Just comment X)
• Exclusive access (I'll DM you the guide)

Avoid These Mistakes:

• Burying the lead
• Being too humble ("This might help")
• Overcomplicating
• Forgetting the reader's needs
• Weak endings

Platform-Specific Notes

Twitter/X:

• First 280 characters are critical
• Thread starters should hook immediately
• CTAs for engagement work well

LinkedIn:

• First 2-3 lines show in feed preview
• Professional but conversational tone
• Longer form acceptable but frontload value

Reference File Loading Strategy

• Always read copywriting-principles.md for Twitter tasks
• Read when editing feedback-examples.md to see practical applications
• Read for inspiration high-performing-examples.md to understand viral patterns
• Read for frameworks engagement-templates.md when using proven templates
• Read for foundations writing-principles.md for general writing improvement

Start with the most relevant reference file(s) for the specific task, then expand as needed.